Gap Inc. Acquires Ecommerce Startup Drapr
August 26 2021 - 2:00PM
Business Wire
3D Virtual Fitting Room Lets Customers Try
on Clothing Online
Gap Inc. (NYSE: GPS) has acquired Drapr, an ecommerce startup
and online application based on technology that enables customers
to quickly create 3D avatars and virtually try on clothing. Drapr
is designed to help customers find the best clothing size and fit
for their personal style and body type, while helping retailers
reduce unnecessary returns.
“Fit is the number one point of friction for customers and,
through their advanced 3D technology, Drapr has shown it can help
shoppers efficiently find the size and fit they need. We plan to
leverage Drapr to help Gap Inc. improve the fit experience for our
customers and accelerate our ongoing digital transformation,” said
Sally Gilligan, Chief Growth Transformation Officer at Gap Inc.
“With the launch of BODEQUALITY, we reinvented our fit process
at Old Navy to give women greater confidence in their clothes, no
matter the size. Drapr’s technology will help us continue to build
on this expertise and deliver a more personalized and inclusive fit
experience for all of our customers by showing them how an item
will actually look on their body while also recommending the best
fit for them based on their individual preferences,” added Nancy
Green, President & CEO of Old Navy
Part of the Y Combinator class of Summer 2020, Drapr was founded
by David Pastewka, Will Drevno and Richard Berwick, who have
collaborated on 3D technology for over a decade with early support
from Boost VC and Berkeley SkyDeck.
“Most people either don’t know their exact measurements or are
looking for a specific type of fit that numbers alone can’t tell
them,” said Drapr co-founder and CEO, David Pastewka. “Drapr has
proven effective and we are excited about the impact we can have on
customers at scale as part of the Gap Inc. family.”
The deal was brokered by Gap Inc’s Strategic Growth Office, led
by Gilligan, a unit of the company charged with thinking beyond its
core business in order to meet the consumer and industry demands of
the future. The Strategic Growth Office seeks out investments that
fuel growth and accelerate new capabilities at Gap Inc. and across
its portfolio of brands.
Through the company’s Athleta brand, the Strategic Growth Office
participated in the latest funding round for obé fitness, a digital
fitness platform with a focus on bringing entertainment, pop
culture and design to fitness. The partnership between obé and
Athleta will come to life through its new AthletaWell community
platform and is designed to increase brand engagement, with both
brands working together on apparel, content, events, and innovative
shopping experiences.
About Gap Inc.
Gap Inc., a collection of purpose-led lifestyle brands, is the
largest American specialty apparel company offering clothing,
accessories, and personal care products for men, women, and
children under the Old Navy, Gap, Banana Republic, and Athleta
brands. The company uses omni-channel capabilities to bridge the
digital world and physical stores to further enhance its shopping
experience. Gap Inc. is guided by its purpose, Inclusive, by
Design, and takes pride in creating products and experiences its
customers love while doing right by its employees, communities, and
planet. Gap Inc. products are available for purchase worldwide
through company-operated stores, franchise stores, and e-commerce
sites. For more information, please visit www.gapinc.com.
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Media Relations Contact: Jason Allen press@gap.com
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