Travelers Trade Cities for Seasides
October 13 2020 - 9:00AM
COVID-19 travel restrictions and concerns continue to impact
consumer travel behavior and shift preference for fall travel
destinations
DÜSSELDORF, GERMANY – October 13, 2020 – For many
travelers, fall is often marked by experiencing the changing of the
seasons from locations around the world. With travel restrictions
still in place and concerns around a second wave on the rise in the
US and across the pond, fall travel destinations have shifted from
international cities to domestic destinations such as seaside beach
towns.
This latest data comes from trivago’s global monthly search
data, with the most noticeable shifts from September 2019 appearing
in destination type, same day and next day bookings and the number
of bookings further from travelers’ homes.
The global accommodation search provider will continue to
release travel trends and insights on a monthly basis. The
following data points capture trends during the month of
September:
- Domestic continues to dominate: With the
reopening of casinos in June, Las Vegas held the top spot for
domestic destinations in August and September among US
travelers.
- Beach destinations also remained the most popular destinations
in the US, with Myrtle Beach, Panama City Beach, San Diego, Ocean
City and Atlantic City all within the top ten among US
travelers.
- In Germany and the UK, neighboring countries and domestic
seaside cities and resorts were overwhelmingly preferred last month
when compared to September 2019. Cities such as Amsterdam, Dubai
and Glasgow were replaced by Brighton, Cornwall and Bath for
travelers in the UK.
- Last-minute getaways gain popularity: The US,
UK, and Germany all saw increases in last-minute travel, defined by
less than 1 day before the trip.
- The UK had the biggest increase from last year, with a 15%
increase in searches 0-1 day from travel. Click-out share for trips
further into the future, 31-91 days out, dropped across the board.
- Far (but not too far) from home: While trips
over 3,100 miles (5000 km) away decreased across the US, UK and
Germany, the share of bookings within ~60-300 miles (100-500 km)
increased. This signals an increased willingness to travel further
domestically, given current limitations on international
travel.
- Lastly, price per stay unsurprisingly remained lower than the
same period last year in both the US and UK.
To learn more, visit trivago.com.
About trivago trivago is a leading global
accommodation search platform focused on reshaping the way
travelers search for and compare hotels and alternative
accommodations. Incorporated in 2005 in Düsseldorf, Germany,
the platform allows travelers to make informed decisions by
providing them access to a deep supply of accommodation information
and options from hundreds of websites. trivago enables its
advertisers to grow their businesses by providing access to a broad
audience of travelers via its websites and apps. As
of June 30, 2020, trivago has established 54 localized
platforms connected to over 5.0 million hotels and
alternative accommodations, in over 190 countries
Media Contact: Stephanie Lowenthal
stephanie.lowenthal@trivago.com
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