CitiDirect BE® Ranked #1 Globally in Greenwich Associates Digital Banking Benchmarking Study
January 10 2020 - 9:00AM
Business Wire
Citi Awarded Top Ranking for Fourteenth
Consecutive Year
CitiDirect BE®, Citi's institutional online and mobile banking
platform is ranked #1 in the 2019 Greenwich Associates Digital
Banking Benchmarking study for the fourteenth consecutive year.
This will be the third consecutive year that Citi is the sole
recipient of this distinction globally among a peer group of both
global and regional competitors.
The study assesses "Best of Breed" features and functionality
across Citi’s institutional digital channels suite, including
CitiDirect BE® across online, mobile and tablet, CitiConnect®
across SWIFT, File, and API, FX Pulse, and Liquidity Manager along
with supporting services. Citi received the highest rating globally
and across all regions included in the study – North America, Asia
and Europe – across nearly 40 categories, including:
- Usability and Ease of Use
- API access, Connectivity and File Services
- Cash Management Cross Product Integration
- Fraud Prevention/Monitoring
- Online and offline help/support
“Securing the top ranking in the Greenwich Associates Digital
Banking Benchmarking study reflects our commitment to put clients
at the center of our business, driving our investments and
solutions. Technological innovation must be focused on clients’
needs, challenges and aspirations if it is to deliver value,” said
Tapodyuti Bose, Global Head of Digital Channels and Data, Citi
Treasury and Trade Solutions. “To that end, we have an extensive
co-creation program with clients and seek out the best partners –
including fintechs – in an effort to exceed clients’ expectations
and provide cutting-edge treasury and trade solutions that add
further value to our seamless digital ecosystem.”
Chris McDonnell, Managing Director at Greenwich Associates and
global manager for the Digital Banking Benchmarking study added,
“Our experiences as consumers are increasingly determining our
expectations of corporate banking. Banks have had to up their game
when it comes to ease of use, convenience and functionality. Citi
continues to lead the pack in developing technology to address
these demands. A large part of its success derives from its open
mindset and willingness to work with fintechs to deliver quick and
effective solutions, and – most importantly – the centrality of
clients to its design and testing processes.”
Greenwich Associates is a leading global provider of data,
analytics and insights to the financial services industry. Its
annual study evaluates online and mobile banking applications and
scores them based on over 40 evaluation factors and over 1,500 sub
criteria. The study serves as a barometer of market trends and
development priorities that can provide a forward-view of
next-generation capabilities. Leading banks and non-bank providers
are evaluated in the study annually with the bank group consisting
of elite global and regional peers in the transaction banking
industry.
Citi Treasury and Trade Solutions (TTS) helps enable our
clients' success by providing an integrated suite of innovative and
tailored cash management and trade finance services to
multinational corporations, financial institutions and public
sector organizations across the globe. Based on the foundation of
the industry's largest proprietary network with banking licenses in
over 98 countries and globally integrated technology platforms, TTS
continues to lead the way in offering a comprehensive range of
digitally enabled treasury, trade and liquidity management
solutions.
About Citi Citi, the leading global bank, has
approximately 200 million customer accounts and does business in
more than 160 countries and jurisdictions. Citi provides consumers,
corporations, governments and institutions with a broad range of
financial products and services, including consumer banking and
credit, corporate and investment banking, securities brokerage,
transaction services, and wealth management.
Additional information may be found at http://www.citigroup.com
| Twitter: @Citi | YouTube: http://www.youtube.com/citi | Blog:
http://blog.citigroup.com/ | Facebook: http://www.facebook.com/citi
| LinkedIn: www.linkedin.com/company/citi.
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version on businesswire.com: https://www.businesswire.com/news/home/20200110005035/en/
Media: Citi Nina Das 1-212-816-9267 nina.das@citi.com
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