Colgate-Palmolive Company proudly announces its 20th year of
partnering with Starlight Children’s Foundation, a nonprofit
organization dedicated to helping seriously ill children and their
families cope with the challenges that accompany prolonged
childhood illness. In celebration of the 20 year milestone, Colgate
kicked off its annual “Show the Love” online challenge – an
interactive campaign that engages the public in awarding Starlight
Fun Centers™ to participating children’s hospitals throughout the
country.
Starlight Fun Center™ mobile entertainment units feature a Sharp
AQUOS™ LCD TV, DVD player and Nintendo Wii™ gaming system to
provide hours of fun and distraction to pediatric patients and
their families. For children who may be facing surgery, enduring
long outpatient treatments or fighting loneliness after hospital
visiting hours have ended, Starlight Fun Centers™ may provide a
comforting break.
“Demand for Starlight Fun Centers continues to grow, and it is
reassuring for us, for our hospital partners and most importantly,
for the children and families we serve, to know that
Colgate-Palmolive has remained steadfast in its support for the
last 20 years,” said Paula Van Ness, CEO, Starlight Children’s
Foundation. “We look forward to continuing our strong relationship
with Colgate and making a world of difference together in the lives
of children and families suffering through childhood illness.”
To honor this year’s landmark anniversary, Colgate expanded its
“Show the Love” online challenge. In addition to awarding one
Starlight Fun Center™ to each of the 20 participating hospitals,
Colgate will be donating one Starlight Fun Center™ every day
throughout the month of February. Now through Sunday, February 28,
2010 consumers can visit www.colgate.com/showthelove to vote
for their local participating hospital. The participating hospital
to receive the most online votes by 12:00AM EST, each day will be
awarded a Starlight Fun Center™.
Hospitals participating in this year’s “Show the Love” online
challenge include:
Mount Sinai Kravis Children’s Hospital (New York, NY)
SUNY Downstate Medical Center (New York, NY)
University of Chicago Comer Children’s Hospital (Chicago,
IL)
Shriners Hospitals for Children (Chicago, IL)
Children’s Hospital of Michigan (Detroit, MI)
St. John Hospital and Medical Center (Detroit, MI)
Children’s National Medical Center (Washington D.C.)
Howard University Hospital (Washington D.C.)
The HSC Pediatric Center (Washington D.C.)
Children’s Memorial Hermann Hospital (Houston, TX)
Children’s Cancer Hospital at the University of Texas MD
Anderson Cancer Center (Houston, TX)
Ben Taub General Hospital (Houston, TX)
Lyndon B. Johnson General Hospital (Houston, TX)
Children’s Hospital of Los Angeles (Los Angeles, CA)
St. Christopher’s Hospital for Children (Philadelphia, PA)
Baptist Children’s Hospital (Miami, FL)
Levine Children’s Hospital (Charlotte, NC)
Los Niños Hospital - an affiliate of Hacienda HealthCare
(Phoenix, AZ)
Children’s Healthcare of Atlanta at Hughes Spaulding (Atlanta,
GA)
SSM Cardinal Glennon Children’s Hospital (St. Louis, MO)
Each participating hospital is eligible to receive a maximum of
three Starlight Fun Centers™. A total of 48 Starlight Fun Centers™
will be awarded through this year’s “Show the Love” online
challenge. Additional rules and restrictions are available on
www.Colgate.com.
“Starlight’s programs ease the burden on seriously ill children
and their families and help them to better deal with, understand
and manage their illnesses,” said Noel Wallace, President, North
America, Colgate-Palmolive. “We hope that our continued,
collaborative effort coupled with this year’s ‘Show the Love’
online challenge will further promote Starlight’s great work and
improve the well being of seriously ill children and their
families.”
During the two-decade partnership, Colgate has donated more than
1,190 Starlight Fun Centers™ and more than $8 million to Starlight
to promote Starlight’s mission and help improve the lives of young
patients and their families.
To learn more about Colgate’s ‘Show the Love’ online challenge
and the hospitals participating in this year’s program, please
visit www.colgate.com/showthelove and cast your vote today!
About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company,
tightly focused on Oral Care, Personal Care, Home Care and Pet
Nutrition. Colgate sells its products in over 200 countries and
territories around the world under such internationally recognized
brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring,
Protex, Sorriso, Kolynos, Elmex, Ajax, Axion, Soupline, and
Suavitel, as well as Hill's Science Diet and Hill's Prescription
Diet pet foods. For more information about Colgate's global
business, visit the Company's website at www.colgate.com.
Starlight Children’s Foundation
When a child or teenager has a serious medical condition,
everyone in the family is affected. For 25 years, Starlight
Children’s Foundation™ has been dedicated to helping seriously ill
children and their families cope with their pain, fear and
isolation through entertainment, education and family activities.
Starlight’s programs have been proven to distract children from
their pain, help them better understand and manage their illnesses,
and connect families facing similar challenges so that no one feels
alone. Through a network of offices, Starlight provides ongoing
support to children, parents and siblings in all U.S. states and
Canadian provinces with an array of outpatient, hospital-based and
Web offerings. Programs are also delivered internationally through
affiliates in Australia, Japan and the United Kingdom. To learn
more visit www.starlight.org.
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