GameSpot Debuting G.A.M.E. Series of Holiday Season Events for Passionate Gamers; Inaugural San Francisco Event to Feature Elect
August 16 2005 - 1:45PM
Business Wire
GameSpot (www.gamespot.com), a leading source for unbiased gaming
information and a property of CNET Networks, Inc. (Nasdaq:CNET),
today announced its plans for an annual live event series for video
game enthusiasts called G.A.M.E., which stands for The Games And
Music Experience. Debuting with a San Francisco event December 2-4
at the Moscone Center, the G.A.M.E. series of live, regional events
is designed to give the passionate gaming community in-person
exposure to the very latest exciting game developments during the
height of the holiday season, as game companies unveil thousands of
new titles and products. During the event, gamers will gain access
to an immersive gaming playground, divided into seven differently
themed gameplay areas, based on the most popular gaming genres:
military, urban, sci-fi, fantasy, sports, racing, and fighting.
Also featuring live music and access to game celebrities and
professionals, G.A.M.E. will be a veritable gaming party, inviting
the local game community to revel in all aspects of the gamer
culture and lifestyle. "There are few communities that share the
same level of intensity as gamers," said Suzie Reider, senior vice
president, sales and marketing of CNET Networks' Games &
Entertainment division. "As we know from the millions of gamers who
visit our GameSpot family of sites each month, these enthusiasts
are primed for an in-person experience, and GameSpot knows how to
create a lineup that will captivate this crowd. It's an E3 for
gamers and they've been craving an event like this for years."
Centric Events Group is responsible for staging and producing the
G.A.M.E. events in San Francisco and other cities across the United
States in 2006, while Clear Channel Entertainment rounds out the
trio of producing partner companies, bringing significant media and
promotional event support. G.A.M.E. has already secured top
partners to help ensure the debut event in San Francisco is a smash
hit. Leading game publishers, including Electronic Arts, 2K Sports
and 2K Games, Activision, Capcom, Midway, Namco, and CDV Software
Entertainment, are among those whose game titles will be featured
on hundreds of state-of-the-art gameplay stations throughout the
venue. Additionally, Atlantic Records has agreed to provide a
lineup of bands (to be announced) whose music is featured on the
soundtracks of top games. Consumer Electronics retail giant, Best
Buy also signed on as a retail sponsor. "With G.A.M.E., the timing,
concept, and producing partners are finally right to make a
large-scale consumer gaming event happen in a way that truly
captures the energy and passion of the gaming lifestyle," said
Carolyn Feinstein, group vice president of consumer marketing at
EA. "The G.A.M.E. event represents an ideal opportunity for 2K
Sports and 2K Games to not only extend our brand and promote our
titles, but creatively it enables us to interact with our consumers
in their element, while gathering intelligence and feedback," said
Tim Rosa, director of lifestyle marketing and promotions for 2K
Sports. G.A.M.E.'s partnership with Atlantic Records underscores
the expanding connection between video games and music that defines
today's gaming experience. "Atlantic Records is excited to be
involved with G.A.M.E.," said Kevin Weaver, senior vice president
of Atlantic Records. "As so many of our artists are featured on
video game soundtracks, and the worlds of games and music continue
to converge, this live event is an ideal venue to get in front of
an incredibly exciting fan base." GameSpot and Clear Channel
Entertainment will team to create a marketing campaign for each
G.A.M.E. event, utilizing media inventory from across CNET
Networks' Games & Entertainment properties, including the
GameSpot family of sites, MP3.com, and TV.com, and Clear Channel's
regional radio and outdoor properties, as well as other
demographically appropriate vehicles, including TV, print, and
grassroots efforts. About GameSpot GameSpot (www.gamespot.com) is a
leading online source for gaming information. The GameSpot family
includes GameFAQs, Game Rankings, Wireless Gaming Review, GameSpot
DLX, and GameSpot Trax, its real-time market intelligence tool.
GameSpot's Web sites offer free access to tens of thousands of PC
and video game reviews from expert editors, as well as previews of
the hottest upcoming games, game downloads, video streams, guides,
breaking news, and hints. GameSpot also has one of the most active
online gaming communities, which is a free, innovative social
network service that makes it fun and easy for gamers to meet and
interact with others who share their specific gaming interests.
About CNET Networks CNET Networks, Inc. is a worldwide media
company and creator of content environments for the interactive
age. CNET Networks takes pride in being "a different kind of media
company," creating richer, deeper interactive experiences by
combining the wisdom and passion of users, marketers, and its own
expert editors. CNET Networks' leading brands -- such as CNET,
GameSpot, MP3.com, Webshots, and ZDNet -- focus on the personal
technology, entertainment, and business technology categories. The
company has a strong presence in the US, Asia, and Europe. About
Clear Channel Entertainment Clear Channel Entertainment, a leading
producer and marketer of live entertainment events, is a subsidiary
of Clear Channel Communications (NYSE:CCU), a global leader in the
out-of-home advertising industry. Clear Channel Entertainment
currently owns, operates, and/or exclusively books approximately
130 live entertainment venues in North America and internationally.
Each year more than 69 million people attend approximately 32,000
events promoted and/or produced by the company. Clear Channel
Entertainment operates throughout North America, Europe, and
Australia. More information may be found by visiting www.cc.com and
www.clearchannel.com.
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