Alibaba Group Kicks Off 2021 11.11 Global Shopping Festival
October 20 2021 - 3:21AM
Business Wire
Global event focuses on sustainability,
inclusiveness
Alibaba Group Holding Limited (NYSE: BABA; HKEX: 9988) today
officially kicked off its 13th annual 11.11 Global Shopping
Festival (“11.11” or “Festival”) with an emphasis on sustainability
and inclusiveness.
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the full release here:
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Alibaba Group today kicked off its 2021
11.11 Global Shopping Festival. (Photo: Business Wire)
“Over the last 12 years, 11.11 has showcased the tremendous
consumption power of Chinese consumers and pushed boundaries for
the global retail sector,” said Chris Tung, Chief Marketing Officer
of Alibaba Group. “This year’s Festival marks a new chapter for
11.11. We believe we must leverage the power of 11.11 to encourage
sustainable development and promote inclusiveness to consumers,
merchants and partners across our ecosystem.”
This year marks the largest Festival to date, with a record
290,000 brands participating. Tmall is offering more than 14
million deals to over 900 million consumers in China. The Festival
will once again have two sales windows – the first will be from
November 1 to 3, and the second will be on November 11, on the day
of the main event.
Livestreaming will be a key consumer engagement mechanism for
brands and merchants to build awareness and drive sales. Starting
on October 20 throughout the Festival, Taobao Live will feature 700
leading KOLs, celebrities and brand representatives in livestream
sessions. In addition, Taobao will roll out a new feature for users
to share their “shopping cart” items with friends and family,
creating a more social shopping experience.
“Green” Lifestyle, Eco-Friendly Consumption Top Priority This
11.11
Tmall is taking action to promote “green” lifestyles this 11.11
by featuring a dedicated vertical to showcase energy-efficient and
low-impact products, as well as issuing RMB100 million worth of
“green” vouchers to incentivize shopping decisions that contribute
to an environmentally-friendly lifestyle.
Alibaba’s logistics arm Cainiao Network will introduce package
recycling across 10,000 Cainiao Post Stations in 20 cities to
reduce the Festival’s carbon footprint beginning on November 1, the
first day of the first 11.11 sales period.
With increased use of green technology, Alibaba expects to
further reduce the carbon emission per order during this year’s
11.11.
Doing Good While Shopping
Supporting vulnerable populations is also a key theme this year.
Ahead of this year’s 11.11, the Taobao app introduced an option for
“senior mode,” a new feature designed to make the user interface
more accessible for senior citizens. It offers voice-assisted
technology, simplified navigation, larger font size and icons. The
app homepage also offers games for elderly users to unlock special
discounts for groceries, making the experience more engaging for
the silver generation.
Consumers are encouraged to share their "Goods for Good”
purchases with their friends and family, and Alibaba will make a
RMB1 donation for every successful social media share.
Launched in 2006, Alibaba’s “Goods for Good” program enables
merchants to donate a portion of their sales to charitable
organizations of their choice, while consumers can support their
favorite charitable causes through their purchases. The donations
from this year’s Festival will provide support to three major
beneficiary groups: elderly citizens living in solitude,
“left-behind children” in remote areas and low-income workers.
About the 11.11 Global Shopping Festival The 11.11 Global
Shopping Festival began in 2009 with participation from just 27
merchants as an event for merchants and consumers to raise
awareness about the value of online shopping. More than 290,000
brands are participating in this year’s event. For the latest news
and updates on the 2021 11.11 Global Shopping Festival, please
visit: www.alizila.com
About Alibaba Group Alibaba Group’s mission is to make it
easy to do business anywhere. The company aims to build the future
infrastructure of commerce. It envisions that its customers will
meet, work and live at Alibaba and that it will be a good company
that lasts for 102 years.
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version on businesswire.com: https://www.businesswire.com/news/home/20211020005394/en/
Media Contacts
Celia Chen Alibaba Group +86 136 9192 9481 celia.c@alibaba-inc.com Liyan Chen Alibaba Group +1 515 864 1116 liyan.chen@alibaba-inc.com
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