Telecinco Shareholders Approve Capital Hike For Cuatro Merger
April 14 2010 - 8:11AM
Dow Jones News
The shareholders of Spanish television broadcaster Gestevision
Telecinco SA (TL5.MC) approved a capital hike plan Wednesday that
the company needs to take over rival TV channel Cuatro.
"With this deal Telecinco seeks to become one of the main media
groups in Spain not only because of Cuatro, but because it takes a
stake in the main pay TV operator, Digital+," Telecinco's Chairman
Alejandro Echevarria said during the company's shareholders
meeting.
In December, Telecinco agreed to buy Promotora de Informaciones
SA (PRS.MC), or Prisa's, free-to-air TV station Cuatro and a 22%
stake in Prisa's pay-TV station Digital+ for around EUR1.05 billion
in cash and shares. As part of the deal, Prisa will end up owning
18% of Telecinco's shares.
Telecinco has said it expects to finish the merger this summer
after the companies get the required regulatory approvals.
Last month, Spain switched from analog to digital television
expanding the number of national television stations from six to
more than 30, a move that has put pressure on broadcasters to
consolidate operations to hold onto audience shares.
Spain's top television stations by audience share in March were
state-owned channel TVE-1 followed by Telecinco, Antena 3 de
Television SA (A3TV.MC), La Sexta and Cuatro.
Audience share levels are key figures for television stations
because they determine how much broadcasters can charge advertisers
for commercials.
-By Jason Sinclair, Dow Jones Newswires, +34 91 395 81 27,
jason.sinclair@dowjones.com
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