The War on Obesity Gets New Allies
May 19 2010 - 8:46AM
Marketwired
www.rothmanresearch.com - In the last winter Olympics held in
Vancouver the United States won 37 medals in total, and in the 2008
Beijing Olympics the U.S. snatched 110 medals. And yet this is the
same nation with an obesity rate in children that could scare
Olympians' healthy image away. The obesity trend as it stands in
the U.S. of A is alarming, with 1 of every 3 children already
flagged as either been overweight or out-and-out obese by
Pediatricians. The United States is now mobilizing led not by its
Commander in Chief, but by the first lady, Michelle Obama, to fight
the war against calories -- mission name 'Let's Move.' The
front-fighters on this war are some of the country's big names in
the food industry which supply about 20 to 25 percent of food by
volume. These companies have vouched that they will cut over one
trillion calories out of their products in the next five years.
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Healthy living is not a new concept in the United States, but is
one that is very often under scrutiny by health officials and
non-partisan organizations which are working hard to avoid an
irreversible health tendency amongst its population. Many food
companies, beverage manufacturers and retailers have already been
selling products with no- to low-fat and free to low-sugar for
years, and the market responded well to these products. With the
anti-obesity initiatives, companies like ConAgra
Foods Inc. (NYSE: CAG), General Mills Inc., Krafts Food Inc.,
Kellogg Co., PepsiCo Inc. and Coca-cola Co. are showing their
willingness to tackle one of the main health issue plaguing the
U.S. society. This major free-will step from the private sector is
viewed as a strong indication that it is not the fear of
food-policing but rather the health concern that is bringing
politics and corporate America to work together. On a corporate
level, however, this move to sanction Mrs. Obama's call for
healthier food is also a voluntary shift to deflect potential food
taxes and other measures that could have impacted costs.
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With the food industry treading a healthier path, some companies
like The Hain Celestial Group Inc. (NASDAQ:
HAIN) which are already proactive on healthy food are potential
trading targets for investors. It is not a mere coincidence that in
the midst of these dramatic events shaping the food industry
billionaire investor Carl Icahn announced that he now has an 11.9%
stake in The Hain Celestial.
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Hain Celestial Group Inc. is accessible upon registration at
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