Exclusive Sales, Giveaways and Holiday Festivities Remain Atop Consumers’ Wish Lists for Black Friday
November 12 2008 - 6:00AM
Business Wire
Millions of consumers have November 28 circled on their calendars
as the most exciting shopping day of the year. In fact, according
to an online survey conducted by shopping center developer General
Growth Properties, Inc. (NYSE: GGP), nearly 80 percent of consumers
who plan to shop on the day after Thanksgiving � known as Black
Friday by retailers � expect to take advantage of special events,
such as early-bird sales, special retail offers, prize giveaways
and holiday festivities(a). �Black Friday is one of the most
exciting days you can spend at a GGP mall. Whether you�re looking
for this year�s hottest gifts or best deals, we have an exciting
schedule of activities at each of our 200-plus mall locations,�
said Wally Brewster, senior vice president, Marketing &
Communications, General Growth Properties. Special GGP Black Friday
activities include: Rockin Shoppin Eve � Doors at select GGP malls
will open as early as 12:01 a.m. to kick off Black Friday. Crowds
will be treated to early-bird sales, DJs playing live music,
shopping spree giveaways and free coffee and hot cocoa. Rockin
Shoppin Eve malls include: Altamonte Mall (Orlando, FL); Carolina
Place (Charlotte, NC); Jordan Creek (West Des Moines, IA); North
Point Mall (Atlanta, GA); The Maine Mall (South Portland, ME); and
Town East Mall (Dallas, TX). Get Your Gift On � More than 150 GGP
malls will host a day after Thanksgiving celebration that includes
a festive atmosphere, prizes and giveaways(b). Shoppers can win �on
the spot� by interacting with mall prize teams or �Text-to-Win� for
a chance to win a lap-top computer or a big screen television set.
For additional information, log on to www.TheGivingSpree.com. The
Web site offers consumers a one-stop-shop to all things holiday.
GGP also has partnered with Steve Kemble, America�s Sassiest
Lifestyle Guru, to give shopping advice for a high-impact,
low-stress Black Friday experience. �During this tight economy,
getting that awesome gift is possible with a little creativity and
preparation,� Kemble says. �The hustle and bustle of the malls on
Black Friday is so exciting, but you must take the time to plan out
your strategy in advance in order to get the best deals and have
the most fun.� Kemble, a nationally recognized professional event
planner, has several shopping tips to share, among them: Develop a
Shopping Budget and Strategy � First and foremost, determine how
much you can afford to spend on your holiday gifts � especially in
the wake of current economic challenges. Plan your day around
getting those must-haves before they run out. If needed, you can
always plan a second trip to the mall for more common gifts that
are likely to remain in stock for a longer period of time. Take A
Load Off � Prior to shopping, visit your mall�s Web site to see
what services are available to customers. Some malls, including
many GGP malls, offer services like valet parking and complimentary
coffee. You may also be able to take advantage of coat check
services where you can not only leave your winter coat but also
drop off packages as you accumulate them. Lifesaving Moves � Bring
a partner in crime, or even a team of friends to help you conquer
the mall this year. It�s always good to have someone you trust to
provide a second opinion when shopping.�Also, be sure to leave time
in your shopping day for lunch at your mall. Shopping feels better
on a full stomach, plus if you plan it a little earlier or later in
the day than most other shoppers, you can scoop up all the sales
while most people are taking a break. Holiday shoppers can find
details of GGP mall promotions in their area, access helpful Black
Friday shopping tips from Kemble and browse other seasonal content
at www.TheGivingSpree.com, GGP�s online headquarters for the 2008
holiday shopping season. ABOUT GENERAL GROWTH PROPERTIES General
Growth Properties, Inc. is a U.S.-based publicly traded real estate
investment trust (REIT). Best-known for its ownership or management
of more than 200 shopping malls in 44 states, General Growth is
also a leading developer of master-planned communities and
mixed-use properties. It has ownership interest in master-planned
communities in Texas, Maryland and Nevada and in smaller mixed-use
projects under development in additional locations. Its shopping
center portfolio totals approximately 200 million square feet of
retail space accommodating more than 24,000 retail stores
nationwide. General Growth�s international portfolio includes
ownership and management interest in shopping centers in Brazil and
Turkey. General Growth Properties, Inc. is listed on the New York
Stock Exchange under the symbol GGP. For more information, please
visit the company web site at http://www.ggp.com. (a)General Growth
Properties Inc. Consumer Research Department conducted an online
survey with more than 3,000 shoppers in August 2008. The survey has
a margin of error of � 3 percent. (b)No purchase necessary to enter
or win Text-to-Win games, visit www.TheGivingSpree.com for Official
Rules including game instructions and restrictions.
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