MIAMI, Jan. 24, 2018 /PRNewswire/ -- In an effort
to continue expanding awareness of and demand for cruise vacations,
Carnival Corporation & plc (NYSE/LSE: CCL; NYSE:
CUK), the world's largest leisure travel company, today
announced that one of its popular Ocean Originals TV programs, "The
Voyager with Josh Garcia," will air
on Telemundo, the second largest provider of Spanish-language
content worldwide. With this move, the company's ambitious content
production initiative now includes the distribution of its Ocean
Originals TV programming on the country's two largest Spanish
networks and two of the country's largest English broadcast
networks, as well as its own digital streaming network,
OceanView.
Episodes from the first season of the popular travel series are
now featured in 'Mi Telemundo,' Telemundo's new three-hour
Saturday programming block that debuted in early January.
"El Viajero Con Josh Garcia" has been dubbed into
Spanish and takes viewers on an exciting and immersive
journey around the globe with world traveler and host, Josh Garcia.
"One of our major goals at Carnival Corporation is to find
innovative ways to introduce new audiences to the extraordinary
experiences and adventures enabled by cruise vacations, and a key
component of our plan is to reach the fast-growing segment of the
Hispanic population in the U.S. that shares our love of travel,
adventure, family and the power of vacations to bring people
together," said John Padgett, chief
experience and innovation officer for Carnival Corporation. "With
the expansion of our original programming to Telemundo, one of the
most watched and trusted Hispanic networks, we are aiming to show
even more viewers that not only does cruising provide travelers
with the opportunity to visit multiple destinations in a single
trip, but it is also offers something for all ages, making it a
great vacation option at an exceptional value for kids, families
and multigenerational groups."
The expansion into the Hispanic market builds on Carnival
Corporation's recent partnership with Univision Communications Inc.
(UCI), the leading media company serving Hispanic America, to
develop the first O·C·E·A·N primetime series – "La Gran Sorpresa"
(The Great Surprise). The program attracted over 1.3 million
viewers for its premiere, making its debut the number one show in
Sunday Hispanic primetime TV. The show airs on Sundays at
8 p.m. ET/PT / 7 p.m. CT on the Univision Network.
"La Gran Sorpresa" uses the power of travel to reunite families
as they overcome hardships created by illness, separation and other
challenges. The one-hour program airs Sundays at 8 p.m. ET/PT and is hosted by award-winning
television personality Poncho de Anda. For the series' first six
episodes, de Anda will be joined by several well-known
personalities, including Univision Deportes' Karina Banda; "Despierta America's" Franscisca Lachapel and Maity Interiano; and Ligia Uriarte of Univision's primetime dramedy,
"Mi Marido Tiene Familia."
In its first season, the series surprises a number of families
as they sail aboard ships from Carnival Cruise Line, Princess
Cruises and Holland America Line – three of Carnival Corporation's
nine global cruise brands – to exotic destinations including
Cozumel (Mexico), Mahogany Bay (Honduras) and Half Moon Cay (Bahamas).
By producing and distributing content that speaks directly to
the Hispanic community, Carnival Corporation is establishing an
unprecedented position within a market of more than 54 million
Americans that wield purchasing power that exceeds $1.3 trillion. Additionally, the company is
looking to further increase demand for cruise vacations by tapping
into the more than 82 percent of Hispanic adults who speak Spanish
and are extremely loyal to marketers who show respect to their
heritage and culture and advertise in Spanish.
Carnival Corporation's Ocean Originals TV
Programming
With the addition of "The Voyager with
Josh Garcia" in Spanish on
Telemundo, Carnival Corporation has created eight Ocean Original
series, five of which have appeared on network or cable TV in the
U.S., and two of which engage the growing Hispanic community in the
U.S. These Ocean Original programs are part of the company's focus
on expanding awareness of and increasing demand for cruising
vacations.
Three of Carnival Corporation's travel series appear weekends on
ABC and NBC stations, and rank as number one or number two in their
time slot. With cruise vacations growing 20 percent faster than
land-based vacations and with more people than ever taking cruise
vacations in 2017, the strong ratings are further evidence that
Americans' interest in cruise vacations is growing.
Ocean Original series produced by Carnival
Corporation and now in their second season
include "Ocean Treks with Jeff
Corwin" and "Vacation Creation with Tommy Davidson and Andrea Feczko" on ABC; and "The Voyager with
Josh Garcia" on NBC.
In September 2017, the company
announced it had created OceanView – the world's first over the top
(OTT) digital streaming channel from a travel provider for
completely free on major digital streaming platforms Amazon Fire
TV, Apple TV and Roku. The streaming channel features a slate of
more than 100 Ocean Original episodes that includes the company's
four original series that have been broadcast on network and cable
TV in the past year, as well as two new direct-to-digital streaming
original series, "GO" and "Local Eyes." OceanView content is also
available on more than 80 of the company's 103 cruise ships.
About Carnival Corporation & plc
Carnival
Corporation & plc is the world's largest leisure travel company
and among the most profitable and financially strong in the cruise
and vacation industries, with a portfolio of 10 dynamic brands that
include nine of the world's leading cruise lines. With operations
in North America, Europe,
Australia and Asia, its
portfolio features Carnival Cruise Line, Holland America Line,
Princess Cruises, Seabourn, AIDA Cruises, Costa Cruises, Cunard,
P&O Cruises (Australia) and
P&O Cruises (UK), as well as Fathom, the corporation's
immersion and enrichment experience brand.
Together, these brands operate 103 ships with 231,000 lower
berths visiting over 700 ports around the world, with 18 new ships
scheduled to be delivered between 2018 and 2022. Carnival
Corporation & plc also operates Holland America Princess Alaska
Tours, the leading tour company in Alaska and the
Canadian Yukon. Traded on both the New York and London
Stock Exchanges, Carnival Corporation & plc is the only dual
listed company in the world to be included in both the S&P 500
and the FTSE 100 indices.
In 2017, Fast Company recognized Carnival
Corporation as being among the "Top 10 Most Innovative
Companies" in both the design and travel categories. Fast Company
specifically recognized Carnival Corporation for its work
in developing Ocean Medallion™, a high-tech wearable device that
enables the world's first interactive guest experience
platform capable of transforming vacation travel into a highly
personalized and elevated level of customized service.
Additional information can be found on www.carnival.com,
www.fathom.org, www.hollandamerica.com, www.princess.com,
www.seabourn.com, www.aida.de, www.costacruise.com, www.cunard.com,
www.pocruises.com.au and www.pocruises.com.
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SOURCE Carnival Corporation & plc