HP Helps Brands Tap Into Print Personalization Market
January 16 2019 - 9:00AM
HP today unveiled its framework, The Personalization Pinwheel, to
help brand owners tap into the growing personalization market.
Informed by insights from more than 45 million online conversations
across the globe, the framework hones in on what motivates
consumers to personalize – from photo books to magazine covers to
consumer packaged goods - and how brands can capitalize on
those motivations.
“Personalization is a powerful tool to create meaningful
experiences with consumers. It increases brand loyalty and
engagement and at the same time accelerates business growth and
speed to market,” said Nancy Janes, global head of brand
innovation, HP Inc. “HP’s digital printing capabilities are
transforming how consumers connect to brands through personalized
packaging and products.”
“In our eyes, personalization encompasses far more than just
customized or stylized products,” said Charles Ohiaeri, chief
fulfillment officer, Zazzle. “It’s about how we can intelligently
curate and contour the whole experience for those in our community
– makers, designers and consumers alike. HP’s digital printing
solutions allow us to serve our customers in ways we would not have
considered previously.”
HP’s research uncovered the digital print advantages of the
Personalization Pinwheel:
- Fingerprinting: drive share of market through collectability of
unique items
- Flying Your Flag: drive engagement by personalizing products
according to heritage / codes
- Letting It All Hang Out: increase connection with Millennials
and Gen Z by celebrating consumer stories individually
- Permission to Indulgence: allow consumers to tailor their
experience of the world to their own unique preferences
- Bringing Bonds to Life: grow penetration by expanding into
gifting and e-commerce through fully customized products
- Mindful Materialism: build value and differentiate through
purpose by enabling consumers to express their own voice in solving
social or environmental issues
To learn more about the HP Personalization Pinwheel and why
personalization matters, register here for HP’s Power of
Personalization webinar on January 23, 2019 at 6 a.m. PT.
To learn more on how HP helps brands harness the power of
personalization with HP SmartStream Designer for Designers (D4D)
solutions, visit here.
About HPHP Inc. creates
technology that makes life better for everyone, everywhere. Through
our portfolio of printers, PCs, mobile devices, solutions, and
services, we engineer experiences that amaze. More information
about HP Inc. is available at http://www.hp.com.
www.hp.com/go/newsroom |
Kaitlyn Dierkes, HP+1
408.398.9631kaitlyn.m.dierkes@hp.com |
Adriana Higuera, Edelman+ 510.823.9508
adriana.higuera@edelman.com |
An infographic accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/964d72e4-0a2c-4034-8d9c-4c5d3aa5a80f
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