Marc Jacobs Fragrances, a division of Coty Inc. [NYSE: Coty],
today announced it will donate up to $50,000 to The Lesbian, Gay,
Bisexual & Transgender Community Center (The Center) through an
interactive social fundraiser on Cameo, the leading marketplace
connecting fans directly with pop culture personalities.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210614005651/en/
PERFECT MARC JACOBS (Photo: Steve
Mackey)
The Perfect Marc Jacobs fragrance, which launched in August
2020, is inspired by Marc Jacobs’ personal belief that we are all
perfect as we are and is symbolized by the word ‘perfect’ tattooed
on his wrist.
To celebrate self-expression and spread love and positivity
during Pride, Perfect Marc Jacobs is working with Cameo to give
fans the chance to win one of 100 personalized Cameo videos from
Lance Bass, Amanda Lepore, Chaka Khan, Kim Petras, and Shangela to
remind them, or someone they love, that we are all #PerfectAsWeAre.
The Cameo sweepstakes will take place between June 14 and June 21.
In exchange for participation, Perfect Marc Jacobs will donate $100
for each entry, up to $50,000, to The Center, a non-profit
organization that supports the LBGTQIA+ community through multiple
services including advocacy, health and wellness programs; arts,
entertainment, and cultural events; as well as recovery,
parenthood, and family support services.
“The Center is a place we have supported as a company for many
years,” says Marc Jacobs. “We have worked with them in various ways
for close to 20 years and I continue to really believe in the work
they do. I have worked for most of my life to get to a place of
comfort and confidence in who I am and I feel like The Center’s
work is to help support people, in many ways, as they work towards
their own version of this. The Center offers so many programs and
so much support to a group of people who continue to have to fight
for their rights and their safety every day. This Pride season I
hope you will join us in supporting their mission.”
This year’s charitable initiative will kick-off ongoing support
for The Center, as Perfect Marc Jacobs has committed to making
another donation to the non-profit organization in June 2022.
“At Coty, we believe in equality and inclusion for all and stand
together with those fighting for freedom, justice, and equal
rights,” remarks Coty CEO, Sue Y. Nabi. “We are eager to support
the LGBTQIA+ community by contributing to The Center and to
challenge stereotypes by promoting self-love and authenticity with
the new Perfect Marc Jacobs Pride campaign. This unconventional
fragrance finds beauty in its diversity and inclusivity, which has
resonated globally.”
This June, Marc Jacobs Fragrances introduced a new Pride focused
campaign in-store and across digital featuring talent Kai Isaiah
Jamal, Enam Asiama and Tom Rasmussen.
About Marc Jacobs
Marc Jacobs is a global brand that produces womenswear,
accessories, kidswear, jewelry, watches, and fragrances. Started in
1986, Jacobs is one of the most celebrated American designers to
date. Marc Jacobs International is committed to giving back to the
communities where they have stores and beyond. They have been
involved with hundreds of charities worldwide and the ongoing
support of many of these charitable projects—as well as new
collaborations—continues to be a top priority.
About COTY Inc.
Coty is one of the world’s largest beauty companies with an
iconic portfolio of brands across fragrance, color cosmetics, and
skin and body care. Coty is the global leader in fragrance and
number three in color cosmetics. Coty’s products are sold in over
150 countries around the world. Coty and its brands are committed
to a range of social causes as well as seeking to minimize its
impact on the environment. For additional information about Coty
Inc., please visit www.coty.com.
About The Center
Established in 1983 as a result of the AIDS crisis, New York
City’s Lesbian, Gay, Bisexual & Transgender Community Center
has grown and evolved over the last four decades, creating and
delivering services that empower people to lead healthy, successful
lives. The Center continues to serve the LGBTQ community through
virtual support services, launched almost immediately after our
building closed due to the COVID-19 pandemic. We offer a wide range
of services including virtual one-on-one counseling; substance use
treatment and support groups; virtual youth drop-in space; online
arts and culture programming; health insurance navigation; and a
virtual “front desk” to respond to community inquiries. To learn
more about how The Center is serving the community during this
time, please visit gaycenter.org.
About Cameo
Cameo is the leading marketplace connecting fans directly with
tens of thousands of pop culture personalities in the form of
customized video messages, live video calls and direct messages.
Founded in March 2017 by Steven Galanis, Devon Townsend, and Martin
Blencowe, Cameo’s mission is to create the most personalized and
authentic fan connections on earth.
In just over four years, Cameo has fulfilled more than 2 million
magical moments ranging from birthday and good luck messages to
prom invitations, marriage proposals and direct fan interactions.
In 2020 alone, the company fulfilled more Cameos than throughout
its 4-year history, with Cameos delivered on every continent in the
world and it raised over $1 million for worthy nonprofits and
causes through its Cameo Cares program.
Editorial Credit: Perfect Marc Jacobs
Image Credit: © 2021 Steve Mackey
Link to Cameo Branded Landing Page/Sweepstakes:
https://on.cameo.com/perfectmarcjacobs/
Social Media: #PerfectAsWeAre #MJPerfect,
marcjacobsfragrances.com, facebook.com/marcjacobsfragrances,
instagram.com/marcjacobsfragrances
gaycenter.org, facebook.com/lgbtcenternyc,
instagram.com/lgbtcenternyc
cameo.com, facebook.com/Cameo, instagram.com/cameo
Link to Purchase: https://seph.me/3vhxRqG
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210614005651/en/
Marc Jacobs Inc. Michael Ariano Global Director Public
Relations 646 880 2265 m.ariano@marcjacobs.com Coty Inc.
Ariel Dunne Senior Director Global Public Relations 212 389 3653
ariel_dunne@cotyinc.com The Center Helen Buse Communications
Coordinator 646 652 6120 hbuse@gaycenter.org Cameo Devin
Benison Senior Communications Associate 203 451-0200
dbenison@cameo.com
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