After-Midnight Holiday Shopping Party to Be Hosted by General Growth Properties, Inc.; Rockin' Shoppin' Eve Kicks Off the Holida
November 22 2005 - 4:19PM
Business Wire
In an unprecedented event, General Growth Properties (NYSE:GGP)
will host the season's FIRST holiday shopping party, "Rockin'
Shoppin' Eve," a shopping and entertainment event beginning at
1:00am on the morning of November 25 in four markets around the
country. Early shopping parties will kick-off Black Friday, the
official start of the holiday season. This isn't just a holiday
shopper's dream come true; it's one of the season's coolest holiday
parties, including live musical performances both inside and
outside the centers, promotional contests, and plenty of coffee to
keep shoppers awake. Shoppers will get the first look at the
hottest holiday trends and merchandise, special discounts, and
valuable coupons from participating retailers and an opportunity to
win exciting gifts. "Rockin' Shoppin' Eve is more than an
invitation to shop at an early-morning hour; it's a shopping party!
It's another example of how we're furthering our VISION of 'People
Creating Special Places and Experiences,'" said John Bucksbaum,
chief executive officer of General Growth Properties. "It's
definitely a great way to get a head-start on all your holiday
shopping." Piloted in 2001 at Riverchase Galleria in Birmingham,
Alabama, Rockin' Shoppin' Eve brought the glitz and glamour of the
season's first holiday party to a local retail venue, giving
customers the opportunity to begin their holiday shopping season in
a high-energy and entertaining way. The event drew 30,000 shoppers
and proved so successful among Riverchase Galleria retailers and
customers that its owner, General Growth Properties, Inc. (GGP), is
expanding Rockin' Shoppin' Eve to an additional three other markets
this holiday season: The Maine Mall (Portland, ME); Carolina Place
(Pineville, NC--Charlotte); and Valley Plaza (Bakersfield, CA).
ABOUT GENERAL GROWTH PROPERTIES General Growth Properties, Inc. is
the second largest U.S.-based publicly traded Real Estate
Investment Trust (REIT). General Growth currently has ownership
interest and management responsibility for a portfolio of 210
regional shopping malls in 44 states, as well as ownership in
planned community developments and commercial office buildings. The
Company portfolio totals approximately 200 million square feet of
retail space and includes more than 24,000 retail stores
nationwide. General Growth Properties, Inc. is listed on the New
York Stock Exchange under the symbol GGP. For more information,
please visit the Company Web site at http://www.generalgrowth.com.
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