Bango and Microsoft sign agreement to boost new Xbox cloud gaming subscriptions
November 12 2020 - 2:00AM
Bango (AIM: BGO) (“Bango”), the global platform for data-driven
commerce, has expanded its partnership with Microsoft (NASDAQ:
MSFT) to open-up access to Xbox subscriptions and consoles sales.
With new Xbox Series X and Xbox Series S now available in time for
the year end buying season, the Xbox Game Pass Ultimate
subscription service and Xbox All Access program are expected to be
in high demand.
Microsoft will leverage the Bango Platform to enable telco
partners to bundle Xbox Game Pass Ultimate and Xbox All Access in
their subscription packages. This is the latest expansion of the
Bango partnership with Microsoft, through which Bango powers
carrier billed payments for Xbox gamers and across the Microsoft
Store.
Xbox Game Pass Ultimate gives gamers access to over 100
high-quality games on console, PC and compatible mobile devices for
one low monthly price.
With Xbox All Access players can get
everything they need to jump into the next
generation of gaming - an Xbox Series X or Xbox Series S,
plus 24 months of Xbox Game Pass Ultimate - from $24.99 a
month for 24 months with no upfront cost.
Partners that want to benefit from the global demand for Xbox
gaming can now leverage the unique offer and targeting insights
provided by the Bango Platform to attract many more customers.
Gaming subscriptions and console acquisition programs are
aligned to the way consumers are increasingly accessing
entertainment. Consumers are standardizing on cloud gaming
subscription services for gaming content as it dramatically
increases choice, compared to pay per game business models.
“Bango is focused on growing success for partners through data
driven commerce. Unique Bango data insights optimize the targeting
of product bundles to boost consumer engagement. Bango is excited
to expand its partnership with Microsoft, to take Xbox Game Pass
and consoles to millions more gamers across the world,”
commented Paul Larbey, CEO
at Bango.
About BangoApp developers, stores and payment
providers cross the threshold into the Bango ecosystem to converge,
grow and thrive. By bringing businesses together and powering
e-commerce with unique data-driven insights, Bango delivers new
business opportunities and new dimensions of growth for customers
around the world. Being inside the Bango circle means global
merchants including Amazon, Google and Microsoft can work together
with payment partners from Africa to the Americas, accelerating the
performance of everyone on the inside.
Bango. Think inside the circle. For more information, visit
www.bango.com.
Media contact:Anil Malhotra,
CMOanil@bango.comTel: +44 7710 480 377
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