Partnership with Formula 1 Racing Legend as Part of Broader
International Marketing Effort to Expand Armor All® Brand Presence
Around the World
ST. LOUIS, March 31, 2021 /PRNewswire/ -- Armor All®, a
leading brand in high quality auto care products for every car
owner, today named Jenson Button as
the brand's first-ever global brand ambassador. Button, the
2009 Formula 1 World Champion, will support Armor All® as the brand
accelerates its marketing efforts in markets around the world
spanning Europe, Latin America and Asia.
The maker of Armor All®, Energizer Holdings, Inc., is committed
to building strong partnerships with customers and significantly
growing brand awareness and distribution in new markets to ensure
consumers around the globe can access Armor All® products.
Through the multi-year partnership, Button will appear in
international marketing campaigns, Armor All®- branded video
content, and social media. He will also share car care tips and
advice on social media as well as make personal appearances at
trade and employee events.
"We're thrilled to enter into the exciting world of Grand Prix
racing and welcome Jenson Button as
the Armor All® brand's first ever global brand ambassador," said
Lori Shambro, Chief Marketing
Officer of Energizer Holdings, Inc. "Our partnership with Jenson
represents the first of many marketing efforts that will help Armor
All® connect and engage with new consumers around the world and
showcase how our high quality, innovative and easy-to-use products
can benefit every car owner no matter their level of
expertise."
"As someone who has had a life-long love affair with cars, and
all things automotive, I know first-hand how important high-quality
car care products are to the look and feel of a car," said Formula
1 racing legend, Jenson
Button. "From the moment my father bought me a go-kart
at the age of 8, through to winning the F1 World Championship, I've
obsessed over the smallest details of the cars in my life and I'm
delighted to be working with Armor All®, a brand that shares that
same obsession."
Jenson Button is considered one
of the greatest Grand Prix drivers of all time, winning the 2009
Formula 1 World Championship and accumulating 15 race wins and 50
podium finishes during his 17 years in F1. Button is more
recently the founder of Extreme E team JBXE, in which he will also
compete. The brand partnership was brokered by Project
11.
Armor All® is an Energizer Holdings, Inc. brand. For more
information, visit www.ArmorAll.com, www.ArmorAll.eu,
www.ArmorAll.com.au or ArmorAll.com.mx and follow the brand on
social media.
About Energizer Holdings, Inc.
Energizer Holdings,
Inc. (NYSE: ENR), headquartered in St.
Louis, Missouri, is one of the world's largest manufacturers
and distributors of primary batteries, portable lights, and auto
care appearance, performance, refrigerant, and fragrance products.
Our portfolio of globally recognized brands include Energizer®,
Armor All®, Eveready®, Rayovac®, STP®, Varta®, A/C Pro®, Refresh
Your Car! ®, California Scents®, Driven®, Bahama & Co. ®,
LEXOL®, Eagle One®, Nu Finish®, Scratch Doctor®, and Tuff Stuff®.
As a global branded consumer products company, Energizer's mission
is to lead the charge to deliver value to our customers and
consumers better than anyone else.
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