NEW YORK, Oct. 14, 2021 /PRNewswire/ -- October 2021 marks 40 years of U2's seminal
album, October - and to celebrate, the rock legends have
today announced the launch of the biggest-ever Artist Takeover on
Pandora.
U2's Artist Takeover on Pandora is an exclusive listening
experience where members of the iconic group take fans on a
personal journey through the making of their first three albums -
which include Boy (1980), October (1981), and
War (1983) - sharing intimate personal stories, previously
unknown details, and the music that inspired them along the
way.
U2's Artist Takeover marks the first time an artist has created
an ongoing series of self-curated Modes on Pandora. Users can now
choose from three selectable "modes" on Pandora's U2 Radio station
- each devoted to one of these three early albums - where the group
shares personal insights and influences behind each record in their
own words. Additional album Modes are expected to be rolled out on
Pandora's U2 Radio station in the coming months.
On U2's Artist Takeover Modes on Pandora, band members share
never-before-heard stories behind the making of each album, delve
deep into the creation and recording of pivotal tracks, and share
classic songs from the artists who influenced and inspired them --
from The Ramones to John Lennon to
David Bowie – all in one unique
listening experience.
"Pandora has given us an opportunity to tell U2's story in a
completely new way, weaving the music of our heroes together with
our own using songs, memories, and inspirations," said U2
guitarist The Edge. "Music is the most powerful
storytelling medium, and Modes has created an incredible new way to
share the sounds and experiences that made us who we are as
artists."
"Few bands have been as consistently innovative, passionate,
and riveting as U2, who are constantly evolving and yet still at
the top of their game decades on," said Scott Greenstein, President and Chief
Content Officer of Pandora parent SiriusXM. "We are thrilled to
be collaborating with the band to create this truly personal and
groundbreaking U2 music experience for Pandora listeners."
On each Mode, the band digs deep into its storied history to
tell the tales and spin the songs behind the early years that
launched the young band on its path to global superstardom.
Speaking about their early influences, Bono said
- "I learned a lot from Iggy Pop. I've learned a lot from performers who
are not comfortable with a safe distance between the stage and the
audience."
Adam Clayton added
- "Half of 'October' is kind of an admission from
us that we are absolutely out of our depth, we don't know what
we're doing, we don't know if there's a future for us as a
band."
To experience U2's Artist Takeover on Pandora:
- Search for "U2 Radio" on Pandora and tap the U2 Radio icon
- Tap the Now Playing bar at the bottom of your screen
- Tap the "New Modes Added" button at the top of your screen
- Select from Modes devoted to U2 albums Boy, October, or
War
On the web, visit www.pandora.com/U2modes
U2's Artist Takeover on Pandora follows the launch of U2 X-Radio
on SiriusXM, an exclusive SiriusXM channel devoted to the band's
music, history, idols, influences, and current passions - all
curated by U2.
Artist Takeovers are a "guest DJ"-style Pandora experience where
top artists program a mix of their songs, along with favorites from
other artists, and add their own personal commentary. Artist
Takeovers are an extension of Pandora Modes, a unique feature
that lets users customize their Pandora listening experience by
choosing from selectable "modes" on their favorite stations to give
more control over which songs they hear.
About Pandora
Pandora, a subsidiary of SiriusXM, is the largest ad-supported
audio entertainment streaming service in the U.S. Pandora
provides consumers a uniquely-personalized music and podcast
listening experience with its proprietary Music Genome
Project® and Podcast Genome
Project® technology. Pandora is also the
leading digital audio advertising platform in the U.S. Through its
own Pandora service, its AdsWizz platform, and third-party services
such as SoundCloud, the Company connects brands to the largest
ad-supported streaming audio marketplace in the country. Pandora is
available through its mobile app, the web, and integrations with
more than 2,000 connected products.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio
entertainment company in North
America, and the premier programmer and platform for
subscription and digital advertising-supported audio products.
SiriusXM's platforms collectively reach approximately 150 million
listeners, the largest digital audio audience across paid and free
tiers in North America, and
deliver music, sports, talk, news, comedy, entertainment and
podcasts. Pandora, a subsidiary of SiriusXM, is the largest
ad-supported audio entertainment streaming service in the U.S.
SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a
leader in podcast hosting, production, distribution, analytics and
monetization. The Company's advertising sales organization, which
operates as SXM Media, leverages its scale, cross-platform sales
organization and ad tech capabilities to deliver results for audio
creators and advertisers. SiriusXM, through Sirius XM Canada
Holdings, Inc., also offers satellite radio and audio entertainment
in Canada. In addition to its
audio entertainment businesses, SiriusXM offers connected vehicle
services to automakers. For more about SiriusXM, please go
to: www.siriusxm.com.
Source: SiriusXM
Media contact:
Jason
Roth
jroth@pandora.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/u2-launches-biggest-ever-artist-takeover-on-pandora-301400089.html
SOURCE Sirius XM Holdings Inc.