Intelligent Merchandising Service Promises Smarter E-Commerce; CNET Channel Unveils ''Intelligent Cross-Sell(TM)'' Today at DEMO
February 07 2006 - 12:50PM
Business Wire
CNET Channel, a property of CNET Networks, Inc. (Nasdaq:CNET),
today announced a new service for making e-commerce smarter.
Intelligent Cross-Sell(TM) (ICS) is a powerful yet simple-to-use
service for e-commerce retailers that breaks through today's
complex, manual process of selecting and cross-selling compatible
products. ICS enables retailers to quickly and easily identify and
cross-sell complementary products, such as the best accessories for
a notebook computer, based on their specific merchandising
criteria, including available inventory, profitability or
manufacturer marketing program preference. ICS, which will be
available in Q2 2006, allows retailers to target and test across
millions of product combinations. It will initially be offered to
customers of CNET Channel's DataSource(TM) database of technology
product content. With multi-vendor and multi-lingual product
content on more than 2.4 million IT, consumer electronics and
appliances SKUs, DataSource provides a rich foundation of detailed
product content on which to run ICS. "Merchandising is a complex
field that has resisted automation, even for online businesses,"
said Chris Shipley, Executive Producer of DEMO 2006, the
influential industry conference where ICS debuted today. "I
selected Intelligent Cross-Sell to appear at DEMO 2006 because it
is an innovative and practical solution for a woefully underserved
area." Although it is a key aspect of merchandising, choosing which
products to cross-sell together has traditionally been done
manually, like creating a seating chart for a dinner party. But
with thousands of products, and millions of potential combinations,
charts or spreadsheets cannot handle the complexity. So to keep the
problem comprehensible, merchandisers take shortcuts, such as
cross-selling the same accessory combinations across an entire
category. These shortcuts result in lost sales and a diminished
customer experience. By contrast, ICS allows e-commerce
merchandisers to systematically target and test for which products
sell best together, regardless of the number of products. For
example, a merchandiser can target mice as accessories for notebook
computers by a key selling feature such as Bluetooth, the wireless
standard. ICS will then automatically select Bluetooth mice, but
only for notebooks that are Bluetooth-capable. The merchandiser can
then further prioritize Bluetooth mice by popularity,
profitability, manufacturer, or various other factors. Based on
this targeting, ICS selects, delivers, and measures the resulting
cross-sells. "ICS works like a good salesperson thinks: Is this
accessory compatible? Is it by a featured manufacturer? Is it
popular?" said Steve Krause, Vice President of Analytic Products
for CNET Channel. "The result is better choices for customers. And
when customers have better choices, retailers sell more." ICS's
initial release will focus on CNET Channel's customer base of
English-language retailers and resellers, who rely on DataSource to
power their internal and e-commerce systems. For more information
about Intelligent Cross-Sell, please visit its dedicated Web site
http://ics.cnetchannel.com, or call 1-877-276-5560. About CNET
Channel CNET Channel (http://www.cnetchannel.com), a property of
CNET Networks, is the world's leading independent source of product
information, supporting both online catalogs and traditional sales
processes with detailed content on over 2.4 million technology
products worldwide. CNET Channel's data is maintained in 16
languages and supports online catalogs in 35 national markets,
giving us an unmatched global presence. Customers include Buy.com,
CDW, CompUSA, Dell, HP, Insight, Microsoft, Sony, Yahoo!, and
hundreds more. About CNET Networks CNET Networks, Inc. is a
worldwide media company and creator of content environments for the
interactive age. CNET Networks takes pride in being "a different
kind of media company," creating richer, deeper interactive
experiences by combining the wisdom and passion of users, marketers
and its own expert editors. CNET Networks' leading brands -- such
as CNET, GameSpot, MP3.com, Webshots and ZDNet -- focus on the
personal technology, entertainment and business technology
categories. The company has a strong presence in the US, Asia and
Europe. About DEMO The annual DEMO conferences focus on emerging
technologies and new products, which are hand-selected from across
the spectrum of the technology marketplace. The DEMO conferences
have earned their reputation for consistently identifying
tomorrow's cutting-edge technologies, and have served as launch pad
events for companies such as Palm, E*Trade, Handspring and U.S.
Robotics, helping them secure venture funding, establish critical
business relationships and influence early adopters. Each DEMO
conference features approximately 70 new companies, products and
technologies. For more information on the DEMO conferences, visit
http://www.demo.com.
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