Perry Ellis International (NASDAQ:PERY) announced today that it has reached an agreement with The Collegiate Licensing Company (CLC) in conjunction with PGA TOUR® which allows PEI to offer PGA TOUR apparel with the officially licensed college logos & colors of the colleges represented by CLC.

CLC, a division of IMG Worldwide, is the nation’s leading collegiate trademark licensing and marketing company, assisting collegiate institutions in protecting, managing and developing brands. They currently represent more than 200 colleges, universities, bowl games and athletic conferences in the U.S.

Oscar Feldenkreis, President & Chief Operating Officer of Perry Ellis International, said: “We are extremely excited about partnering with The Collegiate Licensing Company and expanding with PGA TOUR into a niche market that offers unbelievable potential and new channels of distribution for PEI.”

The new collegiate line will be available throughout the United States at many channels of distribution including department stores, sporting goods stores, college book stores and fan shops, the internet, and catalogs. The initial launch is set for the back-to-school 2010 season and will include performance knit polos for 13 of the top schools. The holiday season will further include fleece, wind wear, jackets and long sleeve performance product. Expansion plans include an additional 50 schools in the first year of the launch.

As part of the agreement with CLC, PEI will support the new college line through marketing partnerships with select PGA TOUR professionals, who will wear apparel bearing logos of their alma mater during competition.

“There has always been a strong connection between golf consumers and the college fan base,” stated Scott Bouyack, Vice President of Apparel Marketing for CLC. “We believe this partnership with PEI will be successful in further extending that connection through innovative retail product, as well as the visibility the products and the collegiate brands will receive from collegiate alumni on the PGA TOUR that participate in the marketing program.”

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands including Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Cubavera®, Munsingwear®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co.®, Axis®, Tricots St. Raphael®, Gotcha®, Girl Star®, MCD® John Henry®, Mondo di Marco®, Redsand®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties including Dockers® for outerwear, Nike® and Jag® for swimwear, and Callaway® and PGA TOUR®, & PING® for golf apparel. Additional information on the Company is available at http://www.pery.com.

About Collegiate Licensing Company (CLC)

CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com or www.imgworld.com.

Safe Harbor Statement

We caution readers that the forward-looking statements (statements which are not historical facts) in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current expectations rather than historical facts and they are indicated by words or phrases such as "anticipate," "could," "may," "might," "potential," "predict," "should," "estimate," "expect," "project," "believe," "plan," "envision," "continue," "intend," "target," "contemplate," or "will" and similar words or phrases or comparable terminology. We have based such forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements, many of which are beyond our control. These factors include: general economic conditions, a significant decrease in business from or loss of any of our major customers or programs, anticipated and unanticipated trends and conditions in our industry, including the impact of recent or future retail and wholesale consolidation, the effectiveness of our planned advertising, marketing and promotional campaigns, our ability to contain costs, disruptions in the supply chain, our future capital needs and our ability to obtain financing, our ability to integrate acquired businesses, trademarks, tradenames and licenses, our ability to predict consumer preferences and changes in fashion trends and consumer acceptance of both new designs and newly introduced products, the termination or non-renewal of any material license agreements to which we are a party, changes in the costs of raw materials, labor and advertising, our ability to carry out growth strategies including expansion in international and direct to consumer retail markets, the level of consumer spending for apparel and other merchandise, our ability to compete, exposure to foreign currency risk and interest rate risk, possible disruption in commercial activities due to terrorist activity and armed conflict, and other factors set forth in Perry Ellis International's filings with the Securities and Exchange Commission. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including those risks and uncertainties detailed in Perry Ellis' filings with the SEC. You are cautioned not to place undue reliance on these forward-looking statements, which are valid only as of the date they were made. We undertake no obligation to update or revise any forward-looking statements to reflect new information or the occurrence of unanticipated events or otherwise.

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