ROCKVILLE, Md. and WYOMISSING,
Pa., Jan. 13, 2021
/PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH)
has entered into a strategic agreement with Penn National Gaming,
Inc. (NASDAQ: PENN), the nation's largest regional and most
broadly diversified gaming company with 41 properties across 19
states. The agreement signals an expansion in benefits for loyalty
members of both companies, allowing members of Choice's
award-winning loyalty program, Choice Privileges, to book Penn
properties directly with Choice — while earning and redeeming
Choice Privileges points for their stays once fully implemented.
Slated to roll out in phases this year, the alliance will offer
reciprocal earning and redemption benefits for Choice Privileges
members and members of Penn's mychoice loyalty program.
"With these exciting Penn properties joining Choice and our
Ascend Hotel Collection network, we will be able to provide guests
even more upscale travel experiences and a wider variety of fun and
entertainment on the road," said Robert
McDowell, chief commercial officer, Choice Hotels. "Teaming
up with Penn positions our more than 47 million Choice Privileges
members to easily book a casino resort directly with Choice while
continuing to earn points. Plus, there are more than 1,500
Choice-branded hotels within an hour's drive of one of Penn's
casinos, racetracks or sports betting locations, so Penn loyalty
members will similarly have the chance to use their mycash
on stays at Choice-branded hotels across the country. Penn will
also benefit from our award-winning global reservation system,
which drives more than $9 billion in
revenue to the 7,100 hotels in our system annually."
The agreement will add nearly 7,000 upscale rooms to Choice
Hotels' network as part of its Ascend Hotel Collection, and members
of both programs will be able to enjoy the following features as
the alliance is implemented in multiple phases this year:
- Earning and Redeeming at Penn Locations: Earn and redeem
Choice Privileges points as well as Elite night credits for stays
at 22 Penn locations when booked through Choice.
- Earning and Redeeming at Choice Hotels Locations: Earn
mychoice tier points as well as earn and redeem
mycash for stays at select Choice Hotels brands.
- Tier Level Reciprocity: Members of either loyalty
program will enjoy reciprocal status in both programs.
- Top Gaming Brands: Choice Privileges members gain access
to top gaming brands, including Hollywood, Ameristar, and L'Auberge, which
offer approximately 50,000 gaming machines, 1,300 table games, live
racing and sports betting.
- Entertainment: Whether it is an event (when safely
permitted), an adventurous evening or a day of relaxation,
everything guests need for the ultimate getaway can be found under
one roof. Penn offers a variety of stay and play casino resorts for
Choice Privileges members to choose from, and a multitude of
amenities and attractions designed to entertain and delight at any
of the following properties:
-
- Ameristar Black Hawk – Black Hawk,
Colorado
- Hollywood Casino Joliet – Joliet,
Illinois
- Ameristar East Chicago – East
Chicago, Indiana
- Hollywood Casino Lawrenceburg – Lawrenceburg, Indiana
- Ameristar Council Bluffs – Council
Bluffs, Iowa
- L'Auberge Baton Rouge – Baton Rouge,
Louisiana
- Boomtown Bossier City – Bossier City,
Louisiana
- Margaritaville Resort Casino – Bossier City, Louisiana
- L'Auberge Lake Charles – Lake
Charles, Louisiana
- Boomtown New Orleans – New Orleans,
Louisiana
- Hollywood Casino Bangor – Bangor,
Maine
- Greektown Casino-Hotel – Detroit, Michigan
- Hollywood Casino Gulf Coast – Bay St.
Louis, Mississippi
- Hollywood Casino Tunica – Tunica,
Mississippi
- Ameristar Vicksburg – Vicksburg,
Mississippi
- Hollywood Casino St. Louis – Maryland
Heights, Missouri
- Argosy Casino Riverside – Riverside, Missouri
- River City Casino – St. Louis,
Missouri
- M Resort – Henderson,
Nevada
- Cactus Petes and Horseshu – Jackpot,
Nevada
- Zia Park Casino – Hobbs, New Mexico
- Hollywood Casino at Charles Town Races – Charles Town, West Virginia
"We're constantly exploring new ways to provide our loyal guests
with more options for their next adventure on the road while also
being able to earn and redeem points. Our new collaboration offers
a great opportunity for Choice Privileges members to enjoy
thrilling experiences at Penn's properties around the country,"
said Jamie Russo, vice president,
loyalty programs and customer engagement, Choice Hotels. "Our
research shows that not only do many of our Choice Privileges
members already enjoy gaming, but a significant number live within
driving distance from a Penn property — so we know they will be
excited to visit these top casino brands and be part of the
action."
"We are excited to provide our most loyal customers with even
more valuable ways to engage with the mychoice loyalty
program. This new alliance with Choice Hotels unlocks access
to award-winning hospitality experiences where our mychoice
guests can earn, redeem and be recognized for their continued
loyalty. Choice Hotels has several properties our
mychoice customers will find very conveniently located near
our casinos, and we also know our guests will find a great deal of
value in being able to visit destination hotels and resorts in the
Choice Hotels portfolio," said Jennifer
Weissman, senior vice president and chief marketing officer,
Penn National Gaming, Inc.
Named a top hotel loyalty program by both USA Today's 10 Best Readers' Choice Awards
and U.S. News & World Report, Choice Privileges
membership is free, offering fast rewards, including bonus points,
airline miles, or credits for premium coffee and shared rides
through the exclusive, one-of-a kind, Your Extras program.
For more information or to enroll in Choice Privileges, visit
www.choicehotels.com/choice-privileges.
All Choice-branded hotels are participating in Commitment
to Clean, an initiative that builds upon the strong foundation of
franchisees' longstanding dedication to cleanliness with enhanced
training and best practices for cleaning, disinfecting and social
distancing. For more information on Commitment to Clean,
visit https://www.choicehotels.com/about/commitment-to-clean-hotels.
Penn has established a special COVID-19 Emergency
Relief Fund under the Penn National Gaming Foundation to provide
assistance to team members and local relief organizations, and has
raised over $3.7 million to help team members and the
communities in which they operate. Penn
has also implemented comprehensive cleanliness protocols
and implemented various new health and safety precautions,
developed in close consultation with state regulators and public
health officials.
About Choice Hotels®
Choice Hotels
International, Inc. (NYSE: CHH) is one of the largest lodging
franchisors in the world. With more than 7,100 hotels, representing
nearly 600,000 rooms, in over 40 countries and territories as of
September 30, 2020, the Choice®
family of hotel brands provide business and leisure travelers with
a range of high-quality lodging options from limited service to
full-service hotels in the upscale, midscale, extended-stay and
economy segments. The award-winning Choice Privileges® loyalty
program offers members benefits ranging from everyday rewards to
exceptional experiences. For more information, visit
www.choicehotels.com.
Ascend Hotel Collection: Let the Destination Reach
You.
The Ascend Hotel Collection® global
portfolio of unique, boutique, and historic independent hotels and
resorts is part of Choice Hotels International, one of the world's
largest leading hotel companies. Recognized as the hotel industry's
first "soft brand" concept, the Ascend Hotel Collection has more
than 250 properties open and operating worldwide, including in
France, the United Kingdom, Denmark, Finland, Ireland, Norway, Spain, Sweden, Turkey, Australia, Canada, Ecuador, and the Caribbean region. Membership with the Ascend
Hotel Collection enables distinctive, independent properties to
gain a global presence while maintaining their local charm. For
more information, visit www.choicehotels.com/Ascend.
About Penn National Gaming
With the nation's largest
and most diversified regional gaming footprint, including 41
properties across 19 states, Penn National continues to evolve into
a highly innovative omni-channel provider of retail and online
gaming, live racing and sports betting entertainment. The Company's
properties feature approximately 50,000 gaming machines, 1,300
table games and 8,800 hotel rooms, and operate under various
well-known brands, including Hollywood, Ameristar, and L'Auberge. Our
wholly-owned interactive division, Penn Interactive, operates
retail sports betting across the Company's portfolio, as well
online social casino, bingo, and iCasino products. In February 2020, Penn National entered into a
strategic partnership with Barstool Sports, whereby Barstool is
exclusively promoting the Company's land-based and online casinos
and sports betting products, including the Barstool Sportsbook
mobile app, to its national audience. The Company's omni-channel
approach is bolstered by the mychoice loyalty program,
which rewards and recognizes its over 20 million members for their
loyalty to both retail and online gaming and sports betting
products with the most dynamic set of offers, experiences, and
service levels in the industry.
Forward-Looking Statement
This communication includes
"forward-looking statements" about future events, including
anticipated benefits of the alliance with Penn National Gaming and
Choice. Such statements are subject to numerous risks and
uncertainties, including the potential for delays and the success
of the integration of the Penn National Gaming properties and
Choice properties into their respective loyalty programs and
reservation and distribution platforms, as well as other potential
"Risk Factors" described in their Annual Reports on Form 10-K and
Quarterly Reports on Form 10-Q, any of which could cause actual
results to be materially different from our expectations.
© 2021 Choice Hotels International, Inc. All rights
reserved.
Ameristar, Argosy, Boomtown, Greektown, Hollywood, L'Auberge, M Resort and
mychoice loyalty program are registered trademarks of Penn
National Gaming, Inc. All rights reserved. Penn has a
licensing agreement with a third party to use the
"Margaritaville®" trademark in connection with the
operations of Margaritaville in Bossier
City, Louisiana.
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SOURCE Choice Hotels International, Inc.