UMBF UMB Financial Corporation

A new online contest at www.myuglyroom.com is searching for the ugliest rooms -- and one lucky winner will receive $10,000. The contest runs through August 31, 2006, at which time the Web site sponsor -- UMB Bank -- will award the grand prize: a $10,000 Visa gift card. Word of the contest is spreading through a viral marketing campaign. "I like to think of this contest as UMB's version of HGTV; it seems like everyone has a place in their home they'd like to improve," said Mariner Kemper, Chairman and CEO, UMB Financial Corporation. "We're having some fun with an innovative marketing idea, getting people involved in the contest to submit their ugly rooms and also voting for the winner." To enter the contest, interested participants should log on to www.myuglyroom.com and submit an entry form by midnight on August 29, 2006. For complete contest rules, please visit the Web site. The winning entry will be determined by UMB Bank in a random drawing of the top ten entries, as determined by popular vote. Twelve weekly winning entries will be determined by popular vote of Web site visitors from June 11 - August 27 and each will receive a $100 Visa gift card. Only residents in the following states are eligible to win the grand prize: Arizona, Colorado, Illinois, Kansas, Missouri, Nebraska and Oklahoma. UMB Financial Corporation (Nasdaq:UMBF) is a multi-bank holding company headquartered in Kansas City, Mo., offering complete banking and related financial services to both individual and business customers nationwide. Its banking subsidiaries own and operate 141 banking centers throughout Missouri, Illinois, Colorado, Kansas, Oklahoma, Nebraska and Arizona. Subsidiaries of the holding company and the lead bank, UMB Bank, n.a., include an investment services group based in Milwaukee, Wisconsin, a trust management company in South Dakota, and single-purpose companies that deal with brokerage services, consulting services and insurance. UMB was named one of Business Week's "Web Smart 50" companies in 2005.