Sleep Number Announces Partnership with Los Angeles Rams to Improve Performance Through Proven Quality Sleep
October 20 2021 - 9:00AM
Business Wire
Relationship with Rams is fourth NFL Team
Partnership for Sleep Number, the “Official Sleep + Wellness
Partner” of the National Football League
Sleep Number Corporation (Nasdaq: SNBR), the leader in sleep
health, innovation, science and research, today announces a new
partnership with the Los Angeles Rams. Sleep Number is now the Rams
“Official Sleep + Wellness Partner.”
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Sleep Number partners with the L.A. Rams
to be their Official Sleep + Wellness Partner. (Photo: Business
Wire)
Through the partnership, Sleep Number will provide sleep
expertise to Rams’ players, coaches and athletic trainers. The goal
is to further improve each player’s performance by educating them
about their sleep and the health benefits delivered by Sleep
Number’s life-changing 360® smart bed. The team values quality
sleep as a competitive advantage; nearly 80% of Rams’ players have
purchased 360 smart beds thanks to Sleep Number’s partnership with
the National Football League (NFL). They’re benefitting from the
same high quality sleep that the entire Sleep Number Smart Sleeper℠
community enjoys.
“Sleep Number is excited to provide NFL players with the proven
quality sleep delivered by their 360 smart beds,” said Kevin Brown,
Executive Vice President and Chief Marketing Officer, Sleep Number.
“Since the inception of our NFL partnership three years ago, we
have helped to improve the lives of almost 3,500 world-class
athletes to be their best on and off the field – as great
teammates, parents, friends and spouses. Science has proven the
value that quality sleep has on an individual’s physical, mental
and emotional wellbeing, and Sleep Number’s 360 smart beds deliver
proven higher quality sleep. We are honored to support the Rams on
their paths to health and wellness.”
“At the Rams, we take a holistic approach to performance, and
sleep is a key component of not only keeping our players healthy,
but is also key to recovery,” said Reggie Scott, Rams Vice
President of Sports Medicine and Performance and President of the
Professional Football Athletic Trainers Society. “We are pleased to
partner with Sleep Number and leverage their expertise around the
power of sleep to enhance our approach to total wellness.”
Recognized as the NFL’s “Official Sleep + Wellness Partner”
since 2018, Sleep Number also partners with the Professional
Football Athletic Trainers Society, Pro Football Hall of Fame and
the National Football League Players Association. The partnership
with the Rams is Sleep Number’s fourth NFL club-level relationship
in addition to the Dallas Cowboys, Kansas City Chiefs, and the
Minnesota Vikings.
About Sleep Number
Individuality is the foundation of Sleep Number. Our purpose
driven company is comprised of over 5,000 passionate team members
who are dedicated to our mission of improving lives by
individualizing sleep experiences. We have improved over 13 million
lives and are positively impacting society’s wellbeing through
higher quality sleep.
Our award-winning 360® smart beds are informed by science. They
learn from over one billion sleep sessions of highly-accurate, real
world sleep data – the cumulation of nearly 12 billion hours’ worth
- to automatically adjust to each sleeper and provide effortless
comfort and proven quality sleep. Our 360 smart beds deliver
individualized sleep health reports and insights, including a daily
SleepIQ® score, and are helping to advance meaningful sleep health
solutions by applying sleep science and research.
For life-changing sleep, visit SleepNumber.com or one of our
more than 625 Sleep Number® stores. More information is available
on our newsroom and investor relations sites.
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Media Contact Brett Burger, Sleep Number Public Relations
Brett.Burger@sleepnumber.com 763-587-1531
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