Creative Director Olivier Rousteing Builds on
Balmain’s Legendary Fashion and Perfume History to Change the
Meaning of Beauty for the Future
Balmain announces today the launch of its first beauty creation,
a collection of eight all-gender eaux de parfum, “Les Éternels de
Balmain.” This trailblazing fragrance experience was inspired by
Pierre Balmain’s Parisian legacy and Olivier Rousteing’s modern
influence on fashion, and now beauty.
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the full release here:
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Balmain Beauty/ Les Éternels de Balmain
(Photo Credit: Balmain Beauty/ Richard Pierce)
Identity Has a Fragrance Olivier Rousteing inventively
builds upon the house’s signature French heritage to share his new
vision of avant-garde beauty, fueled by respect, love, and unity.
Infusing resolute inclusivity to modern luxury fragrance-making,
Olivier Rousteing’s creative vision galvanizes audiences and fans
globally to celebrate their individual beauty. Fragrance becomes
the first beauty chapter of a new book for the brand, to expand
globally into new categories in the future.
“Balmain Beauty gives you the freedom to live your truth, free
and powerful. Beauty is about being yourself and having the
confidence to embrace who you are,” said Olivier Rousteing,
Creative Director of Balmain. "Fashion cannot exist without beauty,
and beauty cannot exist without fashion. Beauty is part of your
silhouette, of who you are, just like the way you dress. I want to
represent all the beauties of the world and welcome everyone
without exceptions.”
Taking 21st-century Paris to the world, Balmain Beauty
encapsulates the quest to find yourself and unite with others to
change the meaning of beauty for the future.
Introducing Les Éternels de Balmain Powered by a richly
crafted duality of ingredients, Les Éternels de Balmain is inspired
by the universal quest for self-realization and identity. This
inaugural collection includes eight multi-layered scents from four
distinctive olfactive families – Musk, Amber, Floral, and
Woody.
Olivier Rousteing has been the lead architect of Balmain Beauty
from inception, and in every aspect of creation from concept to
scent development, to package design and campaign imagery. He
studied perfumery, learning the creation process through hands-on
training. After consulting Balmain’s storied archives, he
handpicked four of Balmain's legacy scents to be reinvented for the
modern era: Vent Vert, Ivoire, Ébène, and Carbone. Four new
fragrances complete the collection: Sel d’Ambre, Rouge, Bronze, and
Bleu Infini.
“Balmain Beauty is forging a new, avant-garde space in luxury
beauty that celebrates the legacy and inclusive spirit of the
iconic house of Balmain,” said Guillaume Jesel, who oversees
Balmain Beauty as the President and CEO, TOM FORD and Luxury
Business Development, The Estée Lauder Companies. “Olivier
Rousteing is one of the most accomplished designers of his
generation, inventing revolutionary concepts at the confluence of
past, present, and future. It has been an extraordinary journey
bringing his vision for Balmain Beauty to life.”
“Just like Olivier Rousteing’s most impressive runways,
Balmain’s ambitious plans for future luxury growth build directly
upon a skilled melding together of the richness of our singular
heritage with a distinctively modern outlook,” explains Matteo
Sgarbossa, Chief Executive Officer, Balmain. “Our agreement with
The Estée Lauder Companies for Balmain Beauty is an obvious
embodiment of that strategy. With this partnership, the house
begins a new chapter, making very clear to all our commitment to
maximizing cross-category possibilities as we move forward, driven
by the passion of our ‘Balmain Army’ and determined to fully
realize this house’s potential to become a true leader in the
luxury world.”
The Olfactive Power of Duality Les Éternels de Balmain
features future-forward elements joined by precious and legendary
ingredients:
Olfactive Family: Musk
- Carbone drives the quest for identity and freedom to
confidently reflect all the facets of who you truly are (maximalist
musk/ minimalist rose).
Olfactive Family: Amber
- Sel d'Ambre’s golden mystery illuminates the path to
inner peace and self-realization (glowing amber/ salty
ambergris).
Olfactive Family: Floral
- Vent Vert reinvents the iconic green fragrance for a new
age, respecting nature forever in a timeless journey through past,
present, and future (airy vert de mandarine/ sensual jasmine).
- Rouge radiates addictive love, reminiscent of Los
Angeles’ magic hour, when the sky is not even the limit (addictive
bouquet/ radiant woods).
- Ivoire carries Balmain’s New French Style legacy to the
world and into the future. It unites all the beauties of the world,
no exceptions (intoxicating tubéreuse de nuit/ untamed
vetiver).
Olfactive Family: Woody
- Bronze symbolizes rebirth, majestically rising like the
phoenix from the ashes (blazing cedarwoods/ cooling
patchouli).
- Ébène is the revival of Pierre Balmain’s 1983
Africa-inspired fragrance, envisioned through the lens of Olivier
Rousteing’s discovery of his origins. It ushers in the age of
self-discovery and a journey to reveal our universal origin
(eternal ebony wood/ precious myrrh oil).
- Bleu Infini transports to endless skies, infinite seas,
and their call to set you free (warm cistus absolute/ salted
lichen).
“Balmain Beauty embodies a steadfast commitment to excellence in
perfumery, emphasizing not only the olfactive experience, but also
the evocative emotions it elicits brought to life by an iconic
visual campaign,” added Nathalie Berger Duquene, SVP, Global
General Manager, Balmain Beauty, The Estée Lauder Companies. “The
beauty of craftsmanship is exuded in both the packaging design and
ingredients used. Our fragrances hold tension, power, and strength
– they are quintessentially Balmain, rooted in diversity and
inclusivity.”
The collection is inspired by Balmain’s first flacon created in
1946, a masterpiece of simplicity and timelessness. Duality was
expressed in the design with contrasting elemental shapes of the
circle and square, signature black and gold colors, and the label
spread over two facets.
Building on this foundation, the new flacon delivers a
multisensory and luxurious modern experience. The square is
elongated into a lozenge; the Balmain signature rayure covering the
glass echoes the gold collar’s existing texture; a new finish and
color palette flatters the touch and the eye. On the cap, a graphic
PB monogram symbolizes Balmain, extracted from the iconic 1970
brand labyrinth motif.
Follow the brand on social media at @BalmainBeauty and visit
www.balmainbeauty.com and www.balmainbeauty.eu to shop the
collection and learn more.
#BalmainBeauty
About Balmain Beauty Balmain Beauty was established in
2022 through a partnership between the celebrated fashion house
Balmain Paris and The Estée Lauder Companies to celebrate all the
beauties of the world, no exceptions. It builds upon Balmain's
exceptional fashion and fragrance legacy to change the meaning of
beauty for the future. Its luxury beauty lines are crafted in close
collaboration with Balmain Creative Director Olivier Rousteing to
reflect his bold vision. By standing for the power of respect,
love, and unity, Balmain Beauty embodies avant-garde luxury. In
September 2024, the brand launched Les Éternels de Balmain, a new
fragrance experience comprising eight all-gender eaux de parfum.
Balmain Beauty is butterfly mark certified, committing to meet
higher standards for people and nature.
About Balmain More than 75 years ago, when Pierre Balmain
first introduced his “New French Style,” it immediately became
clear to all that his eponymous house was offering a distinctly
fresh, bold, and feminine conception of haute couture, one which
broke with many of the well-established conventions of the era. His
audacity paid off. Pierre Balmain became one of the handful of
young French talents who ushered in the mid-century golden age of
couture and helped to re-establish Paris as the world’s fashion
capital.
Since 2011, Balmain Creative Director Olivier Rousteing has been
inventively building upon Pierre Balmain’s extraordinary legacy,
while always remaining true to his own determination to design
clothes that reflect the way his inclusive, powerful and global
Balmain Army wishes to live today. The result is 21st-century
Balmain’s renewed French style—a unique and instantly recognizable
house silhouette and attitude that highlights the singular
craftsmanship of the celebrated Balmain ateliers, while
consistently referencing a rich Parisian heritage.
NYSE: EL ELC-B
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version on businesswire.com: https://www.businesswire.com/news/home/20240826817417/en/
Media Contact Beauty Sarah Moreau
smoreau@balmainbeauty.com Media Contact Fashion Marie Valot
mvalot@balmain.fr
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