MICROS OPERA Enterprise is Key to WestCoast Hospitality's Success with Major Web Booking Sites
March 04 2004 - 8:53AM
PR Newswire (US)
MICROS OPERA Enterprise is Key to WestCoast Hospitality's Success
with Major Web Booking Sites MICROS OPERA System Centralizes
Management of All Online Reservations COLUMBIA, Md., March 4
/PRNewswire-FirstCall/ -- MICROS Systems, Inc. , a leading provider
of information technology solutions for the hospitality industry,
is playing a key role in the early success of an ambitious
initiative launched by WestCoast Hospitality Corporation on August
1, 2003. Using the MICROS OPERA Enterprise Solution to centralize
reservations data for all of its properties with all major hotel
booking websites, WestCoast Hospitality's properties have already
enjoyed incremental gains of more than 19%. As part of its
Alternative Distribution Channel (ADS) Management program,
WestCoast Hospitality has signed corporate agreements with the top
nine leading hotel booking websites, thereby eliminating the need
to have each property negotiate its own contract. The top nine
booking websites collectively represent over 80% of all hotel rooms
booked online. In addition to beneficial terms, WestCoast's ADS
Management program was able to negotiate features for all its
properties such as priority placement on search lists and real-time
rate and inventory flexibility withthe various channels. "While
only a small portion of overall room revenue for the industry is
achieved through the online booking sites, these Alternate
Distribution Systems continue to grow," said Barry Hughes, Vice
President of Marketing and Distribution for WestCoast Hospitality.
"One can't dismiss the value the leading ADS channels have amassed
through aggressive investments in both technology and marketing."
The technological key to the success of WestCoast's new program was
the implementation of MICROS's OPERA Reservation System (ORS). All
rates, availability and rules for the nine ADS web channels are
entered into OPERA at the property level and transferred either
electronically or via extranet to the appropriate channel. "With
the amount of resources needed for effective ADS participation, it
would be impossible to efficiently manage each of the nine ADS
channels independently without the centralization OPERA provides,"
said Kirk Shearer, General Manager of one of WestCoast's
premierproperties, the Red Lion Hanalei in San Diego. "With MICROS
OPERA, managing nine channels is now no more difficult than
managing one." "As a hospitality industry specialist, MICROS is
always developing and refining the most sophisticated set of
toolsfor multi-faceted operations like WestCoast Hospitality,"
stated Tina McClay, Vice President of the MICROS Independent Hotel
Sales Division. "OPERA is a fully integrated, Windows(R)- based
solution that is easily deployed, taught and maintained. Its
modular design allows customers to add new functionality in
response to changing needs at any point, and its scalability
assures that a customer's technology investment is protected as its
business grows. We're proud to be playing a central role in
thesuccess of WestCoast's forward-thinking ADS Channel Management
program." About WestCoast Hospitality Corporation WestCoast
Hospitality Corporation is a NYSE-listed hospitality and leisure
company primarily engaged in the ownership, management, development
and franchising of mid-scale, full service hotels under its
WestCoast(R) and Red Lion(R) brands. In addition, through its
entertainment division, which includes its TicketsWest.com, Inc.
subsidiary, it engages in event ticket distribution and promotes
and presents a variety of entertainment productions. G&B Real
Estate Services, its real estate division, engages in traditional
real estate-related services, including developing, managing and
acting as a broker for sales and leases of commercial and
multi-unit residential properties. Registered trademarks of
WestCoast Hospitality Corporation and its affiliates protect the
use of "WestCoast," "Red Lion," "TicketsWest" and "G&B" and
various derivatives of those usages. About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for the
hospitality and retail industries worldwide. Over 150,000 MICROS
systems are currently installed in table and quick service
restaurants, hotels, motels, casinos, leisure and entertainment,
and retail operations in more than 130 countries. In addition,
MICROS provides property management systems, central reservation
and customer information solutions under the brand MICROS-Fidelio
for more than 15,000 hotels worldwide, as well as point-of-sale and
loss prevention products through it's subsidiary Datavantage for
more than 50,000 specialty retail stores worldwide. MICROS stock is
traded through NASDAQ under the symbol MCRS. For more information
on MICROS and its advanced information technology solutions for the
hospitality industry, please contact Louise Casamento, Director of
Marketing at (443) 285-8144 or (800) 638-0985. You can also visit
the MICROS website at http://www.micros.com/ or send an email to .
The MICROS logo is a registered trademark of MICROS Systems, Inc.
All other product and brand names are the property of their
respective owners. DATASOURCE: MICROS Systems, Inc. CONTACT: Louise
Casamento, Director of Marketing of MICROS Systems, Inc.,
+1-443-285-8144 Web site: http://www.micros.com/
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