Fidelity National Financial Expands Its Multicultural Marketing Program in the Pacific Northwest
September 04 2007 - 12:50PM
PR Newswire (US)
SEATTLE, Sept. 4 /PRNewswire-FirstCall/ -- Fidelity National Title
Group, Inc. (NYSE:FNF), one of the nation's largest title insurance
companies through its title insurance underwriters -- Chicago
Title, Fidelity National Title, Ticor Title, Security Union Title
and Alamo Title -- today launched its Multicultural Marketing
Program in the Pacific Northwest. The program is part of its
Multicultural Marketing Division's initiative to help raise the
home-ownership rates for underserved and immigrant communities,
particularly Latinos, Asians and African-Americans nationwide. To
kick off the launch, FNF will host two industry events in Renton,
Wash. and Portland, Ore. "Washington State and Oregon are
experiencing explosive growths in their Latino, Asian and
African-American populations," said Pablo Wong, Senior Vice
President of Market Development for FNF. "As these multicultural
communities seek new home-ownership opportunities and plant down
roots in the Pacific Northwest, Fidelity National Financial is
proud to launch such a timely program to help these communities
achieve the dream of home-ownership." According to the U.S. Census
Bureau data, from 1990 to 2005, Washington State's Hispanic
population grew by 152.5 percent, Asian/Pacific Islander population
by 105.5 percent and its African-American population by 35 percent.
During the same period, Oregon's Hispanic population rose 213.6
percent, Asian/Pacific Islander population grew 90 percent and
African-American population grew 26.3 percent. Through education
and outreach, FNF is hoping to help overcome the barriers to
home-ownership for these rapidly growing communities. The program
provides tools and resources such as educational and home-buying
seminars, in-language materials and websites for the Latino, Asian
and African-American communities and the real estate professionals
that serve them. Additionally, FNF has rolled out its Cultural
Competency Training Program internally to train its employees to
improve communications skills with their multicultural customers
and to better understand key demographics and traits of
multicultural communities. Last month, more than 160 employees from
the Seattle area participated in the one-day training. "I'm excited
to be a part of this important initiative as many of today's home
buyers come from diverse cultures," said Andrea Debnam, newly
appointed FNF Multicultural Marketing Manager for the Pacific
Northwest Region. "In light of the subprime loan problems, we
realize how important education is, especially in the often
underserved multicultural and immigrant communities. We look
forward to providing more reliable tools and resources on home
buying through this program." To officially kick off the launch in
the Pacific Northwest, FNF will hold two educational events for
real estate professionals in Seattle and Portland. Under the theme,
"Best Practices in a Changing Market", FNF staff and guest speakers
will discuss issues concerning title, escrow and the challenges and
best practices in serving the multicultural market at the following
locations: -- Renton, Wash: September 5th 660 Building of the Times
Square 10:00am-12:00pm Campus 660 SW 39th St., Conference Room #1
Renton, WA -- Portland, Ore.: October 17, 2007 TBD 9:00am-11:00am
"Home-ownership creates a source of wealth and pride in our
communities. We are glad to see companies like FNF invest the time
and resources to bring initiatives like the Multicultural Marketing
Program here," said A. Linda Taylor, Housing Director for the Urban
League of Metropolitan Seattle. Allen Okamoto, Chairman of the
Asian Real Estate Association of America added, "Today's expansion
in the Pacific Northwest reflects Fidelity National Financial's
continued commitment to help multicultural consumers looking to buy
their own homes with accessible and dependable information. We
believe that this is a valuable program and we're looking forward
to see it grow further." About Fidelity National Financial, Inc.
Fidelity National Financial, Inc. (NYSE:FNF), is a leading provider
of title insurance, specialty insurance and claims management
services. FNF is one of the nation's largest title insurance
companies through its title insurance underwriters -- Fidelity
National Title, Chicago Title, Ticor Title, Security Union Title
and Alamo Title -- that issue approximately 28 percent of all title
insurance policies in the United States. FNF also provides flood
insurance, personal lines insurance and home warranty insurance
through its specialty insurance business. FNF also is a leading
provider of outsourced claims management services to large
corporate and public sector entities through its minority-owned
subsidiary, Sedgwick CMS. More information about FNF can be found
at http://www.fnf.com/. DATASOURCE: Fidelity National Financial,
Inc. CONTACT: Mary Placido of GolinHarris, +1-415-274-7902, , for
Fidelity National Financial, Inc. Web site: http://www.fnf.com/
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