- Solutions partner with expertise in embedded
development, design, and test
- Comprehensive SensiML sales, support, and
consultation services for UK and Ireland
- Excellent synergy with existing customer base
delivering technical solutions
PORTLAND, Ore., March 31,
2022 /PRNewswire/ --
SensiML™ Corporation, a leading developer
of AI tools for building intelligent Internet of
Things (IoT) endpoints, today announced that it has partnered
with electronic design solutions provider Direct Insight. Under the
agreement, Direct Insight will provide technical sales, service,
and engineering consultation for customers creating intelligent IoT
products using SensiML's Analytics Toolkit suite of AI
development tools for the extreme edge. Direct Insight
provides products, support, and design services across the UK and
Ireland, leveraging its extensive
industry experience in supporting complex embedded and IoT
edge-related products.
![SensiML logo (PRNewsfoto/SensiML Corporation) SensiML logo (PRNewsfoto/SensiML Corporation)](https://mma.prnewswire.com/media/891804/SensiML_Logo.jpg)
Headquartered in Greatworth, Oxfordshire, Direct
Insight's portfolio of embedded development products and
services spans a broad array of top tier vendors in
microprocessors, FPGAs, RTOS, and design software. By adding
the SensiML AI/ML development tools, Direct Insight is making it
easy for developers to create ultra-low power, yet highly
intelligent endpoints without needing large teams of data
scientists or previous AI expertise.
"Direct Insight has a great track record in supporting embedded
tools and providing exceptional technical support," said
Owen Bateman, SensiML's director of
European Sales. "They are our lead solution partner for the
UK and Ireland and will provide us
with scalable growth for the increasing demand for SensiML
commercial projects across the region."
"SensiML provides AI/ML tools which are highly synergistic with
our other edge IoT products and services," said David Pashley, managing director at Direct
Insight. "We're excited to work with our customers to provide
smart IoT endpoint solutions."
Direct Insight has been authorized to provide full sales and
support services for the SensiML product line effective immediately
and will soon be adding SensiML products to its website.
For more information on the SensiML tools, visit the SensiML
website at: https://sensiML.com/products/.
For more information on Direct Insight, visit:
https://www.directinsight.co.uk/.
About Direct Insight
Direct Insight was founded in
1992 to bring innovative solutions for electronic design,
development, and test to sophisticated end-users, acting as a
value-added reseller for start-ups needing a high standard of
technical understanding and marketing, as well as world-class
customer support in order to penetrate UK and European markets.
Today the company offers a broad-range of solutions and services
from training to turnkey product development to board-level
solutions. They are committed to provide a creative, ethical,
enjoyable, and professional working environment and to conduct our
business with civility and honesty, to the benefit of its
employees, principals and customers.
About SensiML
SensiML, a subsidiary of QuickLogic
(NASDAQ: QUIK), offers cutting-edge software that enables ultra-low
power IoT endpoints that implement AI to transform raw sensor data
into meaningful insight at the device itself. The company's
flagship solution, the SensiML Analytics Toolkit, provides an
end-to-end development platform spanning data collection, labeling,
algorithm and firmware auto generation, and testing. The SensiML
Toolkit supports Arm® Cortex®-M class and higher microcontroller
cores, Intel® x86 instruction set processors, and
heterogeneous core QuickLogic SoCs and QuickAI platforms
with FPGA optimizations. For more information,
visit www.sensiml.com.
SensiML and logo are trademarks of SensiML. All other
trademarks are the property of their respective holders and should
be treated as such.
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SOURCE SensiML Corporation