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Item 1.01
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Entry into a Material Definitive Agreement.
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To reflect the evolution and growth of its business, which includes
multiple acquisitions and its corporate mission of “financial inclusion for all®,” Meta Financial Group, Inc., a Delaware
corporation (“Meta Financial”), and MetaBank, National Association, a wholly-owned subsidiary of Meta Financial (“MetaBank,”
together with Meta Financial, the “Company”) had embarked on a brand strategy review earlier this year. During the pendency
of that review, the Company began discussions with respect to and executed a Purchase Agreement (the “Agreement”) on December
7, 2021 with Beige Key LLC, a Delaware limited liability company (“Assignee”). Pursuant to the Agreement, upon the terms and
subject to the conditions set forth therein, the Company has assigned to Assignee for $60,000,000 in cash all of the Company’s worldwide
right, title, and interest in and to: (i) company names and trade names including META and other META-formative names, including METABANK and META FINANCIAL GROUP; (ii) trademark registrations and common law rights for META and other META-formative
marks; (iii) META and META-formative domain names and social media accounts; and (iv) all goodwill associated with the foregoing
(collectively, the “META Marks and Names”). Subject to the terms and conditions set forth in the Agreement, within one year
following the date of the Agreement, the Company has agreed to phase out and cease all use of the META Marks and Names, and change its
corporate names to names that do not include “Meta.” From the date of the Agreement until the date such phase out is completed
(the “Phase Out Period”), Assignee will grant to the Company a non-exclusive royalty free license in the United States and
Canada to use the META Marks and Names in the manner used by the Company prior to the Agreement.
Pursuant to the Agreement, the Company will receive $50,000,000 upon
execution and delivery of the Agreement and assignment of the META Marks and Names, and $10,000,000 will be paid to and held in escrow
by a third-party bank escrow agent, to be released to the Company within three business days of Meta Financial’s certification to
the escrow agent that the Phase Out Period has been completed.
The foregoing description of the Agreement does not purport to be complete
and is qualified in its entirety by reference to the Agreement, which will be filed as an Exhibit to Meta Financial’s next periodic
report filed under the Securities Exchange Act of 1934, as amended.
The Company plans to use a portion of the proceeds from payments received
from the Assignee for the cost of implementing a new corporate mark and name. The Company is working through its plan and intends to give
an estimate of rebranding costs when it announces results for first quarter of its 2022 fiscal year, which is expected to occur in late
January 2022. The Company anticipates using the remainder of the proceeds for general corporate purposes, including tax-efficient capital
allocation consistent with its previously discussed strategy.
Forward Looking Statements
This report contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect our current views with respect to, among
other things, future events, including those relating to the timing and content of its upcoming earnings release, its use of the proceeds
from payments received from the Assignee, and the tax efficiency of the same. These statements are often, but not always, made through
the use of words or phrases such as “may,” “might,” “should,” “could,” “predict,”
“potential,” “believe,” “expect,” “continue,” “will,” “anticipate,”
“seek,” “estimate,” “intend,” “plan,” “projection,” “would,” “annualized”
and “outlook,” or the negative version of those words or other comparable words or phrases of a future or forward-looking
nature. Accordingly, we caution you that any such forward-looking statements are not guarantees of future performance and are subject
to risks, assumptions, estimates and uncertainties that are difficult to predict. Although we believe that the expectations reflected
in these forward-looking statements are reasonable as of the date made, actual results may prove to be materially different from the results
expressed or implied by the forward-looking statements as a result of various risks, uncertainties and other factors. For a discussion
of some of the risks and important factors that could affect our future results and financial condition, see our U.S. Securities and Exchange
Commission filings, including, but not limited to, our Annual Report on Form 10-K for the fiscal year ended September 30, 2021. Meta Financial
expressly disclaims any intent or obligation to update any forward-looking statements, whether written or oral, that may be made from
time to time by or on behalf of Meta Financial or its subsidiaries, whether as a result of new information, changed circumstances or future
events, or for any other reason.