COMET, CHARGE! and TBD Grow 30% in Prime Time
February 28 2023 - 9:00AM
Business Wire
Sinclair’s Emerging Group of Over-The-Air
Multicast Networks Continue Momentum with Ratings Growth Across
Prime, Early Fringe and Daytime with Returning Series and the
Launch of New Series
Networks now reach an average of over 2.6
million total viewers every day with just 7% audience
duplicationi
Following year-high ratings in Q4 2022ii, Sinclair Broadcast
Group’s free over-the-air, multicast television networks Comet,
CHARGE! and TBD continue their momentum in the new year. For the
first 7 weeks of 2023, the networks experienced year-over-year
growth across all key dayparts in the coveted P25-54 demographic.
Highlights are as follows:
In Prime, the networks collectively garnered a 30% audience
increaseiii, while cable networks as a whole have declined by 23%
on average for the same period.
- CHARGE!, one of the fastest growing free TV networks,
with a lineup of high-profile police procedural dramas including
CSI: Miami and CSI: New York, saw a 54%
increase.
- Comet, the top destination on free TV for fans of sci-fi
and fantasy series franchises, including The X-Files and
Buffy the Vampire Slayer, saw a 5% increase.
- TBD, one of the youngest skewing free TV networks,
featuring a slate of fun reality-based series such as Fear
Factor and Worlds Dumbest, garnered a 50% increase.
In Daytime, CHARGE! kicked off 2023 with the launch of its new
weekday line up, anchored by the long-running CBS prime-time hit
Without a Trace, resulting in double-digit year-over-year
growthiv.
- Without a Trace (new series) premiered on CHARGE! on
January 2, 2023, M-F, 12 noon –3pm, resulting in a 50%
year-over-year increase.
In Early Fringe, Comet launched Stargate SG-1 one of the
longest running sci-fi series in TV history.
- Premiering on January 16, 2023, M-F, 5pm-8pm, the fan favorite
series experienced explosive growthv, resulting in an 82%
year-over-year increase.
“In recent months, Comet, CHARGE! and TBD have added new
programming acquisitions, grown ratings and successfully launched
several new series,” said Adam Ware SVP, Growth Networks Group. “In
January we announced the addition of new and upgraded local
broadcast affiliates and linear carriage, adding 2.4 million
national TV households. 2023 is off to a great start, it’s clear
that the OTA broadcast sector is on the rise with even more
exciting things to come, stay tuned.”
About Sinclair:
Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) is a diversified
media company and a leading provider of local news and sports. The
Company owns, operates and/or provides services to 185 television
stations in 86 markets affiliated with all the major broadcast
networks; owns Tennis Channel and multicast networks Comet, CHARGE!
and TBD; and owns and provides services to 21 regional sports
network brands. Sinclair’s content is delivered via multiple
platforms, including over-the-air, multi-channel video program
distributors, and the nation’s largest streaming aggregator of
local news content, NewsON. The Company regularly uses its website
as a key source of Company information which can be accessed at
www.sbgi.net.
Category: General
___________________________
i Nielsen L+SD, Total Day (M-Su/9am-3am),
P2+ unduplicated daily reach, Jan'23
ii Nielsen L+SD P25-54 Imp (000), Prime
(M-Su/8pm-1am), quarterly 2022
iii Nielsen L+SD P25-54 Prime
(M-Su/8pm-1am), Jan'23 vs Jan'22
iv Charge, M-F/12-3pm P25-54 Without a
Trace Jan'23 vs Jan'22 TP
v Comet, M-F/5-8pm P25-54 Imp, Stargate
Jan'23 vs Jan'22 T
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230228005918/en/
Jessica Bellucci – jbellucci-c@sbgtv.com
Sinclair (NASDAQ:SBGI)
Historical Stock Chart
From May 2024 to Jun 2024
Sinclair (NASDAQ:SBGI)
Historical Stock Chart
From Jun 2023 to Jun 2024