PHILADELPHIA, March 5, 2019 /PRNewswire/
-- VSBLTY Groupe Technologies Corp. (the "Company" or
"VSBLTY") (CSE: VSBY), a leading retail software and
technology company that provides audience measurement using the
power of machine learning through computer vision, will join with
News America Marketing to demonstrate a variety of state-of-the-art
digital signage at Shoptalk in Las
Vegas March 3-6. New York-based News America Marketing (NAM),
is currently offering consumers, brand marketers and retailers
comprehensive in-store marketing media options in more than 55,000
retail stores. For more than two decades, NAM has provided
retailers and brands with insights and activation across the entire
shopping journey.
Fred Potok, Co-Founder, EVP,
Chief Sales Officer, VSBLTY, said, "We are excited to partner with
News America Marketing at Shoptalk and to help present these new
digital media and in-store communication platforms to their
networks in the U.S. and Canada."
The VSBLTY-News America Marketing booth will present a 55-inch
free standing kiosk, as well as a digital shelf banner, header,
shelf strip and shelf talker. This technology represents a
transformative combination of rich interactive content and
real-time data collection not available anywhere in a single
turnkey solution.
In addition, Potok explained that this advanced technology
allows retailers to deliver content specifically designed for
individual viewing based on age, gender, location and day-parts
while at the same time capturing valuable point-of-purchase data on
consumer traffic, engagement, dwell time and interaction.
Jay Hutton, Co-Founder, CEO,
VSBLTY added, "Beyond simply signage, our technology—which uses
artificial intelligence combined with machine learning—enables
consumers to interact with the display, manipulate content, and
engage in a rich, immersive shopper experience through intuitive
touch."
"We are excited to have VSBLTY join our booth at Shoptalk to
showcase their innovative next-generation in-store media solutions.
This is a great example of the collaborative ecosystem of industry
players News America is cultivating and bringing to the marketplace
in order to deliver the best connected, meaningful and
loyalty-inducing experiences to shoppers," added Peter
Moustakerski, SVP Corporate Strategy & Development at News
America Marketing.
Some 8,000 executives, representing hundreds of retailers and
brands from the U.S. and abroad, attend Shoptalk every year to
broaden their knowledge of the newest retail technologies, trends
and business models.
Investor Relations
Erin Ostrom, 604-219-6648
investor@vsblty.net
CONTACT: Linda Rosanio,
609-472-0877
lrosanio@vsblty.net
About VSBLTY (www.vsblty.net)
Headquartered in Philadelphia,
VSBLTY (CSE: VSBY) is the world leader in Proactive Digital
Display™, which transforms retail and public spaces as well as
place-based media networks with SaaS-based audience measurement and
security software that uses artificial intelligence and machine
learning.
About News America Marketing
News America Marketing (NAM) is the premier marketing partner of
some of the world's most well-known brands, and its broad network
of shopper media, incentive platforms and custom merchandising
services influences the purchasing decisions of online and offline
shoppers across the U.S. and Canada. News America Marketing's solutions are
available via multiple distribution channels, including
publications, in stores and online, primarily under the SmartSource
brand name and through the Checkout 51 mobile application. News
America Marketing, headquartered in New
York, is a subsidiary of News Corp (NASDAQ: NWS, NWSA; ASX:
NWS, NWSLV) and can be visited online at newsamerica.com.
CONTACT: Stacy Drosatou,
212-782-1972, sdrosatou@newsamerica.com
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SOURCE VSBLTY