The duo that brought fans festive
Eggo Nog is teaming up again to introduce a new
brunch-inspired cream liqueur
BATTLE
CREEK, Mich., Aug. 15,
2023 /PRNewswire/ -- From dining al fresco on patios
and roof decks to hosting at home with friends, brunch season is in
full swing and so too are its signature specials: decadent food
paired with creative cocktails. That's why, just in time for
National Waffle Day, the waffle experts at Eggo® and spirit
specialists from Sugarlands Distilling Co. are pairing up again to
bring brunching up a notch with their latest boozy innovation:
Eggo Brunch in a Jar Sippin' Cream.
Inspired by classic brunch flavors, this rich and delicious
creamy liqueur seamlessly blends the flavors of toasted Eggo
waffles, sweet maple syrup and rich butter, with a hint of smoky
bacon thanks to the artistry of the experts at Sugarlands. Plus,
this brunch-inspired alcoholic liqueur pairs perfectly with Eggo
waffles to elevate any brunch occasion.
Mom and dad, this one is made specially for you. Brunch is more
than a trending meal – it's a moment to kick back and relax. In
fact, 47% of adults say it feels like a treat to go out for
brunch1. So Eggo, a long-time breakfast favorite brand
dedicated to helping parents embrace small wins, enlisted the help
of Sugarlands, so parents can L'Eggo and enjoy that "treat
yourself" feeling brunch evokes, all year long.
"Between the juggle of constantly changing schedules, household
errands, family outings or busy workdays, it can often feel
impossible for parents to find moments they can savor for
themselves," said Joe Beauprez,
Senior Director of Marketing for Frozen Foods. "Eggo Brunch
in a Jar makes it easy for parents to kick back when they're not
caring for their little ones. So, whether parents want to punch up
a weekend brunch or savor some of those classic brunch flavors
during their downtime, this feel-good Eggo-inspired liqueur is the
perfect treat."
"Working with Eggo to bring Eggo Nog to life last year was a
tremendous experience, so we're thrilled to partner with them again
to create a brunch-inspired version of our Sippin' Cream, that
parents can enjoy year-round," said Greg
Eidam, Master Distiller at Sugarlands Distilling Co. "Our
distillery team crafted Eggo Brunch in a Jar to combine flavors of
toasted Eggo waffles, rich maple syrup and notes of creamy
butter, with a savory hint of bacon in every sip. Eggo Brunch in a
Jar is the perfect way to elevate weekend brunch with a fun
cocktail or to enjoy classic brunch flavors during your
well-deserved 'me time' in the evening."
Starting today, Eggo Brunch in a Jar will be available at select
retailers nationwide and online in select states. To find a
retailer near you or buy online,
visit Sugarlands.com/brunchinajar. Must be 21 or older to
purchase.
Sip Wisely! Eggo Brunch in a Jar Sippin' Cream produced and
bottled by Sugarlands Distilling Company, Gatlinburg, TN. 20% alc/vo. Must be 21+ to
purchase.
About Kellogg Company
At Kellogg Company (NYSE: K),
our vision is a good and just world where people are not just fed
but fulfilled. We are creating better days and a place at the table
for everyone through our trusted food brands. Our beloved brands
include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted
Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®,
Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms®
and more. Net sales in 2022 were over $15.3
billion, comprised principally of snacks as well as
convenience foods like cereal, frozen foods, and noodles. As part
of our Kellogg's™ Better Days Promise ESG
strategy, we're addressing the interconnected issues of wellbeing,
climate and food security, creating Better Days for 3 billion
people by the end of 2030. Visit www.KelloggCompany.com.
About Sugarlands Distilling Co.
Sugarlands Distilling
Company is a craft distillery located in Gatlinburg, Tennessee. Founded in
2014, Sugarlands produces a full line of craft moonshines and
sippin' creams with flavors like Mark
Roger's American Peach Moonshine, Butter Pecan Sippin'
Cream, Banana Pudding Sippin' Cream and Appalachian Apple Pie
Moonshine. Sugarlands also produces Roaming Man Tennessee Straight
Rye Whiskey, which has won multiple prestigious spirits awards,
including Best Whiskey in the 2019 American Craft Spirits
Association Awards and two Double Gold Medals at the esteemed San
Francisco World Spirits Competition (2021 and 2023).
In 2022, Sugarlands launched High Rock Vodka with Dale Earnhardt Jr. and his wife, Amy Earnhardt. High Rock Vodka is distilled
seven times and then triple-filtered using the Lincoln County
Process. Made famous by Tennessee
whiskeys, the Lincoln County Process uses sugar maple charcoal for
a smooth and mellow finish. High
Rock checks in at 88 proof, a nod to the
number Earnhardt drove for a decade in the NASCAR Cup
Series.
Sugarlands' downtown Gatlinburg
distillery welcomes more than one million guests each year. The
distillery was recently voted as the top craft spirits distillery
tasting room in America by USA
TODAY 10Best and is rated as TripAdvisor's number one thing to do
in Gatlinburg and the world's
top-rated distillery experience. A proud community supporter,
Sugarlands Distilling Company has donated nearly $1 million to nonprofits nationwide through their
giveback program, MoonShare.
For more information, please visit www.sugarlands.com and follow
Sugarlands on Facebook, Instagram and Twitter @SugarlandsShine.
1Source: Kantar Profiles/Mintel July 2022
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SOURCE Kellogg Company