The Hershey Company and Carl Lewis Say “Happy 35th Birthday” to the Hershey®’s Track & Field Games
March 06 2012 - 9:00AM
Business Wire
Today, The Hershey Company (NYSE: HSY) sings “Happy Birthday” to
celebrate the 35th year of the Hershey®’s Track & Field Games,
the largest youth activity program of its kind in North America. To
commemorate the occasion, Hershey is inviting families to birthday
parties throughout 2012 that will help them have fun and get
active.
Hershey’s Track & Field Games encourages kids ages 9-14 to
live balanced, active lifestyles by participating in community
track and field games held across the country. This innovative
program has been around for more than three decades and continues
to encourage children and families to participate in fun physical
activities to increase their overall well-being.
“The Hershey Company is proud to be promoting physical activity
for children and we are happy to share the Hershey’s Track &
Field Games’ 35th birthday celebration with children and families
across North America this year,” said Michele Buck, Senior Vice
President and Chief Growth Officer, The Hershey Company. “To date,
more than 10 million children have participated in the Games, and
this year we hope to encourage even more young people to run, jump
and throw with our birthday-themed activities and events.”
This year, Hershey’s Track & Field Games wants to give a
35th birthday gift to all of its fans. Families can visit
www.HersheysTrackandField.com to download a free RUN, JUMP, THROW
Birthday Party Kit, to celebrate the fun of the Hershey’s Track
& Field Games events in every household. The kits can turn any
child’s birthday party or playtime into an active adventure. They
include instructions on how to play fun, activity-based games like
Capture the Birthday Hat, Jump Rope Boogie and Balloon Blast,
encouraging the whole family to run, jump and throw together.
Hershey’s Track & Field Games ambassador and Olympic legend
Carl Lewis will join in the birthday festivities in 2012. Lewis is
one of two athletes ever to earn nine Olympic gold medals.
“I’m very excited to celebrate Hershey’s Track & Field
Games’ 35th birthday,” said Lewis. “Hershey is one of the first
companies to create a program that encourages youth and family
activity, and I’ve been honored to be a part of it for so long.
It’s inspiring to meet kids from across the country and see the
effect the program has on their lives.”
In 2011, thousands of kids in communities across North America
participated in the Hershey’s Track & Field Games. The top boys
and girls who advance through local, district (where applicable)
and state/provincial/territorial Hershey’s Track & Field Games
events will be eligible to qualify for their regional team and
receive an all-expense-paid trip to compete in this summer's 2012
North American Final Meet in Hershey, Pa., courtesy of The Hershey
Company.
For more information on the Hershey’s Track & Field Games,
including how to register, find local events and download the free
RUN, JUMP, THROW Birthday Party Kits, visit
www.HersheysTrackandField.com.
About Hershey’s Track & Field Games
Founded in 1977 by Dr. Donald P. Cohen in Charleston, W.Va.,
Hershey’s Track & Field Games has grown from a local playground
event in a single community to an international program encouraging
children and family activity to help them lead healthier, balanced
lives. More than 10 million children from the United States and
Canada have participated in the Hershey’s Track & Field Games
to date. Children interested in participating in Hershey’s Track
& Field Games or adults interested in hosting a qualifying meet
in their town can visit www.HersheysTrackandField.com. The Hershey
Company provides North American funding for Hershey’s Track &
Field Games. Additional partners are the National Recreation and
Park Association (NRPA), National Association for Sport and
Physical Education (NASPE), Athletics Canada and Key Club.
Hershey’s Track & Field Games is the largest youth sports
program of its kind with thousands of children participating in the
program yearly, representing over 4,000 communities.
About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest producer of
quality chocolate in North America and a global leader in chocolate
and sugar confectionery. Headquartered in Hershey, Pa., The Hershey
Company has operations throughout the world and approximately
12,000 employees. With revenues of nearly $6 billion, Hershey
offers confectionery products under more than 25 brand names,
including such iconic brands as Hershey's, Reese's, Hershey's
Kisses, Hershey's Bliss, Hershey's Special Dark, Kit Kat,
Twizzlers, Jolly Rancher and Ice Breakers. Hershey also offers
premium and artisan chocolate products under such brands as
Scharffen Berger and Dagoba through the Artisan Confections
Company, a wholly owned subsidiary. The company is focused on
growing its presence in key international markets such as China and
Mexico while continuing to build its competitive advantage in the
United States and Canada.
For more than 100 years, The Hershey Company has been a leader
in making a positive difference in the communities where its
employees live, work and do business. Corporate Social
Responsibility is an integral part of the company’s global business
strategy, which includes goals and priorities focused on fair and
ethical business dealings, environmental stewardship, fostering a
desirable workplace for employees, and positively impacting society
and local communities. Milton Hershey School, established in 1909
by the company's founder and administered by Hershey Trust Company,
provides a quality education, housing, and medical care at no cost
to children in social and financial need. Students of Milton
Hershey School are direct beneficiaries of The Hershey Company's
success.
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