The Meet Group Launches NextDate™, a First-of-Its-Kind Livestreaming Dating Game
October 29 2019 - 8:02AM
Business Wire
Now, Everyone Can be the Star of Their Own
Dating Game
The Meet Group, Inc. (NASDAQ: MEET), a leading provider of
interactive livestreaming solutions, today announced the launch of
NextDate™, a new livestreaming dating game, to users of its popular
MeetMe and Skout mobile applications.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191029005389/en/
Now, Everyone Can be the Star of Their
Own Dating Game! (Graphic: Business Wire)
NextDate allows users to star in their own dating game.
“NextDate is like speed dating, except that there’s an audience and
the contestant gets to choose the specific people they’d like to
connect with,” said Geoff Cook, CEO of The Meet Group. “We’ve
gamified speed dating to add comments and a rating system called
the Love-o-meter, while also enabling viewers to take their chances
to date any streamer who is currently playing NextDate.”
In NextDate a streamer has 90 seconds to tap “Next,” which ends
the current pairing and skips to the next contestant in the queue,
or “Date,” which reciprocates the contestant’s interest and enables
the two users to connect by 1:1 video chat in the future. NextDate
provides hundreds of prompts to help the streamer get to know the
contestant and evaluate their compatibility. The launch also
includes a new “Date” tab within the Live section to make it easy
to find nearby and trending people playing the game, and to filter
by age, gender, and location. The game is monetized today via the
same virtual gifting engine that has enabled The Meet Group to grow
Live to an $80+ million annualized video business within two
years.
The patent-pending dating game provides a livestreaming twist on
a common format: the television dating game. Added Cook, “We
believe more and more linear programming experiences will have a
livestreaming analog, and we don’t believe anyone has yet cracked
the code on the livestreaming dating game. We see NextDate as a way
to further grow our video audience with a new type of content that
resonates with our biggest segment: users interested in dating.
"As we conducted user research prior to building the game, we
found that 95% of surveyed users would be willing to meet in real
life with someone they first met through a livestreaming dating
game. We also found that many of our users are interested in dating
a streamer. We believe NextDate will help us expand the reach of
our video products to our most dating-oriented users.
"We remain committed to achieving our goal of increasing our
video audience by 20% by the first quarter of next year. While
early, we are heartened that in the UK, where NextDate has been in
beta-test mode, daily video viewers expanded by 20% when comparing
the 21-day beta period to the average of the month of
September.
"We have activated multiple initiatives designed to drive video
usage, and to further that, we expect to launch NextDate on our
other apps, Tagged and LOVOO, in the coming months, while also
improving the game with a ‘blind date’ function as well as a new
method of monetization that enables contestants to pay to skip the
line and try to date a popular streamer more quickly.”
NextDate is available today on the MeetMe and Skout apps to
English-language users to join as a contestant and to top streamers
to join as the star. Within the coming weeks, the feature will be
available to everyone to join as either the star or the
contestant.
About The Meet Group
The Meet Group (NASDAQ: MEET) is a leading provider of
interactive livestreaming solutions designed to meet the universal
need for human connection. Our ecosystem of livestreaming apps
enables users around the world to interact through one-to-many
livestreaming broadcasts and text-based conversations. Our top
apps, MeetMe®, LOVOO®, Skout®, Tagged® and Growlr®, deliver live
interactions and meaningful connections to millions of users daily.
Headquartered in New Hope, PA, we have offices in Philadelphia, San
Francisco, Dresden, and Berlin. The Meet Group is committed to
safety. You can find a description of current safety practices
here: https://www.themeetgroup.com/safety-practices/. For more
information, visit themeetgroup.com, and follow us on Facebook,
Twitter or LinkedIn.
Forward-Looking Statements
Certain statements in this press release are forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, including whether a patent will issue for
NextDate, whether more and more linear programming experiences will
have a livestreaming analog; whether anyone has cracked the code on
the livestreaming dating game; whether NextDate enable us to
further grow our video audience with a new type of content that
resonates with users interested in dating; whether NextDate will
help us expand the reach of our video products to our most
dating-oriented users; whether we will achieve our goal of
increasing our video audience by 20% by Q1 of next year; whether
our early tests of NextDate are indicative of future performance in
terms of daily video viewers; whether our initiatives will drive
video usage; whether we will launch NextDate on Tagged and LOVOO in
the coming months, while also improving the game with a ‘blind
date’ function as well as a new method of monetization that enables
contestants to pay to skip the line and try to date a popular
streamer more quickly. All statements other than statements of
historical facts contained herein are forward-looking statements.
The words “believe,” “may,” “estimate,” “continue,” “anticipate,”
“intend,” “should,” “plan,” “could,” “target,” “potential,”
“project,” “outlook,” “is likely,” “expect” and similar
expressions, as they relate to us, are intended to identify
forward-looking statements. We have based these forward-looking
statements largely on our current expectations and projections
about future events and financial trends that we believe may affect
our financial condition, results of operations, business strategy
and financial needs. Important factors that could cause actual
results to differ from those in the forward-looking statements
include the risk that our applications will not function easily or
otherwise as anticipated, the risk that we will not launch
additional features and upgrades as anticipated, the risk that
unanticipated events affect the functionality of our applications
with popular mobile operating systems, any changes in such
operating systems that degrade our mobile applications’
functionality and other unexpected issues which could adversely
affect usage on mobile devices. Further information on our risk
factors is contained in our filings with the Securities and
Exchange Commission (“SEC”), including the Form 10-K for the year
ended December 31, 2018 filed with the SEC on March 8, 2019. Any
forward-looking statement made by us herein speaks only as of the
date on which it is made. Factors or events that could cause our
actual results to differ may emerge from time to time, and it is
not possible for us to predict all of them. We undertake no
obligation to publicly update any forward-looking statement,
whether as a result of new information, future developments or
otherwise, except as may be required by law.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191029005389/en/
Investor Contact: Leslie Arena
larena@themeetgroup.com 267 714 6418
Media Contact: Brandyn Bissinger
bbissinger@themeetgroup.com 267 446 7010
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