Dundee Honey Brown Uses Ball's Eyeris(R) Enhanced Printing Technology for New Cans
September 16 2008 - 11:00AM
PR Newswire (US)
BROOMFIELD, Colo., Sept. 16 /PRNewswire-FirstCall/ -- High Falls
Brewing Company, Rochester, New York, has introduced new graphics
for its Dundee Honey Brown cans using Eyeris enhanced beverage can
printing technology from Ball Corporation (NYSE:BLL). The can
graphics feature a 150-line screen, which is likely the highest
graphic resolution ever achieved in full scale beverage can
production. Earlier this summer, High Falls Brewing Company's
signature craft beer line J.W. Dundee's became simply Dundee. The
brewer redesigned its packaging to better represent the meticulous
crafting that goes into every beer and chose Ball's Eyeris
technology to produce the can graphics. "Our new packaging
initiative was to correctly position the Dundee portfolio within
the craft beer category," said Patrick Magallanes, vice president,
marketing, High Falls Brewing Company. "When we were looking at
options for production on our cans, it was quite clear that Ball's
Eyeris technology would give our Dundee Honey Brown package the
most authenticity as a craft beer in a craft can." Eyeris brings
improved definition and fine detail to beverage can graphics to
create premium, on-shelf differentiation. It is particularly
effective for reproducing high resolution/photographic quality
images such as fruit, vegetables, water, ice and people. The
process uses up to six colors, is available for any of the 18
beverage can sizes Ball manufactures in North America and is
compatible with all filling processes including retort. High Falls
Brewing Company is a diverse and competitive brewery that brews,
markets, and sells a wide variety of beers and malt-based beverages
like lemonades, coolers, and energy drinks. High Falls boasts a 3.3
million barrel capacity facility; it produces a full line of ales
and lagers and contracts with a number of national beer and
non-beer partners. The company traces its roots back to 1878, when
the Genesee Brewery was founded on the east bank of the Genesee
River. In 2000, the brewery became the High Falls Brewing Company,
reflecting its scenic Upper Falls location. For more information on
the company, visit http://www.highfalls.com/. Ball Corporation is a
supplier of high-quality metal and plastic packaging products for
beverage, food and household customers, and of aerospace and other
technologies and services, primarily for the U.S. government. Ball
Corporation and its subsidiaries employ more than 15,500 people
worldwide and reported 2007 sales of approximately $7.4 billion.
Forward-Looking Statements This release contains "forward-looking"
statements concerning future events and financial performance.
Words such as "expects," "anticipates," "estimates" and similar
expressions are intended to identify forward-looking statements.
Such statements are subject to risks and uncertainties which could
cause actual results to differ materially from those expressed or
implied. The company undertakes no obligation to publicly update or
revise any forward-looking statements, whether as a result of new
information, future events or otherwise. Key risks and
uncertainties are summarized in filings with the Securities and
Exchange Commission, including Exhibit 99.2 in our Form 10-K, which
are available at our Web site and at http://www.sec.gov/. Factors
that might affect our packaging segments include fluctuation in
product demand and preferences; availability and cost of raw
materials, including recent significant increases in resin, steel,
aluminum and energy costs, and the ability to pass such increases
on to customers; competitive packaging availability, pricing and
substitution; changes in climate and weather; crop yields;
competitive activity; failure to achieve anticipated productivity
improvements or production cost reductions, including our beverage
can end project; mandatory deposit or other restrictive packaging
laws; changes in major customer or supplier contracts or loss of a
major customer or supplier; and changes in foreign exchange rates,
tax rates and activities of foreign subsidiaries. Factors that
might affect our aerospace segment include: funding, authorization,
availability and returns of government and commercial contracts;
and delays, extensions and technical uncertainties affecting
segment contracts. Factors that might affect the company as a whole
include those listed plus: accounting changes; changes in senior
management; the current global credit squeeze; successful or
unsuccessful acquisitions, joint ventures or divestitures;
integration of recently acquired businesses; regulatory action or
laws including tax, environmental, health and workplace safety,
including in respect of chemicals or substances used in raw
materials or in the manufacturing process; governmental
investigations; technological developments and innovations;
goodwill impairment; antitrust, patent and other litigation;
strikes; labor cost changes; rates of return projected and earned
on assets of the company's defined benefit retirement plans;
pension changes; reduced cash flow; interest rates affecting our
debt; and changes to unaudited results due to statutory audits or
other effects. Image available:
http://www.ballcorporate.com/page.jsp?page=44&id=36 DATASOURCE:
Ball Corporation CONTACT: Investor, Ann. T. Scott, +1-303-460-3537,
, or Media, Jennifer Hoover, +1-303-460-5541, , both of Ball
Corporation Web site: http://www.ball.com/
http://www.highfalls.com/
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