Fans and golfers to work together to
collectively drive a golf ball virtually around the world in
celebration of Presidents Cup
In celebration of the global impact of the Presidents Cup,
tournament officials and Presidents Cup Global Partner Citi today
announced the launch of the Citi 44 Million Yard Challenge that
begins today and runs through the 2017 Presidents Cup. The
Presidents Cup will be played September 26 – October 1 at Liberty
National Golf Club in Jersey City, New Jersey. As part of the
challenge, golfers and participants will drive a golf ball the
43,825,760 yards it takes to circle the globe. In honor of the
challenge, Citi is donating enough for No Kid Hungry to provide one
million meals to kids in need. No Kid Hungry’s mission is to end
childhood hunger in America by connecting kids in need with
nutritious food as well as teaching families how to cook healthy,
affordable meals. No Kid Hungry is able to provide up to 10 meals
to kids in need for every dollar that Citi donates.
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Participants will be able to partake in the challenge to drive
the ball around the world by hitting golf balls in mobile golf
simulators that will travel around New York and New Jersey, as well
as by engaging on Facebook, Instagram and Twitter using the hashtag
“#Citi44MilYards.” Each use of the hashtag will be equivalent to
hitting the ball 1,000 yards. Fans and participants can follow the
progress of the Citi 44 Million Yard Challenge and find the latest
information on the golf simulator stop locations and timing by
visiting: www.PresidentsCup.com/Citi44MilYards.
Ed Skyler, Executive Vice President for Public Affairs
at Citi, said, “We are proud to partner with the Presidents
Cup and are sponsoring the Citi 44 Million Yard Challenge for
several important reasons – the ability to engage our community in
a fun and interactive event, an opportunity to contribute to the
important work done by No Kid Hungry and, as a bank with operations
in almost 100 countries, it’s a great way to highlight the global
appeal of golf and sports more generally. It’s also a way to teach
participants a new fun fact – the earth’s circumference is 44
million yards!”
“We are thrilled to partner with Citi for the Citi 44 Million
Yard Challenge to help celebrate the global impact of the
Presidents Cup,” said Presidents Cup Executive Director Matt
Kamienski. “This initiative will provide the opportunity for
thousands of fans throughout New York and New Jersey, and even more
fans globally through social media, to experience the Presidents
Cup in a fun and interactive way.”
As part of the Citi activation, a mobile golf simulator will
stop at iconic locations around New York and New Jersey.
Participants will be able to hit golf balls into the simulated
backdrops of New York City and New Jersey, including the 14th hole
at this year’s Presidents Cup, and add to the total number of
yards.
Tour stops confirmed to date include:
- Citi Summer Streets, Astor Place on
Saturday, August 19
- A private event at Liberty National
Golf Club on Monday, August 21
- The Oculus World Trade Center on
Sunday, September 3
- Citi Field on Friday, September 8
- Union Square on Tuesday, September
12
- TopGolf, Edison, NJ on Saturday,
September 16
- Pier A, Battery Park on Thursday,
September 21
At each location, participants will receive a commemorative
Presidents Cup token, as well as enjoy a Presidents Cup-branded
photo backdrop, putting green and Puttskee. In addition, official
Citi caddies will hand out Presidents Cup and Citi branded
giveaways to celebrate the tournament coming to New York City and
New Jersey.
The professionals participating in the Presidents Cup will also
contribute to the total yards throughout the Citi 44 Million Yard
Challenge. Players’ tee shots from the end of the 2015 Presidents
Cup through the end of the 2017 Presidents Cup will be included in
the total yardage.
In addition to the mobile tour stops, the Citi 44 Million Yard
Challenge will be available within the Presidents Cup Fan
Experience in The Oculus World Trade Center in New York City, a
destination open to the public at no charge from September 26 -
October 1. The Fan Experience will also include a 4-D dome
featuring a short film voiced by Comedy Central’s James Davis,
putting greens, a Global Tasting Adventure, retail merchandise and
live programming from the Golf Channel and NBC.
On site at the Presidents Cup, the Citi 44 Million Yard
Challenge will be stationed at the Citi Interactive Zone that will
be open to all tournament attendees throughout the tournament week.
The Citi Interactive Zone will also feature a range of activities
for all ages including a virtual simulator of the first tee at
Presidents Cup, pressure putt, bunker challenge, a chipping area
and mini golf. Additionally, Citi cardholders onsite at the
Presidents Cup can participate in the Citi 44 Million Yard
Challenge by visiting the golf simulator located in the cardmember
lounge.
As part of the launch and promotion of the 44 Million Yard
Challenge, digital content featuring five-time PGA TOUR winner
Justin Thomas and fans taking part in the challenge can be viewed
on Citi’s YouTube page:
https://www.youtube.com/watch?v=RrgInuBpMX0
For updates on the Presidents Cup, or to purchase tickets, check
www.presidentscup.com, join us on Facebook at
www.facebook.com/thepresidentscup, Twitter and Instagram at
@presidentscup and sign up for the Presidents Cup e-newsletter on
the tournament’s web site.
About the Presidents Cup
The Presidents Cup, a team match play competition featuring 24
of the world’s top golfers – 12 from the United States and 12 from
around the world, excluding Europe – is held every two years, and
since 1996 has alternated between United States and international
venues. The Presidents Cup was developed to give the world’s best
non-European players an opportunity to compete in international
team match-play competition. The U.S. Team has won nine of the 11
previous Presidents Cups, and the only outright win by the
International Team came at the 1998 event in Melbourne. A historic
17-17 tie came in 2003 when the event was held in South Africa.
The Presidents Cup is a unique golf event in that there is no
purse or prize money; instead, each player, captain and captain’s
assistant allocates an equal portion of the funds generated to
charities of his choice. Since the inception of the Presidents Cup
in 1994, more than $38.4 million has been raised for charity from
event proceeds. Over the past 21 years, the Presidents Cup has
impacted more than 450 charities in 15 countries worldwide and 35
states in the U.S.
About No Kid Hungry
No child should go hungry in America, but 1 in 6 kids will face
hunger this year. Using proven, practical solutions, No Kid Hungry
is ending childhood hunger today by ensuring that kids start the
day with a nutritious breakfast, eat healthy summer meals, and
families learn the skills they need to shop and cook on a budget.
When we all work together, we can make sure kids get the healthy
food they need. No Kid Hungry is a campaign of national anti-hunger
organization Share Our Strength. Join us at NoKidHungry.org.
Alfa Romeo, Citi and Rolex are the exclusive Global Partners of
the Presidents Cup.
About Citi
Citi, the leading global bank, has approximately 200 million
customer accounts and does business in more than 160 countries and
jurisdictions. Citi provides consumers, corporations, governments
and institutions with a broad range of financial products and
services, including consumer banking and credit, corporate and
investment banking, securities brokerage, transaction services, and
wealth management.
Additional information may be found at www.citigroup.com |
Twitter: https://twitter.com/Citi | YouTube: www.youtube.com/citi |
Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi |
LinkedIn: www.linkedin.com/company/citi
About Rolex
Leading brand of the Swiss watch industry, Rolex, headquartered
in Geneva, enjoys an unrivalled reputation for quality and
expertise the world over. Its Oyster and Cellini watches, all
certified as Superlative Chronometers for their precision,
performance and reliability, are symbols of excellence, elegance
and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered
the development of the wristwatch and is at the origin of numerous
major watchmaking innovations, such as the Oyster, the first
waterproof wristwatch, launched in 1926, and the Perpetual rotor
self-winding mechanism invented in 1931. Rolex has registered over
400 patents in the course of its history. A truly integrated and
independent manufacturing company, Rolex designs, develops and
produces in-house all the essential components of its watches, from
the casting of the gold alloys to the machining, crafting, assembly
and finishing of the movement, case, dial and bracelet. Rolex is
also actively involved in supporting the arts, sports, exploration,
the spirit of enterprise, and the environment through a broad
palette of sponsoring activities, as well as philanthropic
programmes.
About Alfa Romeo
Since its foundation in Milan, Italy, in 1910, Alfa Romeo
continues to design and craft some of the most stunning and premium
vehicles in automotive history, all while building on a racing
heritage that includes some of the most talented and storied
drivers and victories.
Crafted by Alfa Romeo artisans at the Cassino plant in Italy,
the all-new Stelvio lineup is a testament to Alfa Romeo’s
perfect balance of engineering and emotion, creating a premium
mid-size SUV for driving enthusiasts that stands out in one of the
largest and fastest growing segments in the U.S. Born from the
world’s greatest driving road – Stelvio Pass – the all-new Alfa
Romeo Stelvio sets a new benchmark in performance, style and
technology in an SUV that only Italy could create. The innovative
Q4 all-wheel-drive (AWD) system – standard on all Stelvio models,
including the Quadrifoglio, provides additional driving confidence
and superior control. Infused with Italian passion, craftsmanship
and innovation, the all-new Alfa Romeo Stelvio will conquer the
winding road for which it is named.
As the first of a new generation of vehicles on an all-new
platform, the Alfa Romeo Giulia and Giulia Ti models embody Alfa
Romeo’s La meccanica delle emozioni (the mechanics of
emotion) spirit, delivering race-inspired performance with a
class-leading 280 horsepower, advanced technologies that include
the available Q4 all-wheel-drive system, seductive Italian style
and an exhilarating driving experience to the premium mid-size
sedan segment. As the “halo” model in the lineup, Giulia
Quadrifoglio highlights Alfa Romeo’s motorsport knowhow with a
best-in-class, 505-horsepower, 2.9-liter twin-turbo V-6 engine that
earns the title of the most powerful Alfa Romeo production engine
ever and the quickest with a class-leading 0-60 mph time of 3.8
seconds, plus it enabled a record-setting Nürburgring lap time
of 7:32 – the fastest ever by a four-door production sedan.
The handcrafted Alfa Romeo 4C Coupe and 4C Spider, with its
race-inspired, mid-engine design and state-of-the-art, Formula
1-inspired carbon fiber monocoque chassis, enables an incredible
power-to-weight ratio and with advanced technologies, including the
all-aluminum 1750 turbocharged and intercooled engine with
direct-injection and dual variable-valve timing, which enables
supercar-level performance, including 0-60 mph in 4.1 seconds.
Follow Alfa Romeo brand news and video
on:Website: www.alfaromeousa.comNewsroom: FCA US
Media WebsiteFacebook: Alfa Romeo
USAInstagram: @alfaromeousaTwitter: @alfaromeousa
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version on businesswire.com: http://www.businesswire.com/news/home/20170817005657/en/
PGA TOUR:Joel Schuchmann,
904-280-4707joelschuchmann@pgatourhq.comorCiti:Patricia
Tuma, 212-793-7682patricia.tuma@citi.com
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