Monster Import Debuts in Resealable Cans From Ball
June 04 2009 - 9:00AM
PR Newswire (US)
BROOMFIELD, Colo., June 4 /PRNewswire-FirstCall/ -- Monster Energy,
Corona, Calif., has launched 550 ml Monster Import in resealable
cans from Ball Corporation (NYSE:BLL). The cans feature the Ball
Resealable End (BRE) and are supplied by Ball Packaging Europe,
filled in The Netherlands and imported to the U.S. for sale. The
BRE is a revolutionary aluminum can end with an integrated flat
opening mechanism made of plastic. The can is opened by simply
turning the mechanism and is easily sealed again by turning it
back. Unlike previous solutions for resealing beverage cans, the
BRE allows the can to retain its flat end and therefore its
stackability, efficient space utilization and other logistical
benefits for transport, storage and retail. Cans featuring the BRE
were first introduced in Europe in 2008 and caught Monster's eye
last summer at the Spanish Moto GP. "When we saw this can we knew
it would be perfect for Monster as we continue to expand the energy
drink category reach with true innovation," said Geoff Bremmer,
brand manager, Monster Energy. "Monster Import super premium
formula was developed in Europe and packaged in this unique 'One
Hand, No Hassle' resealable can, which will create a new buzz in
the energy category." The BRE adds resealability to the long list
of beverage can benefits, such as superior shelf life,
tamper-resistance, the ability to chill quickly, excellent
billboard space and recyclability. The end meets the most stringent
convenience and safety requirements: it is drip-tight, very easy to
open and completely pressure stable (up to 6.4 bars). The
tamper-proof seal is retained and the new can end provides an
absolute barrier against light and gas. The resealable beverage can
is the result of close cooperation between Ball Packaging Europe,
Coca-Cola and the Dutch company Bound2B B.V. Antonio Perra,
managing director and partner in Bound2B B.V., invented the
resealable can end and developed it to market maturity together
with Ball Packaging Europe. Ball Corporation is a supplier of
high-quality metal and plastic packaging for beverage, food and
household products customers, and of aerospace and other
technologies and services, primarily for the U.S. government. Ball
Corporation and its subsidiaries employ more than 14,000 people
worldwide and reported 2008 sales of approximately $7.6 billion.
For the latest Ball news and for other company information, please
visit http://www.ball.com/. Image Available:
http://bcdev-ext.ball.com/page.jsp?page=44 Forward-Looking
Statements This release contains "forward-looking" statements
concerning future events and financial performance. Words such as
"expects," "anticipates," "estimates" and similar expressions are
intended to identify forward-looking statements. Such statements
are subject to risks and uncertainties which could cause actual
results to differ materially from those expressed or implied. The
company undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise. Key risks and uncertainties are
summarized in filings with the Securities and Exchange Commission,
including Exhibit 99.2 in our Form 10-K, which are available at our
Web site and at http://www.sec.gov/. Factors that might affect our
packaging segments include fluctuation in product demand and
preferences; availability and cost of raw materials; competitive
packaging availability, pricing and substitution; changes in
climate and weather; crop yields; competitive activity; failure to
achieve anticipated productivity improvements or production cost
reductions, including our beverage can end project; mandatory
deposit or other restrictive packaging laws; changes in major
customer or supplier contracts or loss of a major customer or
supplier; and changes in foreign exchange rates, tax rates and
activities of foreign subsidiaries. Factors that might affect our
aerospace segment include: funding, authorization, availability and
returns of government and commercial contracts; and delays,
extensions and technical uncertainties affecting segment contracts.
Factors that might affect the company as a whole include those
listed plus: accounting changes; changes in senior management; the
current global credit squeeze and its effects on liquidity, credit
risk, asset values and the economy; successful or unsuccessful
acquisitions, joint ventures or divestitures; integration of
recently acquired businesses; regulatory action or laws including
tax, environmental, health and workplace safety, including in
respect of chemicals or substances used in raw materials or in the
manufacturing process; governmental investigations; technological
developments and innovations; goodwill impairment; antitrust,
patent and other litigation; strikes; labor cost changes; rates of
return projected and earned on assets of the company's defined
benefit retirement plans; pension changes; reduced cash flow;
interest rates affecting our debt; and changes to unaudited results
due to statutory audits or other effects. DATASOURCE: Ball
Corporation CONTACT: Investors, Ann T. Scott, +1-303-460-3537, , or
Media, Jennifer Hoover, +1-303-460-5541, , both of Ball Corporation
Web Site: http://www.ball.com/
Copyright
Ball (NYSE:BLL)
Historical Stock Chart
From May 2024 to Jun 2024
Ball (NYSE:BLL)
Historical Stock Chart
From Jun 2023 to Jun 2024