CHICAGO, March 29 /PRNewswire/ -- Car shoppers can now get
a good buy with a little help from their friends and Cars.com. The
automotive shopping site today announced a new share tool that
allows shoppers to share vehicles they're considering via Facebook
and Twitter. Sellers can also share vehicle listings from Cars.com
with their networks.
"Before making a purchase, car buyers often turn to the people
they trust most to help them with this important decision. We
wanted to make it easy for shoppers to share cars of interest with
their friends and family," said Bill
Swislow, Cars.com senior vice president of product. "With
feedback from their networks, shoppers can feel even more confident
the vehicle they found on Cars.com is the right match."
As social media becomes more popular with consumers, Swislow
described the integration of Cars.com with Facebook and Twitter as
a natural next step in online marketing. In fact, a fall 2009 study
by Ad-ology Research found that 42 percent of recent vehicle
purchasers said social networks influenced their decision-making
process. They particularly wanted to learn what other car buyers
had to say, both positive and negative.
"Shoppers on our site are making greater use of the sharing
tools we offer, either to get a second opinion or to help friends
and family with their purchase," Swislow said. "At the end of
February, for example, we saw a 25 percent year-over-year increase
in email usage and the number of listings sent to a mobile
phone."
About Cars.com
Cars.com is the leading destination for online car shoppers,
offering credible, easy-to-understand information from consumers
and experts to help buyers formulate opinions on what to buy, where
to buy and how much to pay for a car. With comprehensive pricing
information, side-by-side comparison tools, photo galleries,
videos, unbiased editorial content and a large selection of new-
and used-car inventory, Cars.com puts millions of car buyers in
control of their shopping process with the information they need to
make confident buying decisions.
Launched in June 1998, Cars.com is
a division of Classified Ventures, LLC, which is owned by leading
media companies, including Belo (NYSE: BLC), Gannett Co., Inc.
(NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and
The Washington Post Company (NYSE: WPO).
SOURCE Cars.com