Aflac Announces New Integrated Marketing Campaign
April 22 2009 - 11:28AM
PR Newswire (US)
New Tagline Shows America: "We've Got You Under Our Wing" COLUMBUS,
Ga., April 22 /PRNewswire/ -- Aflac today announced it is launching
a new integrated marketing campaign. The marketing effort positions
Aflac products as essential components of Americans' financial
security plans during uncertain economic times. The multi-faceted
campaign combines a new tagline, We've Got You Under Our Wing,(SM)
with a forward-thinking print and online advertising campaign, a
blockbuster movie tie-in and social networking component. The We've
Got You Under Our Wing tagline will debut in an attention-grabbing
marketing effort called "Get the Aflacts." The campaign, featuring
a clever twist on the company's name, gives people not just the
facts, but the Aflacts. The campaign focuses on the way Aflac
differs from major medical insurance and how the company provides
cash benefits that policyholders may use however they choose when
an illness or accident occurs. For example: -- Aflac is insurance
for daily living. Major medical insurance payments are paid
directly to doctors and hospitals, but Aflac payments are directed
to you. -- Aflac benefit checks may be used to help pay the
mortgage, the car payment, or any other bills when you are sick or
hurt. -- Your Aflac policy belongs to you, not to your company. If
you lose or leave your job, your coverage can go with you at no
increase in cost. "We're giving people facts, not fluff," said Jeff
Charney, Aflac senior vice president and chief marketing officer.
"We are telling Americans we understand their needs and will be
here when they need us most. In short, we've got them under our
wing." The new tagline will be featured in three new Aflac
television commercials this year - commercials that will build on
the familiarity and likeability of the iconic Aflac Duck. One of
the commercials is being produced with the Academy-Award winning
Pixar Animation Studio and features characters from the soon-to-be
released film, UP. "We're excited about our expanded presence on
Facebook - and particularly about the fact that everything on our
page will be presented from 'a duck's eye view,'" Charney said. "We
believe that people will enjoy seeing the world from his
perspective." In addition to the new marketing campaign, Aflac has
added new products and revised existing ones to make them available
to more businesses, individuals and age groups. "We are making room
for more people under our wing," Charney said. About Aflac For more
than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a
life-interrupting medical event causes financial challenges. Aflac
is the number one provider of guaranteed-renewable insurance in the
United States and the number one insurance company in terms of
individual insurance policies in force in Japan. Our insurance
products provide protection to more than 40 million people
worldwide. Aflac has been recognized by Ethisphere magazine as one
of the World's Most Ethical Companies for three consecutive years
and was also named by the Reputation Institute as the Most
Respected Company in the Global Insurance Industry in 2008. In 2009
Fortune magazine recognized Aflac as one of the 100 Best Companies
to Work For in America for the eleventh consecutive year. Aflac
appears on Hispanic Enterprise magazine's list of the 50 Best
Companies for Supplier Diversity and on Black Enterprise magazine's
list of the 40 Best Companies for Diversity. Aflac was also named
by Forbes magazine as America's Best-Managed Company in the
insurance category. Aflac Incorporated is a Fortune 500 company
listed on the New York Stock Exchange under the symbol AFL
(NYSE:AFL). To find out more about Aflac, visit
http://www.aflac.com/. Media Contacts: Laura Kane Aflac
Incorporated 706.596.3493 Jon A. Sullivan Aflac Incorporated
706.763.4813 Analyst and Investment Contact: Kenneth S. Janke Jr.
Aflac Incorporated 1.800.235.2667, Option 3; Fax: 706.324.6330
(Logo: http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO )
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO
http://photoarchive.ap.org/ DATASOURCE: Aflac CONTACT: Media, Laura
Kane of Aflac Incorporated, +1-706-596-3493, , or Jon A. Sullivan
of Aflac Incorporated, +1-706-763-4813, ; or Analyst and
Investment, Kenneth S. Janke Jr. of Aflac Incorporated,
+1-800-235-2667, Option 3, or Fax, +1-706-324-6330, Web Site:
http://www.aflac.com/
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