Get Ready to Be ''Bowled Over''... Introducing Healthy Choice Soup Microwaveable Bowls
October 24 2005 - 12:51PM
Business Wire
A Great-Tasting, Convenient Food Choice That Also Provides Quality
Nutrition! Among New Products Being Featured at ADA Conference That
are Good... and Good for You In today's fast-paced world, consumers
want it all. In fact, according to the Institute of Food
Technology, three of the top 10 food trends worldwide are: foods
that are quick to fix (ease of preparation), inherently healthful
and convenient/ready-made.(1) Now, Healthy Choice(R) is introducing
Healthy Choice(R) Soup Microwaveable Bowls, a new product that
brings all three trends together and adds the benefit of great
taste ... all in less than two minutes. The new product line is
among those being featured by ConAgra Foods at the American
Dietetic Association (ADA) Food & Nutrition Conference &
Expo (FNCE) in St. Louis through October 25. Americans keep getting
busier - and when it comes to lunchtime, the lunch "hour" is
considered a true luxury. In fact, 55 percent of Americans are
consuming this meal in 30 minutes or less,(2) with 35 percent
eating lunch at their desk.(3) "For many people, the mealtime
dilemma - at lunch or dinner - is finding something that's quick,
tastes great and is good for them," says Valerie Sheppard, vice
president, Marketing, Healthy Choice - Grocery Foods, ConAgra
Foods. "Healthy Choice Soup Microwaveable Bowls are a convenient
way for them to get all three. They are the perfect desk drawer and
pantry staple for people on the go. Eating well never tasted so
good." Healthy Choice Soup Microwaveable Bowls are available in
three flavorful varieties - Old Fashioned Chicken Noodle, Country
Vegetable, and Chicken with Rice. Every spoonful contains such
quality ingredients as tender chunks of white meat chicken, a
medley of garden vegetables, and herbs and spices. Each serving is
a good source of fiber, contains 110 calories or less and is low in
fat. Available nationwide, Healthy Choice Soup Microwaveable Bowls
retail for approximately $2.49. In addition to the three new
microwaveable soup bowls, Healthy Choice has a canned soup product
line that includes 15 varieties of savory broth or rich cream-based
soups: Bean and Ham, Chicken and Dumplings, Creamy Tomato, Garden
Vegetable, New England Clam Chowder, Spicy Gumbo, Split Pea and
Ham, Chicken Tortilla Style, Chicken with Rice, Country Vegetable,
Fiesta Chicken, Hearty Chicken, Old Fashioned Chicken Noodle,
Roasted Italian Chicken and Vegetable Beef. About Healthy Choice A
product line of ConAgra Foods, Inc., Healthy Choice was introduced
in 1988 with a commitment to great-tasting food, wholesome
ingredients and quality nutrition to help people lead more
enjoyable, balanced lives. From its original 10 entrees, it has
grown to more than 200 products today, all with the distinctive
green packaging that lets consumers know it tastes great and is
good for them. Healthy Choice continues to embrace the philosophy
of offering foods made from real ingredients and prepared so as to
maintain high-quality flavor and nutrition. From hearty soups to
great-tasting meals, Healthy Choice products can be found in
grocery stores nationwide. For further information, visit
www.healthychoice.com. The Healthy Choice(R) brand is a registered
trademark of ConAgra Brands, Inc., which is a wholly owned
subsidiary of ConAgra Foods, Inc. About ConAgra Foods ConAgra
Foods, Inc. (NYSE:CAG) is one of North America's largest packaged
food companies, serving consumer grocery retailers, as well as
restaurants and other foodservice establishments. Popular ConAgra
Foods consumer brands include: ACT II, Armour, Banquet, Blue
Bonnet, Brown 'N Serve, Butterball, Chef Boyardee, Cook's, Crunch
'n Munch, DAVID, Eckrich, Egg Beaters, Fleischmann's, Gulden's,
Healthy Choice, Hebrew National, Hunt's, Kid Cuisine, Knott's Berry
Farm, La Choy, Lamb Weston, Libby's, Lightlife, Louis Kemp, Lunch
Makers, MaMa Rosa's, Manwich, Marie Callender's, Orville
Redenbacher's, PAM, Parkay, Pemmican, Peter Pan, Reddi-wip,
Rosarita, Ro*Tel, Slim Jim, Snack Pack, Swiss Miss, Van Camp's,
Wesson, Wolf and many others. For more information, visit
www.conagrafoods.com. (1): "Top 10 Global Food Trends" published in
Food Technology magazine by the scientific society Institute of
Food Technologists, April 17, 2005. (2): "Workplace Index Survey on
the Nature of Work in 2005," Steelcase Inc., July 21, 2005. (3):
"Americans Need Help Managing 'Mealtime Multi-tasking'," American
Dietetic Association and ConAgra Foods Foundation survey, September
7, 2004.
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