Fidelity National Financial Launches its Multicultural Marketing Program to Fresno and Stanislaus Counties in California
May 09 2007 - 1:00PM
PR Newswire (US)
SAN FRANCISCO, May 9 /PRNewswire/ -- Fidelity National Financial,
Inc. (FNF), one of the nation's leading providers of title
insurance, specialty insurance and claims management services,
today launched its Multicultural Marketing Program to Fresno and
Stanislaus counties in California. This is the company's second
major launch in the Central Valley, following its program expansion
into San Joaquin and Sacramento counties. The Multicultural
Marketing Program was launched in the Bay Area in 2006 by FNF's
Multicultural Marketing Division. Its mission is to help raise the
home-ownership rates for Latinos, Asians and African-Americans in
the U.S., starting with California, where the home-ownership rates
for the three segments are below the national average (2004 U.S.
Census). The U.S. Census statistics also revealed an encouraging
factoid. In Fresno and Stanislaus counties, the home-ownership
rates for Latinos, Asians and African-Americans are close to or
greater than California's home-ownership rates. In California the
home-ownership rates are 44 percent for Latinos, 38.8 percent for
African-Americans and 55.4 percent for Asian-Americans (U.S. Census
2004). According to the 2005 U.S. Census data, the Latino
home-ownership rate for Fresno County is 45.5 percent and 55.1
percent in Stanislaus County. The African-American home-ownership
rate is 34.4 percent in Fresno County and 49.5 percent in
Stanislaus County. For Asian-Americans, the home-ownership rate is
55 percent in Fresno County and 58.8 percent in Stanislaus County.
"Our vision is to help realize the dream of home-ownership in
underserved communities," said Pablo Wong, senior vice president of
Market Development for FNF. "We are proud to see that Fresno and
Stanislaus counties are achieving higher home-ownership rates in
these communities. With the launch our Multicultural Marketing
Program here, we're hoping to boost home-ownership rates even
higher." Alicia Bohigian, FNF Regional Multicultural Marketing
Manager for Central Valley said, "Today's Multicultural Marketing
Program launch in Fresno and Stanislaus counties affirms our
commitment to provide education on the home buying process for the
diverse communities represented in the Central Valley, by providing
needed tools and resources to Latino, Asian and African-American
communities." FNF will hold two educational events for real estate
professionals in Fresno and Modesto to officially kick off its
program expansion in these counties. Under the theme, "A
Celebration of Home-ownership and Culture", FNF and guest speakers
will address issues concerning title, escrow and real
estate-related topics surrounding the multicultural market segments
at the following locations: * Fresno Monday, May 14 Love and Garlic
Restaurant 11:30 a.m. -1:30 p.m. 5351 N Diana Street, Fresno, CA *
Modesto Tuesday, May 22 Red Lion Hotel 11:30 a.m. -1:30 p.m. 1612
Sisk Road, Modesto, CA Launched in April 2006, the Multicultural
Marketing Program has made its way into Central California, the San
Francisco Bay Area and more recently, the Central Valley. FNF has
also trained more than 500 employees in Northern California under
its Cultural Competency Training Program, which enables employees
to better understand the culture and key demographics of
multicultural communities and improve communications skills with
their customers. Over 100 employees in Fresno and Stanislaus
counties have completed diversity training. Two of FNF's title
insurance underwriters, Fidelity National Title and Chicago Title,
have developed and launched in-language websites such as
mihogarencalifornia.com, micasaenca.com and other websites in
Chinese, Korean and Vietnamese dedicated to educating consumers on
the real estate industry and the process of buying a home.
"Education is the key to home-ownership," said Ric Bareng,
President of the Filipino American Real Estate Professionals in the
Bay Area. "The various programs, activities and materials that FNF
has developed and are continuing to develop are greatly beneficial
to the Latino, Asian and African-American communities that we serve
and to real estate professionals like me." Aly Vizcarra, President
of the National Association of Hispanic Real Estate Professionals,
Stanislaus County said, "As a real estate professional who lives
and services the Central Valley community, I am especially excited
about today's Multicultural Marketing Program launch to Fresno and
Stanislaus counties. I applaud FNF's ongoing outreach to bring
reliable information and guidance to today's multicultural
homebuyers." About Fidelity National Financial, Inc. Fidelity
National Financial, Inc. (NYSE:FNF), is a leading provider of title
insurance, specialty insurance and claims management services. FNF
is one of the nation's largest title insurance companies through
its title insurance underwriters -- Fidelity National Title,
Chicago Title, Ticor Title, Security Union Title and Alamo Title --
that issue approximately 29 percent of all title insurance policies
in the United States. FNF also provides flood insurance, personal
lines insurance and home warranty insurance through its specialty
insurance business. FNF also is a leading provider of outsourced
claims management services to large corporate and public sector
entities through its minority-owned subsidiary, Sedgwick CMS. More
information about FNF can be found at http://www.fnf.com/ .
DATASOURCE: Fidelity National Financial, Inc. CONTACT: Mary Placido
of GolinHarris, +1-415-274-7902, , for Fidelity National Financial,
Inc. Web site: http://www.fnf.com/
Copyright
Fidelity National Financ... (NYSE:FNF)
Historical Stock Chart
From May 2024 to Jun 2024
Fidelity National Financ... (NYSE:FNF)
Historical Stock Chart
From Jun 2023 to Jun 2024