TheStreet Unveils New Corporate Identity
January 26 2011 - 1:06PM
Business Wire
As part of a company-wide rebranding effort, TheStreet.com, Inc.
(Nasdaq: TSCM), today introduced its new graphic identity,
corporate logo, ticker symbol and corporate web address:
http://www.t.st. Beginning tomorrow, the company’s ticker symbol
will change from “TSCM” to “TST” on the NASDAQ Stock Market.
Additionally, at the next Annual Stockholder’s meeting, the Company
will seek approval to change its official corporate name to
TheStreet, Inc. TheStreet’s new brand elements convey a stronger,
more distinctive identity for the Company. The graphic system will
be implemented over time across the full collection of the
Company’s digital financial media properties, including TheStreet,
RealMoney, Stockpickr, Action Alerts PLUS, Options Profits, ETF
Profits, MainStreet and Rate-Watch. The new graphic system can be
viewed at www.t.st under “Media Kit”.
Together with the rebranding, TheStreet’s corporate
headquarters, located on Wall Street in downtown New York City,
have been completely modernized. An integral component of the
office space now is TheStreet’s new state-of-the-art video
production studio where professional-grade video programming and
interviews can be produced and edited to enhance a particular news
story or to help augment the increasingly important multimedia
component of TheStreet’s content.
TheStreet is currently producing over 3,000 original articles
and 500 videos a month.
“Our new identity reflects the fact that during the past 15
years, we have evolved from an early pioneer on the web to a
leading provider of actionable analysis, commentary and quality
journalism, with an expanding platform of properties in the
financial and business media vertical,” said Daryl Otte, CEO of
TheStreet. “Our new branding, when fully implemented, will provide
for a cohesiveness and a greater visual distinctiveness across all
of our properties, which in turn will distinguish our products and
services and help us continue to grow our brand equity as a leading
content creator in our vertical.”
This new graphic identity was developed in collaboration with
renowned graphic designer Paula Scher of New York City’s top
independent graphic design firm, Pentagram. To commemorate the
Company’s corporate rebranding, TheStreet will preside over the
NASDAQ Closing Bell ceremony tomorrow, January 27, at 4:00 p.m.
EST.
About TheStreet
TheStreet.com, Inc. is a leading digital financial media company
that distributes its content through online, social media, tablet
and mobile channels. The Company's network of brands include:
TheStreet, RealMoney, Stockpickr, Action Alerts PLUS, Options
Profits, ETF Profits, MainStreet and Rate-Watch. For more
information on TheStreet’s business, visit www.t.st. For financial
and business news, actionable trading ideas, stock quotes and more,
visit TheStreet.com via your web browser, follow TheStreet on
Facebook and Twitter, visit TheStreet.mobi from your mobile device
and access TheStreet through all major tablet platforms.
Thestreet.Com, Inc. (MM) (NASDAQ:TSCM)
Historical Stock Chart
From Sep 2024 to Oct 2024
Thestreet.Com, Inc. (MM) (NASDAQ:TSCM)
Historical Stock Chart
From Oct 2023 to Oct 2024