Cars.com Launches Free Car Shopping App for iPhone
February 05 2010 - 11:54AM
PR Newswire (US)
CHICAGO, Feb. 5 /PRNewswire/ -- Cars.com announced today the
availability of a free iPhone Cars.com car shopping application
that helps mobile shoppers search dealer inventories and
private-party listings to locate the vehicle they want. The app,
which also works on the iPod Touch and upcoming iPad, can be
downloaded from the App Store on iTunes. "Nearly a third of all
mobile visits to Cars.com are being made from the iPhone," said
Bill Swislow, Cars.com senior vice president of product. "We are
excited to enhance the mobile experience for Apple users and reach
a new audience of car shoppers by offering the first automotive
shopping app for the iPhone that allows shoppers to find both new
and used cars from a large selection of inventory." The Cars.com
app gives car shoppers access to the most popular functionality on
the Cars.com website. Shoppers can: -- Search millions of new, used
and certified vehicles based on make/model, distance and maximum
price preferences. -- Save specific dealerships and listings, along
with notes and additional photos, to a favorites list for future
access. -- Locate nearby dealerships to contact them by email or
phone, visit the store, view their complete inventory or access
their traditional internet site. -- Sort listings search results
based on distance, mileage, price and model year. -- Access
affordability and payment calculators, Cars.com Smart Target
Pricing for new cars and Kelley Blue Book Values. Car shoppers who
do not own an Apple device can conveniently access the Cars.com
mobile site from any mobile browser. "Mobile is an increasingly
important channel for our business, now accounting for as much as 5
percent of our overall site traffic," said Swislow. "We are always
looking for ways to optimize that experience for shoppers who want
on-the-go access to the information they need to make a confident
car-buying decision. It is also critical for our advertisers, who
are looking for new ways to reach ready-to-buy shoppers." Given its
increased importance and appeal to consumers, Cars.com will feature
its mobile shopping channel in its 2010 advertising campaign,
kicking off this Sunday on the Super Bowl. An all-new 60-second
spot will feature the life story of character Timothy Richman, who
is showcased using Cars.com mobile to build his knowledge on a
vehicle he plans to purchase. About Cars.com Cars.com is the
leading destination for online car shoppers, offering credible,
easy-to-understand information from consumers and experts to help
buyers formulate opinions on what to buy, where to buy and how much
to pay for a car. With comprehensive pricing information,
side-by-side comparison tools, photo galleries, videos, unbiased
editorial content and a large selection of new- and used-car
inventory, Cars.com puts millions of car buyers in control of their
shopping process with the information they need to make confident
buying decisions. Launched in June 1998, Cars.com is a division of
Classified Ventures, LLC, which is owned by leading media
companies, including Belo (NYSE:BLC), Gannett Co., Inc. (NYSE:GCI),
The McClatchy Company (NYSE:MNI), Tribune Company and The
Washington Post Company (NYSE:WPO). DATASOURCE: Cars.com CONTACT:
Brian R. Hannan, Trade Communications Manager of Cars.com, Office,
+1-312-601-5519, Mobile, +1-312-218-0788, Web Site:
http://www.cars.com/
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