Sleep Number Announces Five-Year Partnership Renewal with the Dallas Cowboys
September 01 2022 - 9:00AM
Business Wire
Sleep health and technology leader to continue
to drive Cowboys’ performance and recovery through quality sleep
and science-backed innovations
Sleep Number previews behind-the-scenes look at
new sleep data-focused advertising campaign featuring Cowboys’
quarterback, Dak Prescott, for 2022-23 NFL season
Today, Sleep Number Corporation (Nasdaq: SNBR), the sleep and
wellness technology leader, announces a renewed five-year
commitment to the Dallas Cowboys. Sleep Number will continue to be
the “Official Sleep + Wellness Partner” for the Cowboys through the
2026-2027 season.
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the full release here:
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Today, Sleep Number Corporation, the
sleep and wellness technology leader, announces a renewed five-year
commitment to the Dallas Cowboys. Sleep Number will continue to be
the “Official Sleep + Wellness Partner” for the Cowboys through the
2026-2027 season. (Photo: Business Wire)
The two organizations initially partnered in 2017. An early
adopter among NFL teams to use quality sleep as a training tool,
the Cowboys optimized player performance by having players sleep on
Sleep Number’s innovative 360® smart beds. Now, approximately 85%
of the Cowboys players, coaches and trainers get quality sleep,
biometric data and personalized insights from the smart beds. With
this contract renewal, Sleep Number will continue to provide sleep
expertise to players and staff, including access to Sleep Number’s
sleep health physicians and experts. And the two purpose-driven
organizations will pair up on community relations initiatives that
supports cancer patients and caregivers in the 2022-23 season.
“Sleep Number’s relationship with the Dallas Cowboys was formed
around a deeply held belief that great partnerships start with
shared purpose,” said Kevin Brown, Executive Vice President, and
Chief Marketing Officer at Sleep Number. “The Cowboys are one of
the preeminent football clubs in NFL history; it only makes sense
that they would seek out and adopt a data-driven, sleep technology
leader like us to help drive their sleep health and recovery. I’m
grateful for what we’ve achieved from our partnership so far, and I
look forward to what the next five years will bring: Continued
quality sleep for exceptional performance, wildly successful
Cowboys’ seasons, and long-lasting community impact.”
Both organizations are like-minded in their desire to strengthen
their communities. Over the last several years and with the
Cowboys’ help, Sleep Number donated over $850,000 to Blue Star
Families, a non-profit that supports military families in
transition. In addition, this season, Sleep Number and the Cowboys
will partner with the American Cancer Society (ACS) during October,
the month of ACS and the NFL’s Crucial Catch campaign, to promote
cancer prevention and care.
“The Cowboys believe in the value of community outreach and
giving back, and so does Sleep Number,” said Charlotte Jones,
Dallas Cowboys Executive Vice President and Chief Brand Officer.
“Together, we have provided meaningful help and hope for many
families in the Dallas area, including our past collective efforts
with military families and now with the American Cancer Society and
the Gene and Jerry Jones Family Hope Lodge. We are proud to partner
with a purpose-driven company like Sleep Number.”
Another Sleep Number partner, Cowboys’ quarterback Dak Prescott,
is the star of a new Sleep Number advertising campaign this season.
“Data Dak” is a highly innovative spot – created in partnership
with Griffin Archer and directed by Travis Hanour using actors,
CGI, a harnessed Prescott and more – that features Prescott
maximizing his on-field performance with the help of his 360 smart
bed. He consults the highly accurate data his smart bed provides -
including HRV and circadian rhythm data, as well as temperature
features - to perform his best for teammates and fans both on and
off the field. The campaign will run on digital platforms,
streaming services and national television beginning during the NFL
season, debuting September 8. A behind-the-scenes look at the shoot
can be found here.
Recognized as the NFL’s “Official Sleep + Wellness Partner”
since 2018, Sleep Number also partners with the Professional
Football Athletic Trainers’ Society, Pro Football Hall of Fame, and
the National Football League Players Association. The partnership
with the Cowboys is one of four NFL club-level relationships in
addition to the Minnesota Vikings, Kansas City Chiefs, and the Los
Angeles Rams.
ABOUT SLEEP NUMBER
Sleep Number is a leader in sleep and wellness technology. Our
360® smart bed platform connects the physical and digital worlds,
creating an immersive, adaptive, and individualized sleep health
experience. Quality sleep is vital for physical, mental, and
emotional wellbeing; our smart beds deliver exceptional sleep by
automatically sensing and effortlessly adjusting to the needs of
each sleeper. Through partnerships with the world’s leading health
and research institutions, we are advancing sleep science with our
16 billion hours of highly accurate, longitudinal sleep data from
millions of sleepers in our Smart Sleeper℠ community.
Sleep Number is a company with purpose, with over 5,500
mission-driven team members who are dedicated to improving the
health and wellbeing of society through higher quality sleep. We
have improved more than 14 million lives and are committed to
lifelong relationships with our smart sleepers.
For life-changing sleep, visit SleepNumber.com or one of our
almost 675 Sleep Number ® stores. More information is available on
our newsroom and investor relations sites.
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version on businesswire.com: https://www.businesswire.com/news/home/20220901005503/en/
Brett Burger, Sleep Number Public Relations
Brett.Burger@sleepnumber.com 763.587.1531
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