Pixelworks and YOUKU Announce Agreement to Bring High-Quality HDR Video Ecosystem to Mobile Devices in China
April 10 2019 - 5:00PM
Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of advanced
visual processing solutions, and YOUKU today announced a multi-year
marketing and license agreement to jointly advance the ecosystem
for HDR (High Dynamic Range) format video on mobile devices in
China.
Under the agreement, YOUKU will utilize the
Pixelworks TrueCut platform to remaster existing titles in HDR and
also create new titles for its growing subscriber base of over 500
million users. In addition to qualifying a substantial number of
existing mobile devices, Pixelworks will provide TrueCut
certification solutions to mobile OEMs for new devices, enabling
advanced HDR-quality video streaming of YOUKU content and a
superior viewing experience for users on compatible mobile
devices.
“To bring our customers the best quality video
content, inclusively, has always been the most important mission of
YOUKU. Our online video business is built on a complete, customized
content production and end-consuming platform. YOUKU is committed
to delivering content that portrays the original artistic intent,
and we believe that high-quality HDR is one of the important ways
for our users to experience video storytelling. We are very happy
cooperating with Pixelworks’ TrueCut platform, and because of this
great technology, together we will bring wonderful improvements to
the whole industry,” said Alibaba Vice President and YOUKU COO,
Zhuang Zhuoran (Nantian).
“YOUKU’s attention to delivering the highest
video quality and to maintaining content creators’ original intent
demonstrates why they are a global leader in video media. We look
forward to working together to advance a high-quality HDR ecosystem
in China that is defined by excellence and a consistently superior
user experience,” said Richard Miller, EVP Technology at
Pixelworks.
About TrueCut®TrueCut is a new,
cinematic video platform bringing extended creative options for
visual storytelling and ensuring the consistent delivery of
artistic intent across screens.
About Youku Business Division (Youku
BD)Youku Business Division, a pillar of the Alibaba
Digital Media & Entertainment Group, has been formed through
the combination of Youku, and Alibaba home entertainment business
unit. Inaugurated in October 2016, Youku BD is China’s leading
digital entertainment platform and its business spans PC, TV and
mobile devices. Its wide-ranging content contains copyrighted
content, co-produced content, in-house productions, UGC/PGC
(User/Professionally Generated Content), live webcast, and VR
(Virtual Reality). Youku BD’s business lines include subscription
services, games, smart hardware and artists brokering, connecting
content creation, marketing & promotion, merchandising and fans
economy to form a complete value chain of media and entertainment.
With its diverse content portfolio, strong platform and creative
technologies, Youku BD delivers compelling audio & visual
entertainment across devices, and caters to consumers' growing
needs for interaction and innovation.
About PixelworksPixelworks
creates, develops and markets high-efficiency visual display
processing and advanced video delivery solutions for the highest
quality display and streaming applications. The Company has a
20-year history of delivering image processing innovation to
providers of leading-edge consumer electronics and professional
displays, as well as video delivery and streaming solutions. The
Company is headquartered in San Jose, CA. For more information,
please visit the Company’s web site at www.pixelworks.com.
Note: Pixelworks, the Pixelworks logo and
TrueCut are registered trademarks of Pixelworks, Inc. All other
trademarks are the property of their respective owners.
Investor Contact:Brett L
PerryShelton GroupP: 214-272-0070E: bperry@sheltongroup.com
Media Contact:Peter
CarsonPixelworks, Inc.E: comms@pixelworks.com
Company Contact:E:
info@pixelworks.com
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