HP Inc. and NVIDIA® teamed up with Autodesk, Fusion, Launch Forth,
Technicolor, Unreal Engine and VIVE to launch HP Mars Home Planet –
a global project using virtual reality to simulate what a human
population of one million could look like on Mars. From buildings,
vehicles, farms and clothing, this co-creation project of
professional creatives from around the world explores how life
could be sustained on the red planet given its climate and
atmospheric challenges.
Photos accompanying this announcement are available at:
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The HP Mars Home Planet project advances work initially done for
Mars 2030, a virtual reality experience created by Fusion with the
National Aeronautics and Space Administration (NASA). Now, HP and
its partners are uniting engineers, architects, designers, artists
and students to imagine, design and experience humanity’s future on
Mars through VR.
“In 2016, we conquered the International Space Station with our
HP ZBook Workstations, powered by NVIDIA Quadro graphics, and now
we have our sights set on Mars,” said Josh Peterson, vice president
of product management for workstations, HP Inc. “Through HP and
partner technology, we are unleashing engineers, architects,
designers and students to help anticipate and solve the real world
problems we’ll face to inhabit Mars one day.”
The project looks beyond 2030, to a time in the future where
there are families and communities living on Mars. The goal of the
project is to engage creative thinkers to solve some of the
challenges of urbanization on the red planet. Ultimately, through
the VR experience, people here on earth will be able to experience
what life on Mars might be like.
HP Teams Up to Imagine Life on Mars
The three phases of the year-long program start with the Home
Planet’s Mars Urbanization Challenge, where participants will focus
on transportation and infrastructure concepts for a specific
location. NASA identified Mawrth Vallis – Mars Valley in Welsh – as
a potential landing site on Mars. Following the concepting phase,
3D modeling and rendering will be completed – resulting in a
virtual reality experience of life on Mars.
To bring HP Mars Home Planet to-life, HP and NVIDIA partnered
with Autodesk, Fusion, Launch Forth, Technicolor, Unreal Engine and
VIVE. Participants of the project will use best-in-class Autodesk
software to make anything – from 3D models of Martian buildings and
cities to vehicles and infrastructure. With creative and technical
leadership from Technicolor, creators will then use Unreal Engine
to create a virtual reality simulation of what life on Mars could
be like for one million people. The environment will build on Mars
Valley terrain from Fusion’s “Mars 2030” game, which is based on
NASA research.
HP Mars Home Planet is produced and managed by Launch Forth, a
product development community made up of designers, engineers and
solvers, working together to develop solutions to design and
engineering challenges big and small, enabling participants to team
up and collaborate to solve challenges.
The Advisory Board of HP Mars Home Planet includes Marcie
Jastrow, SVP of Immersive Media and head of the Technicolor
Experience Center, Ted Gagliano, president of Post Production for
Twentieth Century Fox, Ted Schilowitz, futurist at Paramount
Pictures, Jen Dennis, head of VR at RSA Films, and Joaquin Ruiz,
dean of the College of Sciences at the University of Arizona.
HP Mars Home Planet is part of HP’s newly announced VR strategy
which is focused on enabling brands to reimagine how they innovate
and engage customers.
Sign Up Now to be Mars Mission Ready
To join the HP Mars Home Planet mission and begin the first
phase of the Mars Urbanization Challenge, visit hp.com/go/mars to
get started.
About HP
HP Inc. creates technology that makes life better for everyone,
everywhere. Through our portfolio of printers, PCs, mobile devices,
solutions, and services, we engineer experiences that amaze. More
information about HP Inc. is available at http://www.hp.com.
We’re going to open this up to the community, who will be able
to contribute to this VR experience. This project looks beyond
2030, to a time in our future where there are families and
communities living on Mars. With this project, we hope to solve
some of the challenges that will come. And ultimately, through the
VR experience, we hope to have people today be able to experience
what life on Mars might be like in the distant future.
©Copyright 2017 HP Development Company, L.P. The information
contained herein is subject to change without notice. The only
warranties for HP products and services are set forth in the
express warranty statements accompanying such products and
services. Nothing herein should be construed as constituting an
additional warranty. HP shall not be liable for technical or
editorial errors or omissions contained herein.
Jim Christensen, HP Inc.
jim.christensen@hp.com
www.hp.com/go/newsroom
Brittany Silva, Edelman for HP
brittany.silva@edelman.com
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