Sleep Number Announces Three-Year Partnership Renewal with Los Angeles Rams
September 06 2022 - 4:01PM
Business Wire
Sleep health and technology leader to continue
to drive current Super Bowl Champion Rams’ performance and recovery
through quality sleep and science-backed innovations
Today, Sleep Number Corporation (Nasdaq: SNBR), the sleep and
wellness technology leader, announces a renewed three-year
commitment with the Los Angeles Rams. Sleep Number will continue to
be the “Official Sleep + Wellness Partner” for the LA Rams through
the 2024 season.
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the full release here:
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Today, Sleep Number Corporation, the
sleep and wellness technology leader, announces a renewed
three-year commitment with the Los Angeles Rams. Sleep Number will
continue to be the “Official Sleep + Wellness Partner” for the LA
Rams through the 2024 season. (Graphic: Business Wire)
The two organizations initially partnered during the 2021 season
as Rams’ players successfully adopted Sleep Number’s award-winning
360® smart bed into their training regimens and daily lives. The
team values and understands quality sleep as a competitive
advantage; it was the backbone of their Super Bowl-winning season,
with nearly 80% of Rams’ players benefiting from quality sleep on
the 360 smart beds. Through the renewed collaboration, Sleep Number
sleep experts will continue to guide Rams’ players, coaches and
athletic trainers on their path to improved performance and
recovery. This includes educating them about the health and
wellness benefits delivered through the smart beds’ effortless
adjustability, sleep health features and individualized
insights.
“The LA Rams take a holistic approach to training. They
understand the impact that quality sleep has on improving their
players’ physical, mental and emotional health,” said Kevin Brown,
EVP and Chief Marketing Officer, Sleep Number. “Our 360 smart bed
provides these Super Bowl Champion athletes with in-depth knowledge
of how their sleep affects their performance and recovery, every
night and over time. The science backed, data-driven approach to
sleep and wellness that only Sleep Number can provide will continue
to set this exceptional team up for ongoing success. We are proud
to be part of the LA Rams’ championship season last year and can’t
wait to see them do it again!”
“The sleep technology that Sleep Number has given us access to
continues to give our players the knowledge on how quality sleep
correlates directly with their performance during training,
practice and throughout the season,” said Reggie Scott, Vice
President, Los Angeles Rams Sports Medicine and Performance, and
President, Professional Football Athletic Trainers Society. “We are
thrilled to continue our work with them and utilize their expertise
in the power of sleep to enhance our approach to total overall
wellness.”
As part of the partnership, the Rams have launched a video
series “Rest For Success, presented by Sleep Number,” which focuses
on running back Cam Akers gearing up for his comeback season and
sharing the most important part of his recovery: sleep. The first
episode can be seen here.
Recognized as the NFL’s “Official Sleep + Wellness Partner”
since 2021, Sleep Number also partners with the Professional
Football Athletic Trainers’ Society, Pro Football Hall of Fame, and
the National Football League Players Association. The relationship
with the LA Rams is one of four NFL club-level partnerships in
addition to the Minnesota Vikings, Kansas City Chiefs, and the
Dallas Cowboys.
ABOUT SLEEP NUMBER
Sleep Number is a leader in sleep and wellness technology. Our
360® smart bed platform connects the physical and digital worlds,
creating an immersive, adaptive, and individualized sleep health
experience. Quality sleep is vital for physical, mental, and
emotional wellbeing; our smart beds deliver exceptional sleep by
automatically sensing and effortlessly adjusting to the needs of
each sleeper. Through partnerships with the world’s leading health
and research institutions, we are advancing sleep science with our
16 billion hours of highly accurate, longitudinal sleep data from
millions of sleepers in our Smart SleeperSM community.
Sleep Number is a company with purpose, with over 5,500
mission-driven team members who are dedicated to improving the
health and wellbeing of society through higher quality sleep. We
have improved more than 14 million lives and are committed to
lifelong relationships with our smart sleepers.
For life-changing sleep, visit SleepNumber.com or one of our
almost 675 Sleep Number® stores. More information is available on
our newsroom and investor relations sites.
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version on businesswire.com: https://www.businesswire.com/news/home/20220906005984/en/
Brett Burger, Sleep Number Public Relations
Brett.Burger@sleepnumber.com 763.587.1531
Joanna Hunter, Los Angeles Rams jhunter@rams.nfl.com
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