CAG ConAgra Brands Inc

OMAHA, Neb., May 20 /PRNewswire-FirstCall/ -- Grilling season is quickly approaching and mouths will soon be watering for a delicious hot dog. In fact, at least 65 percent of Americans agree that barbeques and summer picnics are incomplete without hot dogs, according to a recent national survey conducted by the hot dog experts at Hebrew National®, a brand of ConAgra Foods (NYSE: CAG) one of North America's leading food makers. Additionally, 70 percent of respondents prefer their favorite franks grilled, the best way to prepare Hebrew National All Beef Franks.

With that in mind, Hebrew National, The Better-Than-A-Hot dog Hot dog, is partnering with TheMotherhood.com, the award-winning online community for mothers, for the Better-Than-A-Picnic Picnic Tour to kick off the summer grilling season.  The Tour fires up community grills in nine cities and will begin at Randall's Island in New York City on May 22, 2010.  Free Hebrew National Beef Franks will be given to park visitors, and there will be entertainment and activities for the entire family, including a special celebrity appearance in New York by Curb Your Enthusiasm actress, Cheryl Hines.

"We're excited to officially open grilling season and help families enjoy this special summertime occasion," said Angela Joyner, vice president and general manager for Hebrew National.  "We know how important it is for moms to serve their family high quality foods and they shouldn't risk their picnic menus on anything but the best. Hebrew National is the only national all-beef, kosher hot dog made with 100 percent premium butcher-quality cuts of beef – and none of the by-products, fillers, artificial flavors or colors often used in other hot dogs. Moms can put their trust in Hebrew National for their summer picnic menus."  

With the picnics, Hebrew National and TheMotherhood.com will support various community organizations, like Feeding America, that support those in need, making the picnics fun, more meaningful and BETTER than a Picnic. At each picnic, moms within each of the nine communities on the Tour schedule will hand select an organization in need and create a custom service project for each. All picnic goers will be able to participate in the fun, interactive projects for an opportunity to give back.

Cooper Munroe, co-founder of TheMotherhood.com, and blogger shares, "At TheMotherhood, we are all about helping make life a little better every day, so we couldn't be more excited to join with Hebrew National for a second year." She continued, "With Hebrew National hot dogs, my fellow moms can know that they are feeding their family something that's a better than a hot dog, hot dog. It's premium beef. "

Beginning at 11:30 a.m. EDT, on May 22, 2010, Hebrew National and TheMotherhood.com will be on Randall's Island Park in New York City (East & Harlem Rivers), and invite all to come join in this Better-Than-A-Picnic Picnic. Following the Randall's Island Park kick off, the Better-Than-A-Picnic Picnic Tour will travel to eight additional cities between Memorial Day and July 4th.

Better-Than-A-Picnic Picnic Summer Tour Schedule

All picnic details are available at TheMotherhood.com and HebrewNational.com. Join the Hebrew National page on Facebook for updates, pictures for our events and tips on throwing your own Better-Than-A-Picnic Picnic this summer.

ABOUT THE SURVEY

Survey results are from a telephone survey conducted among a nationally representative sample of 1,009 adults comprising 503 men and 506 women 18 years of age and older, living in private households in the continental United States.  The survey was fielded by telephone via Infogroup/ORC's CARAVAN® Survey during the period April 29-May 2, 2010.

ABOUT THE MOTHERHOOD

TheMotherhood.com, the award-winning online community for mothers, was recently named one of the top five family/parenting websites by the 2010 Webby Awards ("the Oscars of the Web").  Additionally, Parents Magazine recently included TheMotherhood's co-founders, Cooper Munroe and Emily McKhann, on their 2010 list of the Top Ten Most Powerful Moms on the Web.  

ABOUT HEBREW NATIONAL

Hebrew National, a brand of ConAgra Foods, Inc., began in 1905 when Isadore Pinckowitz sold frankfurters in New York City under the Hebrew National name. In addition to hot dogs, Hebrew National makes additional premium kosher products including deli meats, specialty items such as Franks in a Blanket and Cocktail Franks, breakfast sausages, sides and condiments. ConAgra Foods is one of North America's largest packaged food companies with a strong presence in consumer grocery as well as restaurant and foodservice establishments.

ABOUT CONAGRA FOODS

ConAgra Foods, Inc., (NYSE: CAG) is one of North America's leading food companies, with brands in 96 percent of America's households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM, Peter Pan, Reddi-wip and many ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying potato, other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

SOURCE ConAgra Foods