Behind the Wheel: Christmas Delivered
December 19 2019 - 5:00AM
Many children across the world will be looking
forward to opening their presents on Christmas Day. But just
imagine if those gifts could have a lasting and positive impact on
their lives throughout the whole year and even beyond. This is
exactly what IVECO’s Solidarity Cargo initiative has delivered to a
remote part of Brazil. Watch this Christmas episode at:
cnhindustrial.com/christmasdelivered_en
London, December 19, 2019
IVECO, the commercial vehicles brand of CNH
Industrial N.V. (NYSE: CNHI /MI: CNHI), has deep roots in Brazil,
with extensive manufacturing presence in the country. And in order
to integrate more effectively in the countries and communities in
which CNH Industrial operates, the Company and its brands adopt
social initiatives that respect both people and the region. In
this vein, IVECO inaugurated the Solidarity Cargo project in South
America back in 2015 with the aim of helping underprivileged
communities in concrete ways.
This year Christmas cheer was brought to an
isolated corner of Minas Gerais state in northern Brazil, to the
poetically named town of Fruta de Leite, literally ‘Milk Fruit’
town. The town’s 6,000 inhabitants, predominantly involved in
subsistence farming, were visited not by Santa’s sleigh but by an
IVECO Hi-Way truck, laden with educational materials, which will be
used in the town’s schools and day care centers. Notebooks, pencil
cases, educational games and play equipment were among just some of
the 2,000 items which will be put to good use. These items will
make a significant difference to their day-to-day lives.
Watch this inspirational webisode during which
we hear from students, teachers and youth workers, who all pay
testament to the real-life impact these gifts will have. Discover
how this was more than just about transporting goods from one place
to another, rather it was about carrying hope, the means to make a
difference and most importantly the dream of a better future.
Watch the episode at:
cnhindustrial.com/christmasdelivered_en
CNH Industrial
N.V. (NYSE: CNHI /MI: CNHI) is a global leader in
the capital goods sector with established industrial experience, a
wide range of products and a worldwide presence. Each of the
individual brands belonging to the Company is a major international
force in its specific industrial sector: Case IH, New Holland
Agriculture and Steyr for tractors and agricultural machinery; Case
and New Holland Construction for earth moving equipment; Iveco for
commercial vehicles; Iveco Bus and Heuliez Bus for buses and
coaches; Iveco Astra for quarry and construction vehicles; Magirus
for firefighting vehicles; Iveco Defence Vehicles for defence and
civil protection; and FPT Industrial for engines and transmissions.
More information can be found on the corporate website:
www.cnhindustrial.com
Sign up for corporate news alerts from
the CNH Industrial Newsroom:
bit.ly/media-cnhindustrial-subscribe
Media contact:
Laura Overall Corporate
Communications ManagerCNH
Industrial
Tel. +44 (0)2077 660
338
E-mail: mediarelations@cnhind.com www.cnhindustrial.com
- 20191219_PR_CNH_Industrial_BTW_Christmas_Delivered
- CNH INDUSTRIAL N.V.
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