BooKoo Launches New Functional Beverages in Ball's Heat-Tek(TM) PET Bottles
November 16 2005 - 3:00PM
PR Newswire (US)
BROOMFIELD, Colo., Nov. 16 /PRNewswire-FirstCall/ -- BooKoo
Beverages, Inc. has added four new functional beverages to its
product line, all packaged in 20-oz. Heat-Tek(TM) polyethylene
terephthalate (PET) bottles from Ball Corporation (NYSE:BLL). These
nutrient-enhanced water beverages are available in four flavors
including Rebound, MMMMulti, BooKoo C, and Inner G. They will be
marketed alongside the BooKoo Energy product line. (Photo:
http://www.newscom.com/cgi-bin/prnh/20051116/LAWV001) "Our product
line has rapidly evolved beyond just being an energy drink
product," says Daniel Dower, president of BooKoo Beverages. "In
this increasingly health-conscious society, consumers have
recognized the benefits of bottled water and vitamins. By combining
the two in this convenient plastic bottle, and making it an
exciting experience, we believe we're giving consumers something
very desirable." Ball's Heat-Tek bottles are ideal for these
enhanced waters, which are filled at temperatures between 180 and
182 degrees Fahrenheit. The 20-oz. bottles have a 43-millimeter
opening and feature the company's patented Vac-u-Flex(TM) vacuum
panel technology. "Vac-U-Flex enables us to produce bottles that
can consistently run efficiently on our customers' filling lines
and reach the end consumer with the highest possible quality," says
Mike Vaughn, vice president of innovation for Ball Corporation.
This efficient design ensured that BooKoo could move from package
selection to filled product in a very short period of time. "Once
we chose the Ball bottles we were able to fill our product within
weeks," says Pamela Thornton, in charge of manufacturing and
production for BooKoo Beverages, Inc. "This kind of turnaround was
critical for us to meet our targeted launch date." Heat-Tek bottle
sizes include 8, 10, 12, 16, 20 and 64-oz., and other sizes are in
development. The 8, 10 and 12-oz. bottles feature a 38-millimeter
finish and the 16, 20 and 64-oz. sizes have been designed with a
43-millimeter opening to ensure a good pour. The 64-oz. bottle is
offered with a round design or with a grip, making it easier to
handle. All Heat-Tek bottles are available as a monolayer package
and are recyclable. Sizes 20-oz. and below are also available as
multi-layer bottles, using Ball's AMAZON HM(R) barrier technology
for extended shelf life. Ball is displaying its Heat-Tek Bottles,
along with a variety of other beverage packaging, at the National
Association of Convenience Store (NACS) Show in Las Vegas, Nev.,
this week. Ball Corporation is a supplier of metal and plastic
packaging products, primarily for the beverage and food industries.
The company also owns Ball Aerospace & Technologies Corp.,
which develops sensors, spacecraft, systems and components for
government and commercial markets. Ball Corporation employs more
than 13,500 people and reported 2004 sales of $5.4 billion.
Forward-Looking Statements The information in this news release
contains "forward-looking" statements and other statements
concerning future events and financial performance. Words such as
"expects," "anticipates," "estimates," and variations of same and
similar expressions are intended to identify forward-looking
statements. Forward-looking statements are subject to risks and
uncertainties which could cause actual results to differ materially
from those expressed or implied. The company undertakes no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise. Key risks and uncertainties are summarized in the
company's filings with the Securities and Exchange Commission,
especially in Exhibit 99.2 in the most recent Form 10-K. These
filings are available at our Web site and at http://www.sec.gov/.
Factors that might affect our packaging segments include
fluctuation in consumer and customer demand and preferences;
availability and cost of raw materials, including due to the
effects of hurricanes Katrina and Rita, as well as recent
significant increases in resin, steel, aluminum and energy costs,
and the ability to pass such increases on to customers; competitive
packaging availability, pricing and substitution; changes in
climate and weather; fruit, vegetable and fishing yields; industry
productive capacity and competitive activity; failure to achieve
anticipated productivity improvements or production cost
reductions, including those associated with our beverage can end
project; the German mandatory deposit or other restrictive
packaging laws; changes in major customer or supplier contracts or
loss of a major customer or supplier; international business risks,
including foreign exchange rates, tax rates and activities of
foreign subsidiaries; and the effect of LIFO accounting on
earnings. Factors that might affect aerospace segment include:
funding, authorization and availability of government contracts and
the nature and continuation of those contracts; and delays,
extensions and technical uncertainties affecting segment contracts.
Factors that could affect the company as a whole include those
listed plus: acquisitions, joint ventures or divestitures;
regulatory action or laws including tax, environmental and
workplace safety; governmental investigations; technological
developments and innovations; goodwill impairment; antitrust,
patent and other litigation; strikes; boycotts; labor cost changes;
rates of return projected and earned on assets of the company's
defined benefit retirement plans; reduced cash flow; interest rates
affecting our debt; and changes to unaudited results due to
statutory audits or management's evaluation of the company's
internal control over financial reporting.
http://www.newscom.com/cgi-bin/prnh/20051116/LAWV001
http://photoarchive.ap.org/ DATASOURCE: Ball Corporation CONTACT:
investors, Ann. T. Scott, +1-303-460-3537, , or Jennifer Hoover,
+1-303-460-5541, , both of Ball Corporation Web site:
http://www.ball.com/
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