TechTarget to Launch Operations in India
July 23 2009 - 10:00AM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ: TTGT) today
announced the launch of its operations in India.
�We already have a strong Indian audience,� said TechTarget CEO
Greg Strakosch. �We�ve seen increased technology vendor demand for
targeted media solutions in the Indian market. We�re responding to
that demand with local editorial leadership and new Indian-market
targeted websites.�
Today TechTarget announced that it had hired veteran IT marketer
and editor Sandeep Ajgaonkar to head up TechTarget�s Indian
operations and had received government approval for an Indian
branch of TechTarget.
Ajgaonkar has more than 10 years of experience in the Indian IT
market at Indian Express�s business publications unit, CNet India,
Times of India and Adfactors Public Relations high tech practice.
TechTarget plans to launch three websites this year; SearchCIO.in�,
SearchDataCenter.in� and SearchSecurity.in� They will offer
original news, technical features, expert advice, case studies,
white papers, industry analysis, and product reviews to assist
India�s IT professionals as they conduct pre-purchase research and
develop their technical skills.
About TechTarget
TechTarget, a leading online technology media company, gives
technology providers ROI-focused marketing programs to generate
leads, shorten sales cycles, and grow revenues. With its network of
more than 60 technology-specific websites and more than 7.5 million
registered members, TechTarget is a primary Web destination for
technology professionals researching products to purchase. The
company is also a leading provider of independent, peer and vendor
content, a leading distributor of white papers, and a leading
producer of webcasts, podcasts, videos and virtual trade shows for
the technology market. Its websites are complemented by numerous
invitation-only events. TechTarget provides proven lead generation
and branding programs to top advertisers including Cisco, Dell,
EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
(C) 2009 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks of TechTarget.
SearchCIO.in, SearchDataCenter.in, and SearchSecurity.in, are
trademarks of TechTarget, Inc. All other trademarks are the
property of their respective owners.
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