WESTMINSTER, Colo.,
July 14, 2011 /PRNewswire/ -- When
thirsty Denver and Phoenix area residents reach for a cold,
refreshing beverage, they have a new, all-natural choice – Just
Pure Water, a noncarbonated, all-natural water from the same
Denver-based company that has
delighted health-conscious consumers with XINGtea.
(Photo:
http://photos.prnewswire.com/prnh/20110714/LA35664)
New Age Beverage distribution company has launched Just Pure
Water, an unsweetened, zero-calorie purified water infused with the
natural essences of three popular flavors: lemon-lime, orange or
berry. Just Pure Water contains no preservatives.
The uniqueness of Just Pure Water is not only its natural, crisp
taste but also its packaging of noncarbonated water in cans from
Broomfield, Colo.-based Ball
Corporation. The can is the most recycled beverage container in
North America, and Ball's cans
contain an average of 68 percent post-consumer content and are 100
percent recyclable. The uniqueness of Ball's 24-ounce cans enhances
Just Pure Water's shelf impact and offers consumers a
quick-chilling, lightweight package.
"Packaging our Just Pure Water in aluminum cans was the natural
solution for our company," said Scott
LeBon, president and CEO of New Age Beverage. "Selecting the
purest of natural ingredients for Just Pure Water and then offering
it in recyclable aluminum cans combine the best that Mother Nature
can offer in a package that is environmentally friendly and
convenient. We are proud to have Sprouts as our first natural
market chain to be selling Just Pure Water in Colorado and Arizona."
Retailers interested in offering Just Pure Water to customers
should e-mail Tom LeBon at New Age
Beverage at tlebon@newagebev.us. Consumers can check out Just Pure
Water on Facebook.
Each Just Pure Water flavor features a sustainability fact about
cans:
Berry flavor
Why water in a can?
Total average recycled content in aluminum cans made in the U.S.
is 68 percent – the highest of any beverage container.
Lemon Lime flavor
Why water in a can?
The energy saved by recycling just one aluminum can will power a
TV for 3 hours.
Orange flavor
Why water in a can?
It takes as few as 60 days to turn empty cans in the recycling
bin into new cans on retailers' shelves.
Why choose cans for premium beverages like Just Pure
Water?
- Cans deliver brand messages. By using their entire surface for
eye-catching color designs, cans require no label and can provide
features such as reclosability and thermographic inks that tell
consumers when the product inside is at the perfect temperature to
drink.
- Cans are a sustainability success story. Cans are the most
recycled beverage container in North
America, and making cans from recycled aluminum saves 95
percent of the energy required to make aluminum from virgin
materials.
- Cans are good for beverages. Ball's cans are impenetrable to
light and oxygen, and cans chill faster than other packages.
- Cans have superior portability. Cans are better-accepted in
most environments because they don't shatter, and their durability
ensures they can travel to even remote locations.
- Many craft beer brands have been successfully expanding into
cans, proving that consumers accept cans as a premium package and
view cans as a better package for the environment vs. glass.
About New Age Beverage
Brothers Scott and Tom LeBon own
New Age Beverage, and are focused on the development, marketing and
distribution of premium and alternative beverages using all natural
ingredients. The company is known for making its own diverse line
of products like Aspen Pure Water, XINGtea (an all natural line of
teas now selling in 47 states and offered in a 23.5-oz can) and now
Just Pure Water. For more information about XINGtea or Aspen Pure,
visit www.xingicedtea.com or www.aspenpure.com
About Ball Corporation
Ball Corporation (NYSE: BLL), the largest beverage can
manufacturing company in the world, supplies high-quality metal
packaging for beverage, food and household products to customers in
more than a dozen countries. Ball Corporation and its subsidiaries
employ more than 14,500 people worldwide and reported 2010 sales of
more than $7.6 billion. For the
latest Ball news and for other company information, please visit
http://www.ball.com or visit www.BallcansRule.com for more reasons
why cans are the perfect package for beverages.
Forward-Looking Statements
This release contains "forward-looking" statements concerning
future events and financial performance. Words such as "expects,"
"anticipates," "estimates" and similar expressions are intended to
identify forward-looking statements. Such statements are subject to
risks and uncertainties which could cause actual results to differ
materially from those expressed or implied. The company undertakes
no obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise. Key risks and uncertainties are summarized in filings
with the Securities and Exchange Commission, including Exhibit 99.2
in our Form 10-K, which are available on our website and at
www.sec.gov. Factors that might affect our packaging segments
include fluctuation in product demand and preferences; availability
and cost of raw materials; competitive packaging availability,
pricing and substitution; changes in climate and weather; crop
yields; competitive activity; failure to achieve anticipated
productivity improvements or production cost reductions; mandatory
deposit or other restrictive packaging laws; changes in major
customer or supplier contracts or loss of a major customer or
supplier; political instability and sanctions; and changes in
foreign exchange rates or tax rates. Factors that might affect our
aerospace segment include: funding, authorization, availability and
returns of government and commercial contracts; and delays,
extensions and technical uncertainties affecting segment contracts.
Factors that might affect the company as a whole include those
listed plus: accounting changes; changes in senior management; the
recent global recession and its effects on liquidity, credit risk,
asset values and the economy; successful or unsuccessful
acquisitions; regulatory action or laws including tax,
environmental, health and workplace safety, including U.S. FDA and
other actions affecting products filled in our containers, or
chemicals or substances used in raw materials or in the
manufacturing process; governmental investigations; technological
developments and innovations; goodwill impairment; antitrust,
patent and other litigation; strikes; labor cost changes; rates of
return projected and earned on assets of the company's defined
benefit retirement plans; pension changes; reduced cash flow;
interest rates affecting our debt; and changes to unaudited results
due to statutory audits or other effects.
SOURCE Ball Corporation