ConAgra Foods Introduces Orville Redenbacher's(R) and ACT II(R) Microwave Popcorn with a New Great Tasting Butter Flavoring with
December 17 2007 - 10:26AM
Business Wire
ConAgra Foods today announced that it has reformulated its Orville
Redenbacher�s and ACT II microwave popcorn brands with a new butter
flavoring that has no added diacetyl. These newly reformulated
products are arriving on store shelves now. �Microwave popcorn has
been one of America�s favorite snacks for years because it is
delicious and convenient. Orville Redenbacher�s and ACT II have all
of the nutrition benefits of a whole grain, zero grams of trans fat
per serving, and now no added diacetyl flavoring,� said Stan Jacot,
vice president of Marketing for ConAgra Foods� popcorn business.
�Our flavor experts have reformulated all varieties of Orville
Redenbacher�s and ACT II microwave popcorn to address any consumer
perceptions about diacetyl and to make our popcorn factories as
safe as possible. We want to assure our consumers they can continue
to enjoy their favorite popcorn with complete confidence.� With the
new formulations now hitting store shelves, consumers will notice
some slight changes to the packaging. All packages with the new
formulas will have �No Added Diacetyl� printed near the date code.
Additionally, ConAgra Foods is introducing a new packaging design
for all of its reformulated microwave popcorn products that will
state �New Great Tasting Butter Flavor� on the front of the box,
along with �No Added Diacetyl Butter Flavorings� printed on the
side of the box near the nutritional information. �Popcorn is a
great snack for the holidays,� said Carolyn O�Neil, registered
dietitian and nutrition expert. �Many of us tend to give in to
temptation and overeat high-calorie foods, but microwave popcorn is
a perfect healthful snack option because it�s a good source of
fiber, is low in calories, tastes great and it�s fun to eat.�
Orville Redenbacher�s and ACT II brands offer a wide variety of
products to suit consumers� tastes, and both are the only leading
brands to include both zero grams of trans fats per serving and no
added diacetyl. A few of Orville Redenbacher�s newest varieties
include: its new Natural line, with Simply Salted, Simply Salted
50% Less Fat, Buttery Garlic, and Buttery Salt & Cracked Pepper
flavors; and its new SmartPop! 30% Less Sodium line, featuring both
100-calorie and regular-size serving bags, and Butter, Kettle Korn,
Movie Theater Butter and Organic Butter flavors. ACT II popcorn
varieties include 110-Calorie Butter Popcorn Mini Bags, 94% Fat
Free Butter, Butter Lovers, Buttery Kettle Corn and Extreme Butter.
To learn more, visit www.orville.com, www.actii.com and
www.popcornfacts.com. ABOUT ORVILLE REDENBACHER�S GOURMET POPPING
CORN For more than 40 years, the Orville Redenbacher�s name has
been a valued and iconic household name that offers premium taste
with quality ingredients. In 2007 Orville Redenbacher was inducted
into the Madison Avenue Advertising Walk of Fame as the Icon of the
Year, and Orville Redenbacher�s Gourmet Popping Corn Light Butter
Microwave Popcorn was ranked No. 1 by a leading consumer
publication. As the No. 1-selling popcorn brand in the U.S.,
Orville Redenbacher�s Gourmet Popping Corn is available in more
than 70 varieties to complement any lifestyle, taste or occasion.
For more information on the brand and products, visit Orville
Redenbacher�s Web site at www.orville.com. ACT II ACT II is known
for offering consistent quality at a great family value, and it�s
proud to present some of the most enticing popcorn products and
flavors available, from such classics as Light Butter and Movie
Theatre Butter to special flavors, such as Kettle Corn, now with
zero grams trans fat (excluding Carmel Corn). Our other great
products range from Pop 'N Serve Tubs to individual popcorn balls.
Remember ACT II for light, fluffy, great-tasting popcorn every
time. ABOUT CONAGRA FOODS ConAgra Foods, Inc., (NYSE:CAG) is one of
North America's leading packaged food companies, serving grocery
retailers, as well as restaurants and other foodservice
establishments. Popular ConAgra Foods consumer brands include:
Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew
National, Hunt's, Marie Callender's, Orville Redenbacher's,
Reddi-wip, PAM and many others. ABOUT DIACETYL Diacetyl is a
naturally occurring ingredient that provides a creamy, buttery
taste. It is found in thousands of food and beverage products,
including butter, wine, coffee, pastries, cake mixes, cookies,
crackers, candy and even some fruits and vegetables. According to
the U.S. Food and Drug Administration (FDA) and other scientific
authorities, this specific ingredient is safe for consumers to eat.
The workers who handle large and highly concentrated quantities of
butter flavoring with diacetyl in manufacturing plants face risks,
and brands such as Orville Redenbacher and ACT II have protected
employees from those risks for many years. By removing added
diacetyl from the plant environment, the factory employees are
protected even further.
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